The Client - Torrence Sound (Our client since May 2015.)

The Production

Through conversations with the client we learned that 95% of Torrence's customers are repeat customers who still aren't fully aware of the company's capabilities, and that 70% of their callers need help with a specific issue. We also knew that Torrence wanted to be perceived as technology experts.

We used the On Hold Marketing copy to position the Torrence team as specialists who solve problems and ease the related pain their callers may be feeling. And we reinforced the full breadth of Torrence's services to create awareness and encourage cross-selling opportunities.

The Writer's Thoughts

"Torrence staff members have expert knowledge of the gear they sell, applications, installation, etc., but most of their customers do not," said the writer Scott Greggory. "We wanted to say to callers - in very plain language - 'Hey, don't worry! Torrence will take care of you.' To that end, the voice is friendly and the copy is non-technical and reassuring."

About Our Client

Torrence Sound was founded in 1928. Their services have evolved over time, but these days, they specialize in providing healthcare, education and worship clients with audio, video projection, security and music system solutions. Learn more at www.TorrenceSound.com.

Production Credits

Creative Consultant: Scott Greggory
Voice Talent: Amy Scott
Recording Engineer: Chris Zaharias

 

The Client - Hospice of Michigan (Our client since January 2014.)

The Production

Like many organizations that handle life and death issues, Hospice of Michigan (HOM) must walk the narrow line between marketing its services and avoiding the perception of marketing its services. Their callers on hold are often in crisis, concerned for their own life or the life of a loved one. They want help without feeling that someone is selling them something.

The mood of the On Hold Marketing is especially important for this audience. The music complements the voices, which are serious, yet softer and comforting.

The Writer's Thoughts

"Creating this content requires a real sensitivity to what the audience is going through," said the writer Scott Greggory. "We work to communicate that the HOM team is qualified, compassionate, and always available, while trying to instill confidence and provide comfort."

About Our Client

Hospice of Michigan is the state's largest, most experienced provider of hospice care, with roots dating back to the 1970s.

HOM serves more than 1,700 patients each day, regardless of their age, diagnosis or ability to pay. The organization relies on donations to cover the expenses that insurance providers do not reimburse. Learn more at www.HOM.org.

Production Credits

Creative Consultant: Scott Greggory
Voice Talent: Amy Scott and Scott Greggory
Recording Engineer: Don Binkley

 

The Client - Grogan's Towne Chrysler (Our client since February 1996)

The Production

The copy informs callers about some of the many types of value that Grogan's Towne provides, including several convenience features, from their online car shopping, to the Kelley Blue Book tool and car loan payment calculator on their website.

That content gives callers in the market for a new or used vehicle even more reasons to buy from Grogan's Towne. Also, the friendly, casual voiceover is inviting and helps callers feel welcome.

The Writer's Thoughts

"With Grogan's Towne, we use a lighter touch, mixing in a little humor," said Creative Consultant Andrea Poteet. "Grogan's Towne provides a lot of customer benefits, and the humor helps those benefits stand out a bit more for callers on hold."

About Our Client

Grogan's Towne Chrysler Jeep Dodge Ram has served northwest Ohio and southeast Michigan for years from their location at 6100 Telegraph Road in Toledo. They sell new and pre-owned cars, provide complete automotive service, and offer their Express Lane Oil Change service.

Production Credits

Creative Consultant: Andrea Poteet
Voice Talent: Amy Scott
Recording Engineer: Don Binkley

The Client - OCP (Our client since February 1991)

OCP has been a leading interior and exterior contractor in Ohio since 1968. We create quarterly On Hold Marketing productions for the company to reinforce its value and keep callers aware of the many types of construction projects that the OCP team is working on.

The Production

As we were recording, we realized that the copy felt almost like a classic NFL Films script, with its references to "city skylines across Ohio" and "people who make buildings rise up." We believe that interpretation coincides with the look and feel of OCP's new website as well, with its strong black and white images and elements of mid-century modern style. A powerful industrial music track completes the sound.

The Writer's Thoughts

"The theme of 'defining the skyline' is a powerful visual metaphor," said writer Bob Seybold. "It was the perfect catalyst to help me to create a script to give callers a sense of OCP's experience, their abilities with the tools of the building trade, and their people who create those skylines all over Ohio." 

How We Reinforce OCP's Branding

The company recently embarked on a re-branding effort to emphasize the power and scope of its work and the outstanding resources it brings to every project. The tag line for their new marketing program is "defining the skyline," and our On Hold Marketing explains how OCP does that; literally, by referencing the many buildings they construct in major cities across the Buckeye state, and figuratively, by setting the industry standard for performance with the latest technology, the best practices and the most experienced workforce.

Production Credits

Creative Consultant: Bob Seybold
Voice Talent: Scott Greggory
Recording Engineer: Don Binkley

The Client - Mountain View Tire (Our client since August 2005.)

It's been our privilege to work with the Mitsos family, owners of Mountain View Tire and Auto Service. We provide their quarterly On Hold Marketing productions, while our sister agency, WebArt, designed and built their last two websites, and provides their ongoing Website Marketing, Email Marketing, and Online Video.

The Production

This On Hold Marketing production features two music changes and three voices, one of which is the company's Vice President Chris Mitsos. The copy reinforces a few of the benefits MVT provides, and includes many reasons to visit MountainViewTire.com, including a chance to win a free oil change via the website's Heard On Hold link.

The Client's Thoughts

"I have been working with BusinessVoice for about 10 years now," wrote Chris Mitsos. "Our relationship started with a simple OHM program and has developed into a full-blown marketing partnership."

"Prior to hiring BusinessVoice, our customers would hear 'dead air' when they were put on hold. That was not the type of 'WOW Experience' we wanted our customers to have. BusinessVoice continually delivers fresh content and relevant messages each and every quarter."

"With BusinessVoice we're constantly communicating with our customers, even when we're not talking to them. Customers want relevant information and are at ease when they know more about your company. The OHM program allows us to get more intimate with our customers on a daily basis. I can't imagine not having BusinessVoice as a marketing partner."

The Writer's Thoughts

"I want MVT's On Hold Marketing to reflect the experience that their team delivers," said writer Scott Greggory. "So, I work to make the copy tight and efficient, but at the same time warm, friendly and filled with good information that reinforces Mountain View's value to callers."

About Our Client

From their 30 locations across southern California, Mountain View Tire and Auto Service provides comprehensive automotive care, as well as tire sales and service. The team works to provide "the WOW experience" for each customer. The scores of testimonials on the MVT website are proof that they're gettin' it done.

With help from our nomination, Mountain View was named Modern Tire Dealer Magazine's 2011 Tire Dealer of the Year.

Production Credits

Creative Consultant: Scott Greggory
Voice Talent: Amy Scott, Scott Greggory and Chris Mitsos
Recording Engineer: Don Binkley

The Client - NAPA Auto Parts (Our client since January 1996.)

The Real Deal program is one of the benefits that NAPA offers its B-to-B customers. It allows auto repair shops to save money on the tools, equipment and supplies they need to serve their customers. A new set of Real Deal specials is offered every quarter, and we create a corresponding On Hold Marketing production for each.

The Style

As with NAPA's bi-monthly Sales Driver productions, we take a humorous approach with the Real Deal On Hold Marketing, too. B-to-B customers know they'll find what they need when they call NAPA, so rather than focus on everything NAPA can do for them, we work to create a fun, enjoyable on hold experience.

The Writer

Andrea Poteet conceives and writes the On Hold Marketing content for NAPA. "Andrea does great work for NAPA and her many other clients," said Director of BusinessVoice Steve Evert. "She's very funny, and incorporates humor effectively, while still informing callers about specific products and benefits."

About Our Client

NAPA maintains an amazing inventory of auto parts and accessories for both retail and wholesale customers. There are more than 6,100 NAPA stores spread across all 50 states. With that type of market penetration and decades worth of history it's no surprise that 91% of do-it-yourselfers know the NAPA Auto Parts name.

Production Credits

Creative Consultant: Andrea Poteet
Voice Talent: Amy Scott
Recording Engineer: Chris Zaharias

Learn what we can do for your NAPA store! This email address is being protected from spambots. You need JavaScript enabled to view it. or call 419/724-7311.