Mark Twain said that “Humor is mankind’s blessing.” I couldn’t agree more. Show me the person who wants less humor in his life, who’d rather enjoy fewer sincere laughs, and I’ll show you a corpse.
The BusinessVoice Blog
Half of all your callers are never put on hold? Excellent! Your customers are getting where they want to go quickly.
“Will your equipment work with my phone system?”
“Can you coordinate the installation of our system?”
Cell phone and VoIP technology are amazing, no doubt. But they do have at least one obvious limitation: they don’t provide users with high-quality audio.
If you work in marketing, you likely have marketing-centric goals and priorities. And it’s just as likely that your company’s I.T. staff doesn’t share those goals and priorities. That can present a problem if you value the timeliness and flexibility of On Hold Marketing, but have a VoIP telephone system. Here’s an email we received from a client. […]
People are busy. They’re also exposed to a lot of marketing messages.
That means it’s tougher than ever to make a lasting impression on your audience.
You want to believe that your company doesn’t put callers on hold, right? Or that you only keep them on hold for a very short amount of time.
You can’t ignore how prevalent mobile Internet use is, mainly because the world’s leading search engine isn’t ignoring it. (Check the stats here.)
In a February 2015 AdWeek interview, Cadillac’s Chief Marketing Officer Uwe Ellinghaus was asked why his brand would not be taking on the better-selling German luxury vehicles head to head.
Your company’s average hold times may be pretty short.
But what about those instances when you keep callers on hold longer?
This really happened. And even though this one instance may not seem like a big deal, consider the cumulative effect.
Many businesses rely on music as an on-site branding tool or to set a specific mood for their customers. Because of its unique value, music is protected by copyright laws. Most music can only be played publicly with a proper license.
