Do you think the On Hold Marketing you provide needs to sound like every other company’s? If so, why? Here are three more award-winning examples of a different approach.
BusinessVoice News
Look at the amazing comments an award show judge made about our Humor On Hold! Then, imagine if your valuable callers felt the same way about the caller experience your company provides.
Ready to think differently about the experience you provide for callers? Listen to these three award-winning examples of how we apply humor to turn holding into a fun, memorable encounter.
Does this description of a weak caller experience sound familiar? If so, check out some of the ways we can improve what your callers hear. It’ll be good for them and your bottom line.
What if callers actually wanted to hear your On Hold Marketing and even thought of it as entertaining? How might that improve the percption of your company?
The BusinessVoice team won a 2022 Communicator Award of Excellence for a Humor On Hold production we created for Lakeland Auto and Marine. The audio, captured in the video above, is titled “What’s This Sound?” Communicator Award entries are judged by members of the Academy of Interactive and Visual Arts. The panel consists of professionals from media, […]
“When I would be at conventions, I’d tell people about the kind of On Hold Messaging we have. Then, when I was out in Vegas one time, I called back to the office and had myself put on hold so the people at the convention could hear it. And they were laughing because it’s just […]
In April of 2021, the Wall Street Journal called on BusinessVoice – and a few of our clients – for insight into the caller experience. For the May 20th online article, “How Companies Make Sure You Don’t Hang Up When You’re on Hold,” writer Dan Weil explained the different options available to companies, from “music, […]
Our Humor On Hold continues to stand out! We earned a pair of Communicator Awards of Excellence during the 2021 competition. “Jack,” the work we created for Binkelman Corporation, begins with an interview with a donkey and continues with several unusual segments. “Hold It!” is a game show parody brought to life for Lakeland Auto and Marine. Listen to […]
During 2021’s virtual ADDY Awards ceremony on March 4th, MadAveGroup / BusinessVoice Chief Creative Officer Scott Greggory received the American Advertising Federation of Toledo’s highest honor, the Silver Medal Award. Since 1959, the SMA has been given once annually to recognize those who’ve made outstanding contributions to advertising, while demonstrating a commitment to the industry’s highest standards, creative excellence and social concerns. […]
The BusinessVoice Humor On Hold production called “Hold It!” earned a Bronze ADDY Award during the March 4th online ceremony, presented by American Advertising Federation – Toledo. Listen to the winning audio in the video above. The unusual game show parody was created for Lakeland Auto and Marine in Port Clinton, Ohio. Scott Greggory wrote the copy and provided the lead […]
“With Humor On Hold™, we work to turn the negative of holding into a pleasant surprise,” said Scott Greggory, Chief Creative Officer for BusinessVoice. “And our humor is consistently honored by award shows, so that’s one type of proof that the content is working – attracting attention and differentiating our clients.” At the 2020 MarCom Awards, our […]
