The Client - Maman Corp. (Our client since 2015)

What They Do

Maman Corp. is an award-winning, woman-owned, full-service construction management team and general contractor in Palatine, Illinois.

The Writers’ Thoughts

Andrea Poteet: “Maman Corp. was looking for funny On Hold Marketing that highlighted very specific aspects of their business. In fact, they sought us out because of our Humor On Hold™. I’m so happy that they’re thrilled with what we did for them.”

Scott Greggory: “During our first creative discovery session with Maman’s head of marketing Megan Tinsley, we learned that she wanted to promote their female ownership and the fact that the pronunciation of their company name can throw people off a bit. Andrea and I worked together to present those and other topics in a fun way without diminishing the importance of either. It's exhilarating to be able to develop humorous content that addresses a client's serious needs."

The Client’s Comments

Megan was very excited when she heard this first On Hold Marketing production that we created for her team. “We love how the women-owned [aspect of our company] was mentioned without being too specific. It was done perfectly!” wrote Megan. And “the [phrase] ‘Get Mamanized’ - WE LOVE IT!”

The Production

Instead of music, we used a bed of construction-related sound effects under and between the messages. They almost give the feeling that we recorded the voiceover at an actual Maman Corp. job site. “We love the background sounds,” wrote Megan. “We feel like that is as much a part of our business as the words we are using! Thank you so much! Great job!”

Production Credits

Creative Consultants: Andrea Poteet and Scott Greggory
Voice Talent: Scott Greggory, Bob Seybold, Amy Scott, Steve Lovvorn and Marv Allen
Recording Engineer: Don Binkley

The Client - MadAveGroup


The Goals

Our first goal with most Humor On Hold™ applications is to capture attention and encourage callers to listen actively. We want to create an unexpected and enjoyable experience that draws callers into the message. In this case, each message is about one of the many services that MadAveGroup provides.

We also want to deliver content that callers will remember fondly and, ideally, talk about with their friends. And since this On Hold Marketing was for our own company, we want it to serve as an example of the type of work we can create for other companies.

The Production

This effort included eight voices, a couple of short music tracks, and several sound effects. Twice in this On Hold Marketing production we took the unique approach of cross-fading those effects to transition from one message to the next.

The Writer's Thoughts

“This production features a few of my favorite elements,” said the writer Scott Greggory. “The two-person conversation is a great vehicle for conveying information in a fun way. The characters can also make it easier for the audience to engage with what’s being said.”

Greggory also enjoys transporting listeners with sound effects. “They can quickly take callers to the time or place you want them to be in. And they can be a great source of humor.”

Production Credits

Creative Consultant: Scott Greggory
Voice Talent: Scott Greggory, Ed Hunter, Bob Seybold, Andrea Poteet, Courtney Buczkowski, Susan Harris, Michael Deffely and Amy Scott
Recording Engineers: Don Binkley and Chris Zaharias

The Client - Marc’s (Our client since 2006)

About Our Client

Marc’s began as a single drug store in 1979 and has grown to include more than 60 locations. The chain serves thousands of customers throughout Columbus and Northeast Ohio every day. Marc’s is known for lower prices, as well as its Closeouts Department with an ever-changing inventory.

The Production

We provide monthly On Hold Marketing updates to Marc’s. The copy focuses on specific departments and current specials, and reminds callers of how Marc’s can make their lives a little better whether it’s in the middle of summertime fun, the month of Christmas, and throughout the rest of the year.

The Writing Process

After receiving basic information from Marc’s Marketing Director, we write the content. Because of the monthly update schedule and other factors, we need to turn the copy quickly. We also provide Marc’s with Point-Of-Purchase Marketing. That content includes several messages that have a limited run time within the calendar month. It’s an example of how we design programs to meet our clients’ specific needs.

Production Credits

Program Manager: Valerie Likens
Creative Consultant: Cody McCloskey
Voice Talent: Amy Jeffries and Andy Mattson
Recording Engineer: Don Binkley

 

The Client - Elderwood Health Plan (Our client since 2015)


The Production

The content we created provides callers with information on the many advantages of the Elderwood Health Plan and how it benefits both older adults and their caregivers. The copy is brought to life by two of our skilled voice talents, Marv and Catherine.

We like the easy, comforting feel of this production. The relaxing music and Marv's warm, textured voice are sure to soothe callers who may be anxious about their healthcare.

The Writer's Thoughts

"Elderwood is a great client to work with because they're ahead of the curve in their industry in many ways," said Creative Consultant Andrea Poteet. "They're always rolling out exciting new programs, and this health plan is another example."

About Our Client

The Elderwood Health Plan is a managed long-term care plan that's backed by Elderwood Administrative Services in western New York. We also provide On Hold Marketing to Elderwood Senior Care

Production Credits

Creative Consultant: Andrea Poteet
Voice Talent: Marv Allen and Catherine Smith
Recording Engineer: Don Binkley

The Client - Johnson County Library (Our client since May 2011)

The Writer’s Thoughts

“Even in the age of Google, the public library still serves as a convenient source of information for callers who have questions,” wrote Bob Seybold. “Johnson County Library uses our On Hold Marketing to promote their programs, events, and services and provide some fun trivia to help callers pass the time while their questions are being researched.”

The Program

The Johnson County Library On Hold Marketing program serves all thirteen library locations in Johnson County, Kansas. It includes three content updates per year. Those changes align with the client’s seasonal schedule of events. The copy reinforces the Library’s value to the community, encouraging callers to take advantage of all the library has to offer.

About Our Client

Johnson County Library began in the 1950s. Before they had money for a dedicated building, community members ran volunteer libraries out of their basements, schoolhouses, a barber shop, and other spots around the area. Eventually, the county’s first official library opened in Merriam, Kansas.

Today, the Johnson County Library system serves more than two million people in Northeast Kansas. And that local appreciation for the library continues to this day. About 900 volunteers donate more than 50,000 hours of their time each year to help the library and its patrons.

Production Credits

Creative Consultant: Bob Seybold
Voice Talent: Jeanette Dillon
Recording Engineer: Don Binkley

The Client - International Translating Company (Our client since July 2015)

Why Did ITC Choose Us?

The team at ITC wants to position their company as unique within its industry. So, it’s equally important to them to present their callers on hold with a unique experience. 

BusinessVoice Director Steve Evert: “When I first spoke with Daniel Doxey at ITC he said that he contacted us because what he saw on our website ‘was different than anything he saw on any other sites.’”

Once he heard our Humor On Hold™ samples, Daniel knew an important key to reaching his goal would be a funny approach. "We need you to help us establish who we are," he wrote. "Humor will help show that we are confident as an organization."

The Writer’s Thoughts

Cody McCloskey was the lead writer for this project. "I absolutely love it when a client asks me to incorporate humor into their On Hold Marketing content," said Cody. "It shows that they're not afraid to try something different to separate themselves from competitors."

"When I'm looking for inspiration for humor, I start with the client and their needs. What is it about them and what they do that has the potential to be funny? How can I make the humor unique to them? How can I serve their marketing goals in an unusual or funny way? Sometimes I'll go in the opposite direction and think of a funny situation, and then find a way to tie that in with the client."

The Client

"I just wanted to thank you for our first set of recordings for our On Hold Marketing and IVR. Everyone was impressed with the work, and we appreciate how smoothly you all made things go. Thanks." - Daniel Doxey

Founded in 1969, International Translating Company is now the oldest company of its kind in the United States. From their offices in Ogden and Salt Lake City, Utah, they provide clients with translation, interpretation and transcription services, as well as voiceover, subtitling and language training. Learn more at www.InternationalTranslating.com.

Production Credits

Creative Consultant: Cody McCloskey
Voice Talent: Scott Greggory
Recording Engineer: Don Binkley