Here’s a tip to help you get even more value from your On Hold Marketing (OHM): send the final version of the script to your entire staff so they know what your callers on hold are hearing.
The BusinessVoice Blog
The retail giant Target is removing its name from storefronts as part of a “reimagination” program that aims to “take the shopping experience to the next level.”
When crafting advertising or marketing content for your company, you may want to include as many details about your product as possible. That’s understandable.
Have you heard of the Pareto Principle? It’s better known as the 80/20 rule.
“We don’t put callers on hold.”
“Our callers only hold for a few seconds.”
In case you don’t believe the average American’s attention span is shrinking, take a look at the video in this post. It’s a nearly 10-minute instructional film on how to dial a phone.
During this webinar, I talked to members of the auto care industry (tire dealers and service center owners). The subject: creating great caller experiences, especially for female customers.
When the telephone was invented in 1876, there weren’t many other communication options; the telegraph and hand-written letters were about it.
