The Client - Wellington Implement (Our client since 2019)

About Our Client

Since 1929, Wellington Implement has grown to become one of the top businesses in north central Ohio. The family-owned company provides new and used tractors, combines, backhoes and other construction and farm equipment. Well-known brand names they carry include Case IH, Cub Cadet, Honda and others. The company has three locations.

How It Began

“Tom Stannard from Wellington Implement contacted us because he liked the On Hold Marketing samples on our website, especially the humorous demos,” said BusinessVoice Account Manager Victor Tehensky.

When developing the content for the first production, writer Andrea Poteet brought the project to a Creative meeting to get the writing staff’s input on possible directions. She liked the idea of painting a bigger picture over time - creating light-hearted stories about the town and its people with the central character always being Wellington Implement.

Our hope is that listening to the audio while on hold reminds people of the fictional towns Mayberry or Lake Wobegon.

Production Credits

Creative Consultant: Andrea Poteet
Voice Talent: Scott Greggory
Recording Engineer: Don Binkley

The Client - Michigan Head & Spine Institute (Our client since 2001)

Amazing Stories

From their nine locations, the team at Michigan Head & Spine Institute authors inspiring stories every day. Their experts specialize in neurology, neurosurgery, neuropsychology and physiatry, a discipline that employs non-operative measures to improve patients' lives by improving function.

The Writer’s Perspective

Senior Creative Consultant Bob Seybold has been writing MHSI’s On Hold Marketing content for nearly two decades. He says that telling patient stories is an important part of spreading their message.

“Michigan Head & Spine Institute devotes considerable resources to producing videos for their website and social media channels,” said Bob. “We saw an opportunity to expand the audience for those videos by re-purposing several segments in their On Hold Marketing. So, callers are hearing the actual doctors who perform these incredible surgeries, along with real patients recounting their treatment and recovery. These are stories of lives being saved, and they’re very powerful.”

Production Credits

Creative Consultant: Bob Seybold
Voice Talent: Catherine Smith
Recording Engineer: Don Binkley

The Client - Holiday Inn French Quarter (Our client since 1996) 

Our Client's Story

Since 1967, the Holiday Inn French Quarter in Perrysburg, Ohio was a favorite spot of local and out-of-town guests. Sadly, the hotel closed March 31, 2019.

The French Quarter’s 52-year run ended “due to changes in the marketplace and with the Holiday Inn brand,” according to a report from 13ABC.

For nearly half of the hotel’s life, we provided its On Hold Marketing, informing callers about the Holidome recreation area, the annual New Year’s Eve party, the prime rib and seafood buffets in J. Patrick’s Pub, and the many amenities. As a tribute to our long-time client, we’ve named their last production our On Hold Marketing of the Month.

“Many, many thanks,” wrote Brenda Fey, the French Quarter’s General Manager. “You’ve been such a good partner.”

In the same 13ABC report, Ms. Fey expressed her appreciation to past guests. “We have enjoyed being part of your family traditions and the countless happy memories created here through multiple generations. We’re sincerely grateful for all the personal and business friendships we’ve enjoyed over these last 50 years. The loyalty of our guests and staff is amazing and makes it hard to say goodbye.”

Production Credits

Creative Consultant: Andrea Poteet
Voice Talent: Amy Scott
Recording Engineer: Chris Zaharias

The Client - Sofos Foods (Our client since 1996)

About This Production

While conducting research for the new Sofo Foods On Hold Marketing update, Creative Consultant Bob Seybold found a video promoting "Signature Showcase," the company's annual Spring trade show. Bob downloaded the video, then re-edited it in order to feature the testimonials from show attendees in the On Hold Marketing.

"I love working with Sofo’s because they trust us to innovate and find new ways to bring their marketing message to callers," said Bob. "Re-shaping content from one channel to reach another audience is a great way to get more value from your marketing and reinforce a common message."

"Bob is the type of creative who comes up with very solid approaches to creating content," said Chief Creative Officer Scott Greggory. "Then, he goes the extra mile to execute his ideas. And since he's also a voice talent with production skills, he can usually do the bulk of the work himself. He's a tremendous asset to our team and his clients!" 

Our Client

Now in its third generation of family ownership, Sofo Foods has been Toledo's premier Italian foods specialty store for more than half a century. Sofo's is a wholessaler, retailer and importer of a great variety of meats, cheeses, pastas, baked goods, olive oils, wines and more. They also ship non-perishable foods around the country.

Production Credits

Creative Consultant: Bob Seybold
Voice Talent: Bob Seybold
Recording Engineer: Chris Zaharias

The Client - Farmers and Merchants State Bank (Our client since 2000)

About Our Client

Talk about a long history! F&M Bank was founded in 1897, and they’ve been headquartered in Archbold, Ohio since they first opened. Today, F&M works with the people of northwest Ohio and eastern Indiana through their 30 locations.

Because of the rich agricultural heritage of the area they serve, F&M Bank has always worked in support of farmers. Providing a wide array of personal banking services and helping commercial customers has also been a key to the bank’s growth and success.

Our Relationship

As of February 2019, BusinessVoice has been providing On Hold Marketing to F&M Bank for nearly decades. We’ve also created and distributed their monthly email marketing content for many years.

The Client’s Thoughts

Marty Filogamo is F&M Bank’s Senior Vice President and Marketing Manager. “The On Hold Marketing that BusinessVoice provides allows us to create a consistent message across all of our locations,” he said. “After 19 years, they understand our business and know what’s needed in our messages, especially regarding compliance.”

Production Credits

Creative Consultant: Andrea Poteet
Voice Talent: Amy Scott & Scott Greggory
Recording Engineer: Chris Zaharias

The Client - Blanchard Valley Medical Associates (Our client since 2004)

What We Did

We’ve been providing healthy information to BVMA’s callers for years, but this production features a twist: a sounder. It’s the quick electronic bells you hear right away and several more times throughout the audio.

That two-tone sounder is designed to draw audience attention to the quick messages about Blanchard Valley: content on BVMA’s hours, prescriptions, the types of information they provide on their website, even an invitation to take an online survey.

The sounder also differentiates what callers are about to hear as unique from the health tips we deliver throughout the rest of the On Hold Marketing.

And since the BVMA-specific messages are quicker than the rest of the content, the sounder serves as an alert to “listen now” so callers don’t miss the important details. It's a good tool to use when you'd like to emphasize certain types of messaging.

The Writers’ Thoughts

“Blanchard Valley Medical Associates has always been open to new approaches,” said Senior Creative Consultant Bob Seybold. “This production is another example of their willingness to partner with us provide innovative On Hold Marketing for their callers.”

Bob said that “using elements like a branded sounder or an audio logo can make On Hold Marketing even more effective for companies that want to achieve specific marketing goals.”

About Our Client

Founded in 1974, Blanchard Valley Medical Associates is a full-service, multi-specialty medical facility with 17 physicians representing seven specialties.

Production Credits

Creative Consultant: Bob Seybold
Voice Talent: Amy Jeffries
Recording Engineer: Chris Zaharias