The Client - Farmers and Merchants State Bank (Our client since 2000)

About Our Client

Talk about a long history! F&M Bank was founded in 1897, and they’ve been headquartered in Archbold, Ohio since they first opened. Today, F&M works with the people of northwest Ohio and eastern Indiana through their 30 locations.

Because of the rich agricultural heritage of the area they serve, F&M Bank has always worked in support of farmers. Providing a wide array of personal banking services and helping commercial customers has also been a key to the bank’s growth and success.

Our Relationship

As of February 2019, BusinessVoice has been providing On Hold Marketing to F&M Bank for nearly decades. We’ve also created and distributed their monthly email marketing content for many years.

The Client’s Thoughts

Marty Filogamo is F&M Bank’s Senior Vice President and Marketing Manager. “The On Hold Marketing that BusinessVoice provides allows us to create a consistent message across all of our locations,” he said. “After 19 years, they understand our business and know what’s needed in our messages, especially regarding compliance.”

Production Credits

Creative Consultant: Andrea Poteet
Voice Talent: Amy Scott & Scott Greggory
Recording Engineer: Chris Zaharias

The Client - Blanchard Valley Medical Associates (Our client since 2004)

What We Did

We’ve been providing healthy information to BVMA’s callers for years, but this production features a twist: a sounder. It’s the quick electronic bells you hear right away and several more times throughout the audio.

That two-tone sounder is designed to draw audience attention to the quick messages about Blanchard Valley: content on BVMA’s hours, prescriptions, the types of information they provide on their website, even an invitation to take an online survey.

The sounder also differentiates what callers are about to hear as unique from the health tips we deliver throughout the rest of the On Hold Marketing.

And since the BVMA-specific messages are quicker than the rest of the content, the sounder serves as an alert to “listen now” so callers don’t miss the important details. It's a good tool to use when you'd like to emphasize certain types of messaging.

The Writers’ Thoughts

“Blanchard Valley Medical Associates has always been open to new approaches,” said Senior Creative Consultant Bob Seybold. “This production is another example of their willingness to partner with us provide innovative On Hold Marketing for their callers.”

Bob said that “using elements like a branded sounder or an audio logo can make On Hold Marketing even more effective for companies that want to achieve specific marketing goals.”

About Our Client

Founded in 1974, Blanchard Valley Medical Associates is a full-service, multi-specialty medical facility with 17 physicians representing seven specialties.

Production Credits

Creative Consultant: Bob Seybold
Voice Talent: Amy Jeffries
Recording Engineer: Chris Zaharias

The Client - Town and Country Hotel (Our client since July 2018)

What Our Client Wanted

In the summer of 2018, we received this message: “We are looking for funny On Hold Messaging that represents our quirky and retro-California style at the Town and Country Hotel in San Diego.”

Now that’s our kind of request!

We love working with clients who see the value in taking a humorous approach with their marketing. In fact, the T&C team was already sprinkling fun elements into their guest experience, including a ceramic bunny garden and their locally famous sign that features light-hearted comments.

So, after we designed an On Hold Marketing program for the hotel, we got to work on their Humor On Hold content.

Who They Are

Town and Country first opened in 1954. After more than six decades in business, much of the property still retains a mid-century modern look. And after their renovations have been completed, the hotel will look even more like a resort from the 1950s and ‘60s.

Naturally, they wanted On Hold Marketing that’s reminiscent of that era as well. So, we worked in references to Soviet-era satellites, hairdos, activity belts, pink flamingos and that laugh riot known as the cold war. Then we backed up the voiceover with three tracks of the surf-rock-style music our client requested.

Production Credits

Creative Consultant: Scott Greggory
Voice Talent: Scott Greggory
Recording Engineer: Don Binkley

The Client - Ray’s Trash Service (Our client since July 2009)

About Our Client

Based in central Indiana, Ray’s Trash provides waste disposal and recycling services for residential, commercial and industrial customers across 17 counties. They also offer demolition, disaster clean-up, document destruction and land clearing. Founded in 1965, Ray’s now has seven locations.

A Fun Take

We’ve been making light of trash collection and Ray’s other services for several years now, both on hold and on air. In the Spring of 2017, we produced a humorous radio campaign for the company that earned several awards, and we consistently employ Humor On Hold to entertain Ray’s callers while also informing them.


Consider Using Humor

Yes, opting for a humorous approach to marketing may seem obvious if your business revolves around garbage, but we can introduce levity into your content even if you think there’s nothing inherently funny about what your company does. And that can allow you to provide a more enjoyable and memorable caller experience. This email address is being protected from spambots. You need JavaScript enabled to view it.to talk over the possibilities. 

Production Credits

Creative Consultant: Andrea Poteet
Voice Talent: Scott Greggory
Recording Engineer: Don Binkley

The Client - International Translating Company (Our client since July 2015)

Why Humor?

We often talk internally, with clients, and on this website (here, here and here) about providing value to customers at every touchpoint they can encounter, including the On Hold Marketing channel. 

And value can take many forms.

Humor may not come immediately to mind as valuable in a business environment, but when executed well it can provide many benefits.

Humor On Hold™ specifically can help callers relax and release stress. It might make it easier for them to identify with you and your brand. It can shorten perceived hold times. And it can deliver what we consider to be one of the greatest gifts of all: unanticipated laughter

The Writer’s Take

International Translating Company has been on board with our Humor On Hold™ since we began working with them,” said Scott Greggory. He’s the writer and voice talent for the On Hold Marketing we create for ITC. “I’m a pretty tough room; I don’t laugh easily. So, when Daniel at ITC and other clients tell us that they laugh out loud at our content, or that they pick up the phone and hear their callers laughing, that’s tremendously rewarding. It’s very gratifying to know that we’re encouraging that kind of joyful response on behalf of our clients.”

Production Credits

Creative Consultant: Scott Greggory
Voice Talent: Scott Greggory
Recording Engineer: Don Binkley

The Client - Lakeland Auto & Marine (Our client since February 2017)

Humor On Hold™

Chris Hamann likes the On Hold Marketing productions we create for him. “Four to five times a week we get compliments on how creative and humorous they are,” he wrote.

As the President of Lakeland Auto & Marine in Port Clinton, Ohio, Chris knows the fun attitude keeps his callers entertained and on the line, and that it differentiates his company.

The Writer’s Take

“The On Hold channel presents an opportunity to delight customers and give them an unexpected experience,” said Scott Greggory, the writer and voice talent behind the Lakeland content. “Humor On Hold™ can also grease the wheels a bit. If your callers start their interaction with your company with a laugh or a good feeling, they’re bound to feel more of an affection for your brand.”

The Client’s Feedback

After Chris read the script, he replied with this: “Hehe! This is hilarious! Great work - again!”

Production Credits

Creative Consultant: Scott Greggory
Voice Talent: Scott Greggory
Recording Engineer: Chris Zaharias