Are your on hold callers waiting in silence because you think you can’t measure the effectiveness of On Hold Marketing? Consider these suggestions.
The BusinessVoice Blog
Listen to a montage of Humor On Hold messages we created in 2023, read a few reactions to the content and learn why this unique approach might be right for your brand.
The advent of AI might make your work easier, but is that what your customers care about? On the edge of a new world, there’s still plenty of value in the “old ways.”
On Hold Marketing is not a one-and-done proposition. Your content should be updated regularly, depending on your hold times and how often your customers call. The good news: we do it all for you.
If your hold times are longer or your callers don’t view what you sell as a necessity, there’s a greater chance you’ll lose callers and revenue to hang-ups. Here’s how to keep your valuable callers on the line.
A lot of people have a preconceived idea of what On Hold Marketing is or is “supposed to be,” but we tend to approach it a little differently than other providers.
Research shows that callers are willing to wait on hold for a relatively short time. That’s why keeping them engaged and delivering value is so important.
Updating signage, collateral, vehicle wraps and other channels to reflect your brand changes can get pricey, but you won’t need to endure that pain when we refresh your On Hold Marketing.
Even in this Internet age when sharing content is considered the norm, some people still manage to cross the line. In this case, it was both infuriating and a nice compliment.
If you have any doubt that humor can be a differentiating brand element, look at what a few of our Humor On Hold clients have to say about its benefits.
Amazon founder Jeff Bezos once called his company’s main phone number and was shocked at how long he waited on hold. Here are a few tips on how you might conduct a similar test.
Your company’s growth and new technology can be exciting, but they can also lead to changing priorities and missed opportunities to delight your callers. Here’s an easy solution.
