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The Serious Value of Humor On Hold™

By Scott Greggory

Torn Paper Bottom Edge

“We get people who call all the time and WANT to be put on hold. Vendors and customers call us and just laugh. The feedback has been absolutely fantastic.”

That’s a quote from Chris Hamann, president of Lakeland Auto and Marine in Port Clinton, Ohio. Chris has been an enthusiastic supporter of our Humor On Hold™ ever since he became a BusinessVoice client in early 2017. (Listen to a Lakeland sample here.)

Steve Eaton, CEO of Florida-based Med-Line Express Services, feels the same way about the humorous content we create for his company. “My customers love it,” he said. “Most have stated they would like to hear more.” (Hear it here.)

Using Humor On Hold™ is all about turning a negative into a positive. No one wants to be placed on hold, but it’s often unavoidable. Humor can surprise and delight callers, though, and show them you care about their experience on hold.

And there are other benefits, too. “Humor On Hold™ works well for my business,” wrote Matt Hartzog, president of Dixie Restoration Depot in Manchester, Connecticut, “because it differentiates us from our competitors.” (Listen here.)

Bill Cusick is an author and customer experience expert. “Messages on hold are often one of the most painful of customer ordeals,” Bill wrote. “But when done right by Scott Greggory and crew with actual humor, it takes a customer hassle and elevates it to a customer experience you tell others about. Click through to check out a couple samples. They’re addictive, and brilliant marketing.”

Jim Hausfeld agrees. He’s an advertising agency Creative Director. After hearing a sample of our Humor On Hold™ while judging a marketing awards show, Jim wrote, “Superbly written copy and extremely dry humor that was a perfect match for what could’ve been a dull subject. I laughed out loud at points, and when a caller starts with that reaction, it’s a great way to start a conversation.”

Imagine how a fun, enjoyable experience on hold would positively affect a caller’s mood and his or her perception of your company. Then, how might you carry that humorous approach into other marketing channels? (Ask how we can help.)

When our clients tell us they laugh out loud at our content, or that they pick up the phone and hear their callers laughing, that’s tremendously rewarding. It’s very gratifying to know that we’re encouraging that kind of joyful response on behalf of our clients.

But our Humor On Hold™ isn’t all fun and games. It’s designed to work on a marketing level, too.

“I feel [humor] is a perfect fit for our business,” said Hamann. “These productions convey pertinent information in a humorous manner, and they just click with our callers. Four to five times a week we get compliments on how creative and humorous they are.”

“The On Hold Marketing scripts BusinessVoice creates are not only funny, but also informative,” wrote Eaton. “They provide valuable information about specific aspects of my operation that some may not be aware of. In the 15+ years I’ve been in business, this is by far the best marketing [money] I have spent.”

You can listen to many quick samples of our humor, as well as entire productions on the Humor On Hold™ page of our website. 

Want more details? Email Steve Evert or call him directly at 419/724-7311.