The Client - Mancy’s Restaurant Group (Our client since 2003)

A Delicious History

The Mancy family has been creating memorable dining experiences in our hometown of Toledo, Ohio for more than 100 years.

Their business truly is a family affair. Shortly after founder Gus Mancy emigrated from the Greek island of Crete in 1916, he opened his first restaurant. Today, his grandchildren run the well-regarded Mancy's group, which includes Bluewater Grille, Mancy’s Italian Grill, Mancy’s Ideal, Shorty’s True American Roadhouse and the iconic original - Mancy’s Steaks.

Our Role

As of this production, we’ve been providing On Hold Marketing to Mancy’s for 19 years.

Cassandra Evans is the Creative Consultant who writes the copy. “I always want to portray a sense of the Mancy’s experience for callers,” she said, “as well as the family’s passion for what they do and their dedication to doing it right.”

We also want to remind callers about the many options that Mancy’s presents, from steaks and seafood to pasta and barbeque, from dining in to the available gift cards. “And if we can make their callers’ mouths water while on hold, that’s great, too,” said Cassandra.

Production Credits

Creative Consultant: Cassandra Evans
Voice Talent: Scott Greggory
Recording Engineer: Josh Jump

The Client - Hose and Hydraulics (Our client since 2006)

A Longtime Partnership

The team at Hose and Hydraulics has believed in the power of our On Hold Marketing for 16 years! (That's because it works.)

"No matter how often people call a company, they still need to be reminded about the services that the company provides and the unique value they deliver." That's the perspective of Bob Seybold. He's been writing the On Hold Marketing copy for Hose and Hydraulics since they first signed on with us as a client. "It's my job to make sure that information is easy to digest and retain."

By incorporating light humor, he makes it entertaining, too.

Bob's been working with the same contact at H&H all these years - Laura Simmons. "Client relationships are very important to us," said Bob. "The more we know our clients, the more we can speak their language to their callers; the more we have a feel for their culture and who they are as people. That translates into more effective copy and, ideally, a better caller experience."

About the Client

Hose and Hydraulics provides industrial equipment sales and hydraulic repair services for customers in the Clearwater, Florida area. In business since 1975, the team specializes in servicing cylinders, pumps, motors and valves.

Production Credits

Creative Consultant: Bob Seybold
Voice Talent: Scott Greggory
Recording Engineer: Josh Jump

The Client - Reid Supply (Our client since 2022)

Making Money

"This production for Reid Supply is a good example of providing valuable information to callers in a concise way, while earning co-op money that defrays the cost of the On Hold Marketing program." That's the word from Senior Creative Consultant Bob Seybold who wrote the copy.

"Reid Supply has brief hold times, so we keep the messages short and use just three seconds of music in between each. Of the 12 messages, six were paid for by the distributors whose products are featured. They pay co-op dollars to Reid Supply for the opportunity to reach Reid's audience," said Bob.

New Client, Long-time Relationship

This is a newer client for us, but they came to us as the result of an existing relationship. When Karen Hale worked for another client of ours, she loved our service. So, when she joined the Reid Supply team, she reached out to us to implement an On Hold Marketing program for her new company.

About the Client

Reid Supply began as a small family-owned business in 1948. Back then, the company used a 16-page catalog to sell industrial parts and tools to machine shops in the Midwest.

Today, Reid provides more than 40,000 industrial components to manufacturers throughout North America, including those in the aerospace, automotive, electronics, food processing, medical and transportation industries.

Production Credits

Creative Consultant: Bob Seybold
Voice Talent: Bob Seybold
Recording Engineer: Josh Jump

The Client - Embassy of Woodview (Our client since 2020)

What They Do

Located in Columbus, Ohio, Woodview Care and Rehabilitation is a skilled nursing facility whose caregivers work to help patients reach their peak independence, functionality, mobility and cognitive ability.

Woodview is part of the Embassy Healthcare network of facilities in Ohio, Pennsylvania and Florida.

They make many types of activities available to enhance their residents’ physical, emotional and spiritual well-being. And the therapy team provides physical, occupational and speech therapy. Woodview's experts have served seniors for decades. (By the way, the BusinessVoice team has worked with senior care facilities for decades. It's one of our primary vertical markets.)

 

The Writer’s Thoughts

"When communicating with an audience that's calling about senior care, it's especially important to build trust," said Senior Creative Consultant Cassandra Evans. "We do that first by trying to put ourselves in the callers' shoes. What do they need to hear? What's important to them? What truths can we focus on to ease their minds?"

In this production, Cassandra tells the story of Bruce, a man who came to Woodview with limited mobility. After three months of working with the rehabilitation team, Bruce was getting around much easier. "Real-life success stories build trust, too. They help callers see how they or their family member can benefit from Woodview's care."

Production Credits

Creative Consultant: Cassandra Evans
Voice Talent: Amy Scott
Recording Engineer: Josh Jump

The Client - Michigan Head & Spine Institute (Our client since 2001)

What They Do

The team at MHSI isn’t messin’ around! From their nine surgery centers in Southeast Michigan, the staff treats patients with disorders of the head and spine. Their specialties include neurology, neurosurgery, neuropsychology and physiatry, which is a non-operative discipline used to improve patients' lives by improving function.

The Writer’s Thoughts

Senior Creative Consultant Bob Seybold pulls together the content for MHSI’s On Hold Marketing. He says, “We believe in the power of story and, whenever possible, incorporating our clients’ stories into their marketing content.”

Bob notes that Michigan Head and Spine Institute produces "Patient Stories" videos that they feature on their website and social media channels. “We extend the value of that marketing effort by repurposing some of the audio from those videos and using it in the client’s On Hold Marketing. It reinforces MHSI’s brand and creates a unique experience for callers.”

Production Credits

Creative Consultant: Bob Seybold
Voice Talent: Catherine Smith
Recording Engineer: Josh Jump

The Client - Signature Harley-Davidson (Our client since 2016)

The Signature Story

Signature H-D has been serving Harley riders since 2000 from their showroom in historic Perrysburg, Ohio. They're located just off I-75 and within easy reach of many country roads, so customers can choose where they want to test ride the bikes they're considering.

Along with new and used Harleys, Signature provides parts, service, motor clothes and other merchandise.

While promoting a fun lifestyle, the Signature H-D team upholds their three core values every day: honesty, integrity and service to the community.

The Writer’s Take

"Signature H-D is a lot of fun to work with," said Cassandra Evans, the BusinessVoice Creative Consultant who writes the client's On Hold Marketing copy. "I’ve been working to incorporate a certain attitude into their productions to really communicate the Harley brotherhood / sisterhood that’s so prominent among Harley riders."

Customer Thoughts

Buying from Signature H-D was "by far, the best experience I have had."

"Good guys to work with. Took really good care of me."

"The staff is very knowledgeable."

"Amazing people."

Those are just a few of the comments that Signature H-D customers have shared.

Production Credits

Creative Consultants: Cassandra Evans
Voice Talent: Steve Lovvorn
Recording Engineer: Chris Zaharias