The Client - Marc’s (Our client since 2006)

About Our Client

Marc’s began as a single drug store in 1979 and has grown to include more than 60 locations. The chain serves thousands of customers throughout Columbus and Northeast Ohio every day. Marc’s is known for lower prices, as well as its Closeouts Department with an ever-changing inventory.

The Production

We provide monthly On Hold Marketing updates to Marc’s. The copy focuses on specific departments and current specials, and reminds callers of how Marc’s can make their lives a little better whether it’s in the middle of summertime fun, the month of Christmas, and throughout the rest of the year.

The Writing Process

After receiving basic information from Marc’s Marketing Director, we write the content. Because of the monthly update schedule and other factors, we need to turn the copy quickly. We also provide Marc’s with Point-Of-Purchase Marketing. That content includes several messages that have a limited run time within the calendar month. It’s an example of how we design programs to meet our clients’ specific needs.

Production Credits

Program Manager: Valerie Likens
Creative Consultant: Cody McCloskey
Voice Talent: Amy Jeffries and Andy Mattson
Recording Engineer: Don Binkley

 

The Client - Elderwood Health Plan (Our client since 2015)


The Production

The content we created provides callers with information on the many advantages of the Elderwood Health Plan and how it benefits both older adults and their caregivers. The copy is brought to life by two of our skilled voice talents, Marv and Catherine.

We like the easy, comforting feel of this production. The relaxing music and Marv's warm, textured voice are sure to soothe callers who may be anxious about their healthcare.

The Writer's Thoughts

"Elderwood is a great client to work with because they're ahead of the curve in their industry in many ways," said Creative Consultant Andrea Poteet. "They're always rolling out exciting new programs, and this health plan is another example."

About Our Client

The Elderwood Health Plan is a managed long-term care plan that's backed by Elderwood Administrative Services in western New York. We also provide On Hold Marketing to Elderwood Senior Care

Production Credits

Creative Consultant: Andrea Poteet
Voice Talent: Marv Allen and Catherine Smith
Recording Engineer: Don Binkley

The Client - Johnson County Library (Our client since May 2011)

The Writer’s Thoughts

“Even in the age of Google, the public library still serves as a convenient source of information for callers who have questions,” wrote Bob Seybold. “Johnson County Library uses our On Hold Marketing to promote their programs, events, and services and provide some fun trivia to help callers pass the time while their questions are being researched.”

The Program

The Johnson County Library On Hold Marketing program serves all thirteen library locations in Johnson County, Kansas. It includes three content updates per year. Those changes align with the client’s seasonal schedule of events. The copy reinforces the Library’s value to the community, encouraging callers to take advantage of all the library has to offer.

About Our Client

Johnson County Library began in the 1950s. Before they had money for a dedicated building, community members ran volunteer libraries out of their basements, schoolhouses, a barber shop, and other spots around the area. Eventually, the county’s first official library opened in Merriam, Kansas.

Today, the Johnson County Library system serves more than two million people in Northeast Kansas. And that local appreciation for the library continues to this day. About 900 volunteers donate more than 50,000 hours of their time each year to help the library and its patrons.

Production Credits

Creative Consultant: Bob Seybold
Voice Talent: Jeanette Dillon
Recording Engineer: Don Binkley

The Client - International Translating Company (Our client since July 2015)

Why Did ITC Choose Us?

The team at ITC wants to position their company as unique within its industry. So, it’s equally important to them to present their callers on hold with a unique experience. 

BusinessVoice Director Steve Evert: “When I first spoke with Daniel Doxey at ITC he said that he contacted us because what he saw on our website ‘was different than anything he saw on any other sites.’”

Once he heard our Humor On Hold™ samples, Daniel knew an important key to reaching his goal would be a funny approach. "We need you to help us establish who we are," he wrote. "Humor will help show that we are confident as an organization."

The Writer’s Thoughts

Cody McCloskey was the lead writer for this project. "I absolutely love it when a client asks me to incorporate humor into their On Hold Marketing content," said Cody. "It shows that they're not afraid to try something different to separate themselves from competitors."

"When I'm looking for inspiration for humor, I start with the client and their needs. What is it about them and what they do that has the potential to be funny? How can I make the humor unique to them? How can I serve their marketing goals in an unusual or funny way? Sometimes I'll go in the opposite direction and think of a funny situation, and then find a way to tie that in with the client."

The Client

"I just wanted to thank you for our first set of recordings for our On Hold Marketing and IVR. Everyone was impressed with the work, and we appreciate how smoothly you all made things go. Thanks." - Daniel Doxey

Founded in 1969, International Translating Company is now the oldest company of its kind in the United States. From their offices in Ogden and Salt Lake City, Utah, they provide clients with translation, interpretation and transcription services, as well as voiceover, subtitling and language training. Learn more at www.InternationalTranslating.com.

Production Credits

Creative Consultant: Cody McCloskey
Voice Talent: Scott Greggory
Recording Engineer: Don Binkley

The Client - Binkelman (Our client since April 1996)

The Style

This humorous On Hold Marketing production is a combination of interviews, a commercial for an odd carnival, and an over-the-top audible press release. Unlike traditional OHM, it contains wall-to-wall voiceover, no music breaks.

Binkelman and its callers are long-time fans of our Humor On Hold™. The company's Eric Smith paid us the ultimate compliment when he told us that "we get people who ask us to put them back on hold."

The Writer's Thoughts

"I've been inspired lately by the work of Stan Freberg," said the writer Scott Greggory. "I've been looking back on his TV commercials from the 1960s, so I was really hearing his voice while writing the interview segments. His creative was groundbreaking, and it still stands out as unique even today."

"We appreciate the freedom that Binkelman allows us," said Greggory. "They understand that they can use our humor to entertain their customers in this space. They're turning the negative of holding into a positive experience that callers will remember."

The Production

We used six voices, two music tracks and several pre-recorded sound effects in this On Hold Marketing production. We also used Foley techniques - creating our own sound effects to meet the specific needs of the piece. (Listen for the subtle sounds of the silverware on the plate and the chair dragging along the floor.

The Client

Binkelman Corporation was founded in 1946. The company distributes off-the-shelf and custom fabricated parts to customers in many industries. They also provide training and services that reduce downtime and optimize the service life of the parts they provide. Learn more at www.Binkelman.com.

Production Credits

Creative Consultant: Scott Greggory
Voice Talent: Scott Greggory, Ed Hunter, Steve Lovvorn, Susan Harris, Amy Scott and Bob Seybold
Recording Engineer: Chris Zaharias

 

The Client - Holiday Inn Express of Perrysburg (Our client since March 2003.)

The Production

We create a four-minute On Hold Marketing production each quarter for Holiday Inn Express of Perrysburg. The goal: encourage potential guests to make reservations by communicating the hotel's value, convenient location, and quick access to area attractions. We also want to remind area businesspeople to take advantage of the meeting facilities.

The Writer's Thoughts

"The client's core selling points are pretty consistent: their free breakfast buffet, fresh coffee, and on-site meeting rooms," said Creative Consultant Andrea Poteet. "I work to present those benefits in unique and engaging ways each time we update the copy."

About Our Client

Holiday Inn Express of Perrysburg is located just a few minutes south of Toledo at 1-75 and Route 20. It's within easy driving distance of historic Perrysburg neighborhoods and the city's quaint downtown, as well as Fort Meigs, the Toledo Zoo, Toledo Museum of Art, and Fifth Third Field, home of the Toledo Mud Hens Triple A baseball team.

Production Credits

Creative Consultant: Andrea Poteet
Voice Talent: Amy Scott
Recording Engineer: Don Binkley