You probably drive by the same billboards and building signs every day, but how often do you read or react to them after you’ve seen them once or twice?
Unless they’re especially creative or eye-catching, those forms of marketing tend to lose their impact after a few impressions.
For the same reason, it’s important that your On Hold Marketing content is changed regularly.
If your frequent callers hear the same information too often, they’ll start to ignore it. When they do, you’ll miss the opportunity to engage them, stay relevant and shorten their perceived hold times.
When your content is updated often, callers will hear your most current marketing messages. And when that messaging aligns with the content in your other distribution channels, your marketing will be stronger overall.
The BusinessVoice Difference
Chances are you don’t spend a lot of time on hold when calling your own company. So, it may be easy to forget about your On Hold Marketing content. But we don’t forget! In fact, proactive updating is in our agency’s DNA. It’s one of our foundational concepts.
Our process ensures that you’ll be contacted when you’re scheduled for an On Hold Marketing update. And when we reach out to you, we’ll bring copy ideas and suggestions to the process. After you give your approval, we’ll write your new content.
Many On Hold Marketing companies offer to “assist” you with your copy. At BusinessVoice, we do the work so you don’t have to. Other providers might even promise all the free updates you want, knowing that you’re unlikely to use them very often.
Proactive updating is deeply engrained in our agency’s culture. As a result, both you and your brand will benefit.