The Client - International Translating Company (Our client since July 2015)

Why Humor?

We often talk internally, with clients, and on this website (here, here and here) about providing value to customers at every touchpoint they can encounter, including the On Hold Marketing channel. 

And value can take many forms.

Humor may not come immediately to mind as valuable in a business environment, but when executed well it can provide many benefits.

Humor On Hold™ specifically can help callers relax and release stress. It might make it easier for them to identify with you and your brand. It can shorten perceived hold times. And it can deliver what we consider to be one of the greatest gifts of all: unanticipated laughter

The Writer’s Take

International Translating Company has been on board with our Humor On Hold™ since we began working with them,” said Scott Greggory. He’s the writer and voice talent for the On Hold Marketing we create for ITC. “I’m a pretty tough room; I don’t laugh easily. So, when Daniel at ITC and other clients tell us that they laugh out loud at our content, or that they pick up the phone and hear their callers laughing, that’s tremendously rewarding. It’s very gratifying to know that we’re encouraging that kind of joyful response on behalf of our clients.”

Production Credits

Creative Consultant: Scott Greggory
Voice Talent: Scott Greggory
Recording Engineer: Don Binkley

The Client - Lakeland Auto & Marine (Our client since February 2017)

Humor On Hold™

Chris Hamann likes the On Hold Marketing productions we create for him. “Four to five times a week we get compliments on how creative and humorous they are,” he wrote.

As the President of Lakeland Auto & Marine in Port Clinton, Ohio, Chris knows the fun attitude keeps his callers entertained and on the line, and that it differentiates his company.

The Writer’s Take

“The On Hold channel presents an opportunity to delight customers and give them an unexpected experience,” said Scott Greggory, the writer and voice talent behind the Lakeland content. “Humor On Hold™ can also grease the wheels a bit. If your callers start their interaction with your company with a laugh or a good feeling, they’re bound to feel more of an affection for your brand.”

The Client’s Feedback

After Chris read the script, he replied with this: “Hehe! This is hilarious! Great work - again!”

Production Credits

Creative Consultant: Scott Greggory
Voice Talent: Scott Greggory
Recording Engineer: Chris Zaharias

The Client - T.T.I. (Our client since October 2003)

What They Do

Based in Perrysburg, Ohio, T.T.I. - or Thermal Transmission Industries - has provided parts and equipment to area HVAC contractors since 1960.

The Writer’s Approach

“For many years, T.T.I. used their On Hold Marketing as a sales tool, but they’d often struggle when it came to choosing which products they wanted to promote with each new production,” said Bob Seybold. He’s the BusinessVoice Senior Creative Consultant whose worked with T.T.I. since they came on board with us.

So, Bob suggested that we replace their sales promotions with what he calls “news you can use.”

“For T.T.I., that meant creating business tips for the HVAC contractors who are calling,” Bob said. “Our client loved the idea because it makes updating stress-free for them. It also positions T.T.I. as a company that’s focused on helping their customers succeed, rather than just selling to them.”

Production Credits

Creative Consultant: Bob Seybold
Voice Talent: Amy Jeffries
Recording Engineer: Don Binkley

The Client - Federated Auto Parts (Our client since 2002)

What They Do

Federated Auto Parts is a nationally known distribution network of auto parts and related products. We provide On Hold Marketing to nearly 50 Federated locations in Ohio.

The Audience

Federated stores serve both auto care professionals and do-it-yourselfers, but we focus on that end user - the DIY customer.

The copy often refers to the basics of automotive maintenance, from reminders to change wipers and filters regularly to tips on solving minor mechanical problems. And because of the split audience, the On Hold Marketing content we create does not include pricing.

The Writer’s Approach

“I like to keep the language for Federated light and breezy,” said Creative Consultant Andrea Poteet. “Their callers know the purpose of the items we’re featuring, so there’s no need to beat them over the head with an explanation of what they do. That leaves room for a little light humor, which is great for keeping the callers’ attention.”

Production Credits

Creative Consultant: Andrea Poteet
Voice Talent: Scott Greggory
Recording Engineer: Chris Zaharias

The Client - Farmbrook Dental Group (Our client since 2004)

The Writer’s Thoughts

“Farmbrook is a client that loves our proactive approach to content creation,” said Creative Consultant Bob Seybold. “And in the 14 years I’ve worked with them, I can count on one hand the number of times they've made changes to the scripts we’ve sent for their review. A lot - if not most - of our clients have that high level of trust in what we write for them, but we never take that trust for granted.

“Everyone at Farmbrook Dental works to deliver pleasant patient experiences. And the On Hold Marketing we create for them complements that effort. We provide advice and information to make each caller’s experience valuable and help patients become active partners in their own dental health.”

Their Practice

Farmbrook Dental Group’s offices are located in Bloomfield Hills, Michigan. Their three dentists provide the full range of dental services.

Production Credits

Creative Consultant: Bob Seybold
Voice Talent: Catherine Smith
Recording Engineer: Don Binkley

The Client - Omega Force (Our client since April 2017)

What They Do

The service heroes of Omega Force save the day every day by providing in-home repair of all major appliances, including washers, dryers and refrigerators, ranges, microwaves and dishwashers.

From their secret lair in Rogers, Minnesota, Omega Force serves the good citizens of the Twin Cities with super 'round-the-clock appliance care.

Their Difference

Founder Phil Whiteford summed up the Omega Force difference this way: "We promise to provide such an amazing and totally exceptional repair service experience that you may want to break something on purpose just so we'll come back."

And he's sworn a hero-like oath that when members of his team arrive to rescue your appliance, they'll be "clean, courteous, highly competent and, well, nice." Isn't that exactly what you're looking for in a super hero?


The Content

The On Hold Marketing we create for The Force harkens back to the announcers on old radio serials and the batman TV series from the 1960s. The intentionally over-dramatic voiceover is backed by intense music and punctuated with explosions and laser beams.

"As a comic book fan, it’s enjoyable to come up with the content for Omega Force," said Creative Consultant Jason Webber. "They’re a fun client that isn’t afraid of new ideas."

Owner Phil Whiteford wrote, "You do good work on the creative side. I think it’s great! Thank you."

Production Credits

Creative Consultant: Jason Webber
Voice Talent: Steve Lovvorn & Amy Scott
Recording Engineer: Don Binkley