The Client - Lakeland Auto and Marine (Our client since 2016)
Humor On Hold
Lakeland Auto and Marine President Chris Hamann likes what we do for his company. He’s called our Humor On Hold “genius,” “fabulous” and “pure comedy gold.”
The Writer’s Notes
Scott Greggory writes the copy, provides half the voiceover, selects the music and oversees post-production for all our Lakeland work. “Chris is a pleasure to work with because he believes in the value of Humor On Hold and he lets us have complete creative freedom.”
Scott said, “Because I follow Lakeland Auto and Marine on Facebook I noticed that readers of the local newspaper had just voted Lakeland ‘Port Clinton’s Best Auto Service Provider.’ When he sent the approval for the copy, Chris wrote, ‘I like how you put in something that happened only 72 hours ago!’”
What They Do
Located in Port Clinton, Ohio, Lakeland is an auto and marine parts facility that also provides automotive electric rebuilding services, as well as auto and light truck repair.
Production Credits
Creative Consultant: Scott Greggory
Voice Talent: Amy Scott & Scott Greggory
Recording Engineer: Josh Jump
The Client - Northline Women's Health Center (Our client since 2004)
What They Do
Northline provides healthcare services to women in Michigan's Southgate, Brownstown, Dearborn and Downriver areas.
Those services include family planning, prenatal care classes, pregnancy and prenatal care, as well as gynecology care, such as the treatment of menopause and urinary incontinence, hormone replacement therapy, NovaSure procedures and clinical breast exams.
The Writer’s Take
Creative Consultant Bob Seybold has written Northline's On Hold Marketing copy since we began serving the practice in 2004. Bob also creates their content for the Website Management services we provide.
"My approach has been to give callers a good mix of health tips for women of all ages, plus information about the many services that NWHC offers," said Bob.
"Our primary contact is always very busy seeing patients in the office or at the hospital, so I want to make the updating process as easy as possible for him. Since I've worked with Northline for nearly two decades, I'm able to apply my knowledge of women's health topics and proactively create content that serves their callers well without asking my contact for input. That saves my client time."
Production Credits
Creative Consultant: Bob Seybold
Voice Talent: Amy Jeffries
Recording Engineer: Josh Jump
The Client - MVM Moving and Storage (Our client since 2022)
What They Do
From humble beginnings, MVM Moving and Storage has grown into one of the largest locally owned and operated moving companies in Ohio.
Founded in 2006, MVM’s leadership attributes much of its success to its commitment to providing a great customer experience.
MVM recently rebranded, changing its name from Maumee Valley Movers. While we provide their On Hold Marketing, our MadAve Marketing Management team runs MVM’s day-to-day marketing program.
The Writer’s Take
Creative Consultant Daniel DiManna writes the copy. “MVM likes our Humor On Hold because it serves as yet another difference between what they do and what other movers do." Some of those differences include their concierge-like approach, in-home consultations, selling their own packing material, plus packing, unpacking and reassembling services. The attitude of the copy lets callers know immediately that MVM takes a different approach
Production Credits
Creative Consultant: Daniel DiManna
Voice Talent: Scott Greggory and Amy Scott
Recording Engineer: Josh Jump
The Client - Owens Community College (Our client since 2005)
What They Do
Owens Community College offers more than 70 academic programs and certificates to those preparing for a career or retraining for a new type of work. Owens students can also pursue professional development or earn credits toward a four-year college or university degree, sometimes while still in high school. The average class size of just 14 students allows for plenty of personal attention, too.
Owens offers a complete college experience with an active campus life, student activities, clubs and organizations, Express athletics and volunteer opportunities.
The Writer’s Notes
Creative Consultant Cassandra Evans has been writing the Owens On Hold Marketing copy since late 2019. “Lately, I’ve been on a mission to humanize their scripts,” she said. “So, while we’re still raising awareness about available courses, we also include helpful reminders and promote various programs.”
Production Credits
Creative Consultants: Cassandra Evans
Voice Talent: Amy Jeffries
Recording Engineer: Chris Zaharias
The Client - Jamiesons Audio Video (Our client since 2003)
About the Client
With nearly 70 years of experience, the team at Jamiesons has seen the complete evolution of home entertainment. When they first opened for business in 1954, brothers Dan and Dick Jamieson sold records, tapes, TV tubes, diamond needles and hi-fi sets.
Today, this family-run company offers 8-K TVs, high-definition audio, smart home systems and everything you’ll need for a home theater, all from their Toledo, Ohio store.
The Writer’s Take
Senior Creative Consultant Bob Seybold has been working with Jamiesons ever since they came on board with us. He said, “In an industry where products have become commodities sold for increasingly lower margins, Jamiesons offers unique value - it’s a level of personal service and deep product knowledge that helps their customers get the most from their home entertainment experience.”
As you listen to the audio above, you’ll notice that Bob emphasized the word "play" in his copy. “Playing is the opposite of working,” he said. “It's what most of us want to do when we're home with our families or friends. So, the statement ‘Let Jamiesons help you play’ is a value proposition that everyone can understand.”
Production Credits
Creative Consultants: Bob Seybold
Voice Talent: Scott Greggory
Recording Engineer: Josh Jump
The Client - Binkelman (Our client since 1996)
An Unusual Approach
The first half of this Humor On Hold production combines an odd story with a sort of stream-of-consciousness delivery. It violates one of our own rules - keeping content concise to improve the likelihood that callers will hear complete messages - but the rambling voice adds to the unique feel. We also know that Binkelman callers have often asked to be put back on hold to hear entire productions, so we have a hunch our audience is okay with the format.
“The second half of this one features voiceover from my daughter Ella,” said the writer Scott Greggory. “She’s developed this bored teenager character over the last few years and it always cracks me up. So, I wrote copy specifically for the character and asked Ella to record it. It’s really nice that I don’t have to pay her.”
About the Client
Binkelman is a parts distributor that services mining, glass, automotive, agricultural, energy and steel operations. They sell custom and off-the-shelf fabricated parts to companies across the country. They also provide training and services to reduce their customers' downtime and optimize the service life of the parts they provide. The Binkelman team is a long-time supporter of our Humor On Hold concept.
Production Credits
Creative Consultants: Scott Greggory
Voice Talent: Scott Greggory and his daughter Ella
Recording Engineer: Josh Jump
