What do your personal and professional values have to do with your marketing? And how can they work together to strengthen and distinguish your brand. A few thoughts.
The BusinessVoice Blog
Converting callers into customers can be more challenging than converting in-store visitors into customers. That’s one more reason it’s important to provide an engaging caller experience.
If you can take your business and responsibilities seriously without taking yourself seriously, people are more likely to gravitate toward you and your brand. Here’s one way that might play out.
Different people learn and process information in different ways. For those who are “audibles,” an audio logo is a brand element they’ll be more likely to notice and remember.
Are you afraid to apply humor to your brand because it’s “not right” for your industry? No one thought it was right for Gerald Daugherty’s industry either – until he proved them wrong.
Have you been on the receiving end of a pushy, unsolicited biz dev phone call? Not fun, right? If your company makes that type of call, here’s a good reason to consider another approach.
In reality, your brand is the sum of all the encounters people have with your company, its products and services. Naturally, that includes the caller experience you provide, too.
It might be tempting to leave the caller experience you provide to automated systems, but tools like Interactive Voice Response (IVR) still need the human touch to ensure that they serve your callers well.
We’ve been writing and recording Humor On Hold™ since the early 1990s. Yet, people are still so often surprised by it. “You can do that?” is a common response when we tell them about it.
Even in this Internet age, 40% of customers pick up the phone first when they want to resolve an issue with a company.
Do you write the content for your company’s On Hold Marketing?
Great experiences stay with you, whether it’s a vacation in a beautiful place, an amazing concert, or a meal with close friends.
