Your company’s phones are a customer touchpoint. Every employee who uses them should understand the opportunity in each call and know how to provide a great caller experience.
The BusinessVoice Blog
What do your personal and professional values have to do with your marketing? And how can they work together to strengthen and distinguish your brand. A few thoughts.
Converting callers into customers can be more challenging than converting in-store visitors into customers. That’s one more reason it’s important to provide an engaging caller experience.
If you can take your business and responsibilities seriously without taking yourself seriously, people are more likely to gravitate toward you and your brand. Here’s one way that might play out.
Different people learn and process information in different ways. For those who are “audibles,” an audio logo is a brand element they’ll be more likely to notice and remember.
Are you afraid to apply humor to your brand because it’s “not right” for your industry? No one thought it was right for Gerald Daugherty’s line of work either – until he proved them wrong.
Have you been on the receiving end of a pushy, unsolicited biz dev phone call? Not fun, right? If your company makes that type of call, here’s a good reason to consider another approach.
In reality, your brand is the sum of all the encounters people have with your company, its products and services. Naturally, that includes the caller experience you provide, too.
It might be tempting to leave the caller experience you provide to automated systems, but tools like Interactive Voice Response (IVR) still need the human touch to ensure that they serve your callers well.
No one anticipates enjoying their time while waiting on hold. But if you can surprise your callers by providing them with a few laughs, you’ll turn this common touchpoint into an uncommon encounter.
Your company’s telephones still represent a tremendous opportunity to connect with prospects and customers. So, make sure your staff is prepared to make the most of it.
In this short webinar, our Chief Creative Officer talks about writing humorous or more creative On Hold Marketing copy and why it’s so important for your brand.
