In early August 2017, FOX announced it would begin experimenting with six-second TV spots.
The BusinessVoice Blog
If you have something to say about the overall customer experience your company provides or, more specifically, the caller experience, take a look at the video in the bottom right corner.
I worked in radio for about a dozen years. During that time I was often frustrated by how little care went into creating commercials.
I admit it: whenever I hear a certain On Hold Marketing production, I get a little choked up.
One of the most overlooked marketing opportunities is the chance to connect with callers on hold.
Given the time and money your company spends on urging people to pick up the phone, it’s in your best interest to make sure all calls are handled with care. If they’re not, much of your work as a marketer could be wasted.
While your telephone connects you to customers, it also keeps you separated.
When people watch TV or listen to radio, they expect the programming to be interrupted by commercials now and then. That’s the price we pay for “free” programming.
