Here’s an example of how we actively think about On Hold Marketing in order to make it more relatable for your audience and more effective for you.
The BusinessVoice Blog
Do yourself and your callers a favor. Watch this video of what one company puts people through. If it sounds like the caller experience you provide, we should talk.
There are reasons that most of today’s radio commercials are less than inspired and not a whole lot of fun to listen to. Read this first-hand account and listen to audio samples.
Here’s the story of a special On Hold Marketing production. Not only did it win industry praise, it’s a good reminder to use your customers’ feedback to market your brand.
When your callers are holding in silence for just one minute, sixty seconds feels a lot longer than sixty seconds. That’s just one of the reasons you need custom On Hold Marketing. Read a few more.
Your company’s phones are a customer touchpoint. Every employee who uses them should understand the opportunity in each call and know how to provide a great caller experience.
What do your personal and professional values have to do with your marketing? And how can they work together to strengthen and distinguish your brand. A few thoughts.
Converting callers into customers can be more challenging than converting in-store visitors into customers. That’s one more reason it’s important to provide an engaging caller experience.
If you can take your business and responsibilities seriously without taking yourself seriously, people are more likely to gravitate toward you and your brand. Here’s one way that might play out.
Different people learn and process information in different ways. For those who are “audibles,” an audio logo is a brand element they’ll be more likely to notice and remember.
Are you afraid to apply humor to your brand because it’s “not right” for your industry? No one thought it was right for Gerald Daugherty’s line of work either – until he proved them wrong.
Have you been on the receiving end of a pushy, unsolicited biz dev phone call? Not fun, right? If your company makes that type of call, here’s a good reason to consider another approach.
