When crafting advertising or marketing content for your company, you may want to include as many details about your product as possible. That’s understandable.
The BusinessVoice Blog
Have you heard of the Pareto Principle? It’s better known as the 80/20 rule.
“We don’t put callers on hold.”
“Our callers only hold for a few seconds.”
In case you don’t believe the average American’s attention span is shrinking, take a look at the video in this post. It’s a nearly 10-minute instructional film on how to dial a phone.
During this webinar, I talked to members of the auto care industry (tire dealers and service center owners). The subject: creating great caller experiences, especially for female customers.
When the telephone was invented in 1876, there weren’t many other communication options; the telegraph and hand-written letters were about it.
Does this sound familiar?
A young man you’ve never spoken to before calls you at work.
Are too many of the callers you’re placing on hold hanging up before your CSRs can serve them? If so, you may be losing immediate revenue and, even worse, potential long-term customers.
