The Client - Pugh Heating & Air Conditioning (Our client since 1991) 

Company History

James Franklin Pugh founded Pugh Heating in 1939. Five buildings, four company presidents, 80+ years and countless satisfied customers later, Pugh is one of the area's best known HVAC contractors. They've won Carrier's Presidents Award three consecutive years, and have grown by acquisition and a deep commitment to customer care.

The Writer’s Take

Bob Seybold wrote the copy for this production. "It's always nice to work with a company that has a strong brand and is well regarded for their work," said Bob. "Pugh was a pioneer in indoor comfort systems for homes, just as BusinessVoice was a pioneer in the On Hold Marketing industry."

The Copy

Bob covered many topics in the script, including HVAC options that might be new to callers, from geothermal systems to DIY parts and supplies to Pugh's indoor air quality monitoring service.

He mentions rebates and financing to make Pugh's services more attractive to the on-hold audience. And he reinforces the company's decades-old slogan, "There just wouldn't be a Pugh without U."

Production Credits

Creative Consultant: Bob Seybold
Voice Talent: Amy Jeffries
Recording Engineer: Chris Zaharias

The Client - Jim White Lexus of Toledo (Our client since 2004) 

Some Background 

Jim White Lexus of Toledo serves the communities of northwest Ohio and southeast Michigan. The dealership recently earned "Elite of Lexus" status. That’s an honor based exclusively on positive customer feedback about the sales process, service and overall ownership satisfaction. 

The Writer’s Take 

Cassandra Evans writes the company’s On Hold Marketing copy. “Jim White Lexus is a luxury car dealer, so with every message and every production we aim to create a feel that supports the idea of luxury,” she said. “It’s in the specific word choices, the music, the main voiceovers.”

 

And there’s another element of the company’s brand that Cassandra works into her content. “Jim White Lexus earns a lot of rave reviews from their customers, so we like to add that authentic feedback into their OHM copy.”

Their Marketing Philosophy

Many car dealers stress their latest promotion and today’s low price. Lexus of Toledo takes a different approach. They focus on the luxury car experience and how you’ll feel while driving a Lexus. That sense of luxury extends beyond their vehicles, too. From sales to service, the Jim White team provides a comfortable, high-end encounter for every visitor.

Production Credits

Creative Consultant: Cassandra Evans
Voice Talent: Scott Greggory & Amy Scott
Recording Engineer: Chris Zaharias

The Client - Lakeland Auto and Marine (Our client since 2016)

Having Fun On Hold

Lakeland Auto and Marine President Chris Hamann understands the serious value of Humor On Hold.

He likes that it differentiates his business and turns the negative of holding into a positive, memorable interaction for his callers. And he really likes when his customers take the time to share their reactions.

Great Responses

Chris posts the video version of each new Humor On Hold production to the Lakeland Auto and Marine Facebook page. That’s where customer Tom S. asked, “What’s a good time to call [when] you’re all busy so I [can] get put on hold? It’s frustrating to get my calls answered right away when I’m hoping to hear your latest message.”

Another customer, Tom P., emailed this message to Chris: “Your on hold message is the best! Very funny and really well done.”

After reading the copy for this production, Chris sent us this comment: “I don’t know how you do it! This is perfect! I wish I had more time to forward to you all the great feedback we get.”

What They Do

Located in Port Clinton, Ohio, Lakeland provides full-service automotive and marine repair and maintenance. The team also takes on classics in need of attention, like their recent work on a 1937 Ford and a 22-foot Riva Ariston boat.

Production Credits

Creative Consultant: Scott Greggory
Voice Talent: Scott Greggory & Amy Scott
Recording Engineer: Chris Zaharias

The Client - Med-Line Express Services (Our client since March 2019)

What They Do

Based in Pompano Beach, Florida, Med-Line is a pharmaceutical delivery service that covers ten states and Washington, D.C. Their couriers deliver medications from pharmacies to end users.

Med-Line allows pharmacies to improve their delivery times, while eliminating the cost of maintaining their own delivery staff and vehicles.

Humor On Hold™

When CEO Steve Eaton approached us in early 2019, he was hoping to provide a unique experience for his callers on hold. After hearing several of our Humor On Hold demos, he knew we were the right agency for his company. Since we started working together, Steve has described our work as “amazing,” “wonderful” and “absolutely perfect.”

A Favorite Quote

Steve sent one of our all-time favorite testimonials, writing that the On Hold Marketing productions we create for him “are not only funny, but also informative. They provide valuable information about specific aspects of my operation that some may not be aware of. In the 15+ years I’ve been in business, this is by far the best marketing money I have spent."

Production Credits

Creative Consultant: Scott Greggory
Voice Talent: Amy Scott & Scott Greggory 
Recording Engineer: Chris Zaharias

The Client - Otterbein St. Mary’s (Our client since 2014)

A Little Different

“This production has something you don't often hear in On Hold Marketing content,” said Creative Consultant Bob Seybold. “There’s a segment that includes a sound bite from Otterbein’s Marketing Director and another message that features audio from an Otterbein resident. It’s a good example of how a client or their ‘customer’ can tell effective stories in On Hold Marketing.”

We can easily capture good quality audio from your team members, customers or anyone else with a smartphone and even direct them through the recording process to achieve the best results.

What the Client Does

Located in west central Ohio, Otterbein St. Mary’s offers independent and assisted living, as well as long and short-term nursing, respite care, memory support and more. Their living options include waterfront homes, patio homes and apartments, all on the shores of the state’s largest inland lake. 

Production Credits

Creative Consultants: Bob Seybold
Voice Talent: Amy Jeffries
Recording Engineer: Chris Zaharias

The Client - Town and Country Resort (Our client since 2018)

What’s New?

After a long, multi-million-dollar renovation process, this San Diego landmark is back at full steam. The common areas and 675 guest rooms have all been brought up to a fresh new standard, yet they retain the cool mid-century vibe that’s part of their DNA. Town and Country was built in 1953.

What We Do

In 2018, the hotel's Director of Sales and Marketing Susan Penman reached out to us with this request: “We are looking for funny On Hold Messaging that represents our quirky and retro-California style.” Ever since, we've provided the hotel’s callers with our Humor On Hold.

This new production continues to inform potential visitors about what they can expect during their visit with the same unique energy and copy style.

The Client’s Thoughts

During a recent phone call, Susan told us, “We have people call us back and ask us to be put on hold because they want to share [the Humor On Hold] with their friends. We love the humorous approach.”

Production Credits

Creative Consultants: Scott Greggory
Voice Talent: Scott Greggory
Recording Engineer: Chris Zaharias