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Lighten Up! Customers Will Like You For It

By Scott Greggory

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People like people who can laugh at themselves.

When you poke fun at your own business or products in your marketing content, you invite your audience to share a giggle at your expense, and that lets people know that you’re easy to work with and that they can relax around you.

We’ve taken that self-deprecating approach with our own On Hold Marketing and on behalf of our clients countless times.

Listen to an example of us crackin’ on our own agency’s services in the Humor On Hold™ video to the right. And then let’s talk about using humor to draw your customers closer to you and give them a unique and fun caller experience.