The Client - Otterbein SeniorLife (Our client since 2011)

What They Do

Otterbein SeniorLife is a not-for-profit faith-based ministry that was founded in 1912. With their goal of “liberating elders and those who serve them from the mindset of institutional care,” the team is committed to changing minds about assisted living. Its six continuing care retirement communities in Ohio and Indiana provide for more than 2,000 residents.

Our Approach

“With clients in many other industries we often promote the tangible benefits of products or services,” said Creative Consultant Bob Seybold. “But with Otterbein SeniorLife, we address emotional issues and concerns; everything from wellness and companionship to independence. Those are the main topics that Otterbein callers ask about when they talk with the staff.”

Bob said, “We address the uncertainty that many people feel about making the move to a senior living community. We talk about the dreams and fears that are common to almost everyone, so callers will know they’re not alone in their hesitation or with the questions they have.”

Bob also incorporates audio from actual Otterbein residents to answer some of those common caller questions and serve as encouragement for potential residents.

Production Credits

Creative Consultant: Bob Seybold
Voice Talent: Amy Jeffries
Recording Engineer: Chris Zaharias

The Client - Binkelman Corporation (Our client since April 1996)

The Content

This Humor On Hold™ production begins with a rather non-traditional interview and continues with many other unusual elements, all poking fun at familiar advertising and media conventions. And, as with every piece we create for Binkelman, we goofed on the client's brand here and there.

"It's great to work with people who can laugh at themselves," said the copywriter Scott Greggory. "I think callers appreciate a company that doesn't take its image too seriously. When the audience hears that self-deprecating humor, they can sense that the relationship is going to be easy and comfortable."

The Client's Response

Rebecca Conrad works in Account Management and Development at Binkelman, and serves as our main contact. She wrote that our team has "strived to understand our business and customer base and identified the best types of messaging to get them to truly listen. We have had multiple occasions when our callers want to go back on hold to hear the remainder of the script. We have also made many referrals to BusinessVoice from suppliers and colleagues who hear our message."

After our work for Binkelman won a 2020 Silver Communicator Award, Rebecca wrote this on her personal Facebook page: "As a long-time client of BusinessVoice, we love the laughs they have provided to our customers over the years through their creative On Hold [Marketing]."

About the Client

Binkelman distributes custom and off-the-shelf fabricated parts to companies in many industries. They also provide training and services to reduce their customers' downtime and optimize the service life of the parts they provide. For more details, visit www.Binkelman.com.

Production Credits

Creative Consultant: Scott Greggory
Voice Talent: Scott Greggory, Chris Zaharias, Amy Scott, Bob Seybold & Steve Evert
Recording Engineer: Chris Zaharias

The Client - Stancato’s (Our client since 2007)

A Long Family Tradition

Located near Cleveland, Ohio, Stancato’s Italian Restaurant opened five decades ago, but its food service roots date back to 1938. That’s the year Pasquale Stancato started selling breakfast from a pushcart to local steel workers. A truck soon replaced the cart, and that single vehicle eventually grew to a fleet of 19 food trucks.

Pasquale’s four sons expanded the business by opening Stancato’s Spaghetti and Steak House in 1971. Since then, the family has treated generations of Clevelanders to delicious pasta, pizza and Italian specialties.

Tasty Content

When we create On Hold Marketing for Stancato’s, we work to whet each caller’s appetite for a great dining experience with family and friends. We also broaden the brand’s appeal by 1) encouraging shoppers to purchase Stancato’s products at area grocery stores and 2) inviting callers to hold their next event at the restaurant, whether it’s an anniversary party or a work-related banquet.

The Writer’s Thoughts

“I’ve been writing for Stancato’s since 2015,” said Creative Consultant Andrea Poteet. “We always try to write warm, friendly copy that helps callers feel welcome.”

Andrea also reminds callers to sample the restaurant’s newest dishes and take home their favorite sauces.

Production Credits

Creative Consultants: Andrea Poteet
Voice Talent: Amy Scott
Recording Engineer: Don Binkley

The Client - CBTS (Our client since 2003)

What They Do

Formerly known as SunTel Services, CBTS re-branded in 2018. The company works from the earliest consulting stages through implementation to help customers develop cloud strategies, correct security vulnerabilities, develop interactive experiences and provide related services.

The Writer’s Thoughts

Bob Seybold has written this client's copy since 2015. He said, “I think the content for this production is a good example of how a business can identify pains related to the coronavirus pandemic and then use their On Hold Marketing to explain how their products and services can serve as solutions.”

Valuable Content

With so many people working from home during the quarantine, communication systems around the world have been taxed and threats of data breaches have increased. In the CBTS copy, Bob provides related information for callers to think about, from the security issues with videoconferencing, to the increased potential for cyber-attacks. He even reminds callers that their company's leaders may be more willing than ever to increase the budget for information security.

Production Credits

Creative Consultants: Bob Seybold
Voice Talent: Catherine Smith
Recording Engineer: Don Binkley

The Client - The Montecito Santa Fe (Our client since 2014)

What They Do

The Montecito Santa Fe is a resort-style retirement community located in northern New Mexico. They provide independent and assisted living options with many conveniences, including a spa and salon, a fitness center, a nightclub and lounge, an on-site restaurant and more.

The Writer’s Thoughts

"I love the personality of this senior living community," said Creative Consultant Cassandra Evans. "Their whole vibe is to 'redefine retirement' and I really like that. I think it livens up the idea of retiring and focusing on yourself, making the best of your golden years. And to support that goal, The Montecito provides some amazing amenities that really outshine the features at other area communities."

Cassandra said that, "Our main contact, Rachel, let us include one or two fun elements - suggestions on what callers could do while at home during the quarantine. She also added her own positive, uplifting messages. She was the first person I talked with who responded to the COVID-19 situation with such positivity. I loved it."

The Content

Since the earliest days of the outbreak, we've been helping our clients share details about their responses to COVID-19. This, though, is the first On Hold Marketing of the Month production to feature content about the pandemic.

We hope this unusual moment in history is brief, but we will continue to provide important updates on behalf of our clients so their callers can stay informed.

Production Credits

Creative Consultants: Cassandra Evans
Voice Talent: Scott Greggory & Catherine Smith
Recording Engineer: Don Binkley

The Client - Packaging Specialties (Our client since 1996)

A Long History

This Massachusetts-based company first opened its doors in 1989 (the same year BusinessVoice was founded), and we've been providing their On Hold Marketing most of that time. As of 2020, they are one of our many 25-year clients.

What They Do

Packaging Specialties creates retail packaging products, such as gift, apparel and specialty boxes, as well as many styles of shopping bags. Their products include tissue, ribbon, bows, gift basket supplies, plus gourmet and food service items.

They offer customization services, too, designing and printing to serve the unique needs of their clients.

Packaging Specialties also emphasizes their eco-friendly options, low minimums, and quick turnaround on stock orders.

The Writer’s Thoughts

"The company has always positioned their products as more than just packaging," said BusinessVoice Creative Consultant Cassandra Evans. "They present them as valuable marketing tools that retailers can use to reinforce their brand. Their boxes, bags and accessories also elevate the shopping experience, as well as gift giving and receiving."

The Client’s Thoughts

Barbara Whitney is the Marketing Manager for Packaging Specialties. Recently, she shared a few thoughts on her BusinessVoice copywriter. "Just wanted to send a note about Cassandra [and] provide feedback on her creative copywriting and tone. She really did an amazing job interpreting our brand and product lines perfectly. Thank you!"

Production Credits

Creative Consultants: Cassandra Evans
Voice Talent: Scott Greggory
Recording Engineer: Don Binkley