June 2025 On Hold Marketing of the Month

Why Humor On Hold?

Do you ever wonder what your callers think when you place them on hold?

Jen Backus is the Office Administrator at Downey Plumbing Heating Cooling and Electrical in Bowling Green, Ohio. She knows what her company’s callers think.

“Callers laugh and ask if we can put them back on hold,” she said. “Or they say that we picked up the phone too quickly and they couldn’t hear the punchline.”

We’ve been providing custom Humor On Hold for Downey since 2000. Jen said, “In some of our meetings, people will say, ‘Oh, my gosh, I was on hold the other day and it was so funny.’ Our employees love when they’re mentioned as part of the humor. They think that’s hysterical.”

The Benefits

When you use your marketing and advertising content to give the gift of laughter to customers, prospects and even employees, you draw them in. They actively listen and share your messages, rather than tuning them out. (Read our post The Serious Value of Humor On Hold.)

Humor can also be a great differentiator. Jen said, “We try not to be the norm as a business, so we wanted something different that sets us apart.” Humor On Hold helps the Downey team achieve that goal.

Added Value

The On Hold Marketing audio we produce for Downey PHCE does double duty. We use it as the foundation of the YouTube videos we create for their website. When Downey callers ask to be placed on hold to hear more humor, staff members can direct them to the bottom of their About Us page and an entire library of content.

Production Credits

Creative Consultant: Scott Greggory
Voice Talent: Scott Greggory & Amy Scott
Recording Engineer: Josh Jump