The Client - Med-Line (Our client since March 2019)

Why Humor On Hold™?

Med-Line Express Services is a growing pharmaceutical delivery service based in Pompano Beach, Florida with locations in eight states. Their couriers deliver medications from pharmacies to end users. 

CEO Steve Eaton wanted to treat his company’s callers to a different type of on hold experience. “I personally am one who hates to be on hold. It puts me in a bad mood. That is not the experience I want for my customers,” wrote Steve.

“There’s no better medicine than humor. And if I can make a customer’s day better with a couple of jokes, then I call that a win. I also feel that humor can diffuse a caller who may be upset and calling in with a complaint.”

Why Trust BusinessVoice?

Steve reached out to us in March of 2019 after conducting research on On Hold Marketing providers.

“I chose BusinessVoice after listening to their many sample recordings on YouTube. I was very impressed by not only the scripts, but how well they were presented by your voice talents."

Steve wrote, "I think there is only one clear option for anyone looking for On Hold Marketing, whether it be humor or otherwise, and that’s BusinessVoice.”

Reaction to the Humor On Hold™

When we sent his first script to him, Steve replied, “I love it. I can’t wait to hear it recorded.” After listening to the production in the video above, he wrote, “Hahaha! As always, that is absolutely perfect!” 

And what do Med-Line’s callers think? “My customers love it,” Steve replied. “Most have stated they would like to hear more.”

The Customer Experience and Marketing Value

Steve wrote, “The staff at BusinessVoice has a way of making me feel like I am their most important customer. The level of support and true concern for my satisfaction really define their professionalism. It’s nearly impossible to find customer service at this level these days. I can’t say enough how happy I am to have them on my team.”

He added that “the On Hold Marketing scripts they create are not only funny, but also informative. They provide valuable information about specific aspects of my operation that some may not be aware of. In the 15+ years I’ve been in business, this is by far the best marketing money I have spent."

Production Credits

Creative Consultant: Scott Greggory
Voice Talent: Scott Greggory & Amy Scott
Recording Engineer: Don Binkley

The Client - NAPA Auto Parts (Our client since 1996)

A Quick History

NAPA is one of our long-time clients. We’ve served many of their locations across the country for more than two decades.

We provide three On Hold Marketing programs for NAPA. The monthly production reinforces the NAPA brand. The bi-monthly content focuses on current sales. The quarterly Real Deal production is used to inform automotive professionals about products and equipment they use in their daily work. The On Hold Marketing featured in the video above is for the Real Deal program.

The Style

We’ve used light humor in NAPA’s Sales Driver and Real Deal On Hold Marketing for years. “It’s a good fit with the audience, and it makes any time spent on hold more enjoyable,” said Andrea Poteet, the writer behind the NAPA content.

The Client

NAPA - the National Automotive Parts Association - was established in 1925. The association grew out of a group of independent parts dealers that joined together to make it easier for people and businesses to access the vehicle parts, tools and related products they needed. Today, there are more than 6,000 NAPA Auto Parts stores across the United States.

Production Credits

Creative Consultant: Andrea Poteet
Voice Talent: Scott Greggory
Recording Engineer: Chris Zaharias

The Client - Binkelman Corporation (Our client since April 1996)

What We Do for Them

With three locations, Binkelman Corporation certainly receives a large volume of phone calls each week. But the company's marketing team is confident their customers already know what they're calling for.

That's why the On Hold Marketing content we create for them doesn't focus on selling products. Instead, it's designed to entertain.

"We use Humor On Hold™ to provide a unique experience," said the writer Scott Greggory.

"We want to deliver a style of content that people don't necessarily expect while they're on hold," he said. "When we can engage callers with humor, we'll get them to giggle a bit, help them relax, and make it easier for them to like the Binkelman brand, all of which shortens their perceived wait time." 

(Learn more about the benefits of Humor On Hold™.)

The Content

In this production, you'll learn about Binkelman's new dating app, BinkelMatch. We provide an important piece of advice about the beef stew that's a-cookin' up in the company cafeteria. And you'll learn why Binkelman and TV's "Flying Nun" will be forever intertwined. Hit the play button on the video above and give it a listen.

The Client

Founded in 1946, Binkelman distributes off-the-shelf and custom fabricated parts to customers in many industries. They also provide training and services that reduce downtime and optimize the service life of the parts they provide. Learn more at www.Binkelman.com.

Production Credits

Creative Consultant: Scott Greggory
Voice Talent: Scott Greggory & Amy Scott
Recording Engineer: Don Binkley

The Client - Wellington Implement (Our client since 2019)

About Our Client

Since 1929, Wellington Implement has grown to become one of the top businesses in north central Ohio. The family-owned company provides new and used tractors, combines, backhoes and other construction and farm equipment. Well-known brand names they carry include Case IH, Cub Cadet, Honda and others. The company has three locations.

How It Began

“Tom Stannard from Wellington Implement contacted us because he liked the On Hold Marketing samples on our website, especially the humorous demos,” said BusinessVoice Account Manager Victor Tehensky.

When developing the content for the first production, writer Andrea Poteet brought the project to a Creative meeting to get the writing staff’s input on possible directions. She liked the idea of painting a bigger picture over time - creating light-hearted stories about the town and its people with the central character always being Wellington Implement.

Our hope is that listening to the audio while on hold reminds people of the fictional towns Mayberry or Lake Wobegon.

Production Credits

Creative Consultant: Andrea Poteet
Voice Talent: Scott Greggory
Recording Engineer: Don Binkley

The Client - Michigan Head & Spine Institute (Our client since 2001)

Amazing Stories

From their nine locations, the team at Michigan Head & Spine Institute authors inspiring stories every day. Their experts specialize in neurology, neurosurgery, neuropsychology and physiatry, a discipline that employs non-operative measures to improve patients' lives by improving function.

The Writer’s Perspective

Senior Creative Consultant Bob Seybold has been writing MHSI’s On Hold Marketing content for nearly two decades. He says that telling patient stories is an important part of spreading their message.

“Michigan Head & Spine Institute devotes considerable resources to producing videos for their website and social media channels,” said Bob. “We saw an opportunity to expand the audience for those videos by re-purposing several segments in their On Hold Marketing. So, callers are hearing the actual doctors who perform these incredible surgeries, along with real patients recounting their treatment and recovery. These are stories of lives being saved, and they’re very powerful.”

Production Credits

Creative Consultant: Bob Seybold
Voice Talent: Catherine Smith
Recording Engineer: Don Binkley

The Client - Holiday Inn French Quarter (Our client since 1996) 

Our Client's Story

Since 1967, the Holiday Inn French Quarter in Perrysburg, Ohio was a favorite spot of local and out-of-town guests. Sadly, the hotel closed March 31, 2019.

The French Quarter’s 52-year run ended “due to changes in the marketplace and with the Holiday Inn brand,” according to a report from 13ABC.

For nearly half of the hotel’s life, we provided its On Hold Marketing, informing callers about the Holidome recreation area, the annual New Year’s Eve party, the prime rib and seafood buffets in J. Patrick’s Pub, and the many amenities. As a tribute to our long-time client, we’ve named their last production our On Hold Marketing of the Month.

“Many, many thanks,” wrote Brenda Fey, the French Quarter’s General Manager. “You’ve been such a good partner.”

In the same 13ABC report, Ms. Fey expressed her appreciation to past guests. “We have enjoyed being part of your family traditions and the countless happy memories created here through multiple generations. We’re sincerely grateful for all the personal and business friendships we’ve enjoyed over these last 50 years. The loyalty of our guests and staff is amazing and makes it hard to say goodbye.”

Production Credits

Creative Consultant: Andrea Poteet
Voice Talent: Amy Scott
Recording Engineer: Chris Zaharias