The Client - Med-Line Express Services (Our client since March 2019)

What They Do

Based in Pompano Beach, Florida, Med-Line is a pharmaceutical delivery service that covers ten states and Washington, D.C. Their couriers deliver medications from pharmacies to end users.

Med-Line allows pharmacies to improve their delivery times, while eliminating the cost of maintaining their own delivery staff and vehicles.

Humor On Hold™

When CEO Steve Eaton approached us in early 2019, he was hoping to provide a unique experience for his callers on hold. After hearing several of our Humor On Hold demos, he knew we were the right agency for his company. Since we started working together, Steve has described our work as “amazing,” “wonderful” and “absolutely perfect.”

A Favorite Quote

Steve sent one of our all-time favorite testimonials, writing that the On Hold Marketing productions we create for him “are not only funny, but also informative. They provide valuable information about specific aspects of my operation that some may not be aware of. In the 15+ years I’ve been in business, this is by far the best marketing money I have spent."

Production Credits

Creative Consultant: Scott Greggory
Voice Talent: Amy Scott & Scott Greggory 
Recording Engineer: Chris Zaharias

The Client - Otterbein St. Mary’s (Our client since 2014)

A Little Different

“This production has something you don't often hear in On Hold Marketing content,” said Creative Consultant Bob Seybold. “There’s a segment that includes a sound bite from Otterbein’s Marketing Director and another message that features audio from an Otterbein resident. It’s a good example of how a client or their ‘customer’ can tell effective stories in On Hold Marketing.”

We can easily capture good quality audio from your team members, customers or anyone else with a smartphone and even direct them through the recording process to achieve the best results.

What the Client Does

Located in west central Ohio, Otterbein St. Mary’s offers independent and assisted living, as well as long and short-term nursing, respite care, memory support and more. Their living options include waterfront homes, patio homes and apartments, all on the shores of the state’s largest inland lake. 

Production Credits

Creative Consultants: Bob Seybold
Voice Talent: Amy Jeffries
Recording Engineer: Chris Zaharias

The Client - Town and Country Resort (Our client since 2018)

What’s New?

After a long, multi-million-dollar renovation process, this San Diego landmark is back at full steam. The common areas and 675 guest rooms have all been brought up to a fresh new standard, yet they retain the cool mid-century vibe that’s part of their DNA. Town and Country was built in 1953.

What We Do

In 2018, the hotel's Director of Sales and Marketing Susan Penman reached out to us with this request: “We are looking for funny On Hold Messaging that represents our quirky and retro-California style.” Ever since, we've provided the hotel’s callers with our Humor On Hold.

This new production continues to inform potential visitors about what they can expect during their visit with the same unique energy and copy style.

The Client’s Thoughts

During a recent phone call, Susan told us, “We have people call us back and ask us to be put on hold because they want to share [the Humor On Hold] with their friends. We love the humorous approach.”

Production Credits

Creative Consultants: Scott Greggory
Voice Talent: Scott Greggory
Recording Engineer: Chris Zaharias

The Client - Village Place Dental (Our client since 2009)

Who They Are

Village Place Dental is a three-doctor practice in Warren, Michigan that’s been serving area patients for more than 40 years. The team provides preventative, restorative and cosmetic services, as well as treatment for TMJ and sleep apnea.

The Writer’s Thoughts

Cassandra Evans writes the On Hold Marketing content for Village Place Dental. “They’re a small family practice that’s focused on providing comfortable dentistry. Many dentists say that, but Village Place Dental’s reviews prove it,” she said.

A few thoughts from their patients:

“Caring people. Gentle touch. I trust them.” - Pauline F.

“Thanks for taking the fear out of my visits.” - Michele M.

“Best experience I’ve had at the dentist.” - Regina K

Cassandra says Village Place loves using their On Hold Marketing to share valuable information with their patients. In this production she included tips on how to stimulate saliva production, why you should wait to brush your teeth at least 30 minutes after drinking coffee, and the foods you can give your kids to encourage dental health.

Production Credits

Creative Consultants: Cassandra Evans
Voice Talent: Amy Jeffries
Recording Engineer: Chris Zaharias

The Client - Downey PHCE (Our client since 2018)

What They Do

Since 1995, the Downey family has served Northwest Ohio as an HVAC, plumbing and electrical contractor. They work with homeowners and businesses from their facilities in Bowling Green, Ohio.

A Different Approach

Downey has opted for our Humor On Hold approach since January 2020. Normally, our copywriting process is solitary with one writer developing each script, from the concept stage throught the final editing. But with Downey, Creative Consultant Cassandra Evans takes the creative lead. She begins the update by reaching out to the client for general input and then writes the first internal draft. Chief Creative Officer Scott Greggory jumps in next to add his two cents.

"The team at Downey likes the different feel we bring to their caller experience," said Cassandra. "With our humorous content we can present their company as easy and fun to work with, and it helps callers relax a bit. Any time we can turn holding into an enjoyable moment, that's a win for everyone involved."

Production Credits

Creative Consultants: Cassandra Evans & Scott Greggory
Voice Talent: Scott Greggory & Amy Scott
Recording Engineer: Chris Zaharias

The Client - Warwick (Our client since 2004)

The Backstory

Warwick opened in 1940 as a furniture store in downtown Cleveland, Ohio.

In 1956, they started installing internal phone systems known as Private Automatic Exchanges and by 1960 they were emerging as leaders in the telecommunications field.

Warwick's data division began in 2010 and today provides managed service solutions for many industries.

What They Do

Serving Northeast and Central Ohio, the Warwick team "optimizes technology and manages connections," providing network infrastructure, cloud, cybersecurity, connectivity and voice services.

Their clients include call centers, as well as healthcare, education and nonprofit organizations, plus hospitality, manufacturing, financial and insurance companies. 

The Writer’s Thoughts

"Warwick has been on the front lines of helping their customers survive the COVID era, so they're facing the same content-related challenge many of our other clients are experiencing," said Senior Creative Consultant Bob Seybold. "Callers suffering from pandemic fatigue are tired of hearing about COVID-19, even though it's still a fact of life that businesses are forced to deal with and talk about."

Bob's solution: "I acknowledged that fatigue and moved the conversation forward by using analogies and scenarios that are relatable for callers. Then, we provided solutions based on Warwick's products and services."

Production Credits

Creative Consultant: Bob Seybold
Voice Talent: Amy Jeffries
Recording Engineer: Chris Zaharias