The BV News Blog

No one wants to wait on hold. Yet, each day, companies all across the country force their valuable callers into a void of on hold silence. Or they make their customers and prospects listen to the same 60-second loop of music, interrupted only by the redundant and pointless reminder that “your call is important to […]

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BusinessVoice was a double winner at the 2022 MARCE Awards ceremony, presented by The Experience Marketing Association (EMA). Our Humor On Hold for Wellington Implement earned the trophy for the Most Entertaining On Hold Marketing production, as well as a Judge’s Choice award. One judge wrote that our work “made me want to listen to the next message all […]

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The BusinessVoice team won a 2022 Communicator Award of Excellence for a Humor On Hold production we created for Lakeland Auto and Marine. The audio, captured in the video above, is titled “What’s This Sound?” Communicator Award entries are judged by members of the Academy of Interactive and Visual Arts. The panel consists of professionals from media, […]

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“When I would be at conventions, I’d tell people about the kind of On Hold Messaging we have. Then, when I was out in Vegas one time, I called back to the office and had myself put on hold so the people at the convention could hear it. And they were laughing because it’s just […]

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In April of 2021, the Wall Street Journal called on BusinessVoice – and a few of our clients – for insight into the caller experience. For the May 20th online article, “How Companies Make Sure You Don’t Hang Up When You’re on Hold,” writer Dan Weil explained the different options available to companies, from “music, […]

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Our Humor On Hold continues to stand out! We earned a pair of Communicator Awards of Excellence during the 2021 competition. “Jack,” the work we created for Binkelman Corporation, begins with an interview with a donkey and continues with several unusual segments. “Hold It!” is a game show parody brought to life for Lakeland Auto and Marine. Listen to […]

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During 2021’s virtual ADDY Awards ceremony on March 4th, MadAveGroup / BusinessVoice Chief Creative Officer Scott Greggory received the American Advertising Federation of Toledo’s highest honor, the Silver Medal Award. Since 1959, the SMA has been given once annually to recognize those who’ve made outstanding contributions to advertising, while demonstrating a commitment to the industry’s highest standards, creative excellence and social concerns. […]

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The BusinessVoice Humor On Hold production called “Hold It!” earned a Bronze ADDY Award during the March 4th online ceremony, presented by American Advertising Federation – Toledo. Listen to the winning audio in the video above. The unusual game show parody was created for Lakeland Auto and Marine in Port Clinton, Ohio. Scott Greggory wrote the copy and provided the lead […]

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“With Humor On Hold™, we work to turn the negative of holding into a pleasant surprise,” said Scott Greggory, Chief Creative Officer for BusinessVoice. “And our humor is consistently honored by award shows, so that’s one type of proof that the content is working – attracting attention and differentiating our clients.” At the 2020 MarCom Awards, our […]

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While chatting with MadAveGroup’s Michael Seay about his marketing journey, Spencer LeGros – co-host of the Your Media People podcast – brought up the BusinessVoice service Humor On Hold™. In this video clip, Michael tells the story of how Jerry Brown and Scott Greggory “were right there at the beginning of On Hold Marketing and that whole experience, setting it up,” […]

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BusinessVoice has been honored again by The Communicator Awards, a leading international awards program that recognizes big ideas in marketing and communications. We earned two trophies in May of 2020 for Humor On Hold, our humorous approach to On Hold Marketing. Our unique work for Lakeland Auto and Marine called “Previously” was acknowledged with a Gold Award. “All Roads,” an […]

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March 5, 2020 marks the 10th anniversary of the BusinessVoice News Network. By mixing three brief news stories each weekday with your On Hold Marketing (OHM) content, the BVNN adds a unique and valuable dimension to the caller experience. A decade ago, the first edition of the BusinessVoice News Network informed callers about plans to reuse a stockpile […]

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