The Client - Quality Inn and Suites of Monroe (Our client since 1993)


What They Do

Quality Inn and Suites of Monroe is a full-service hotel located in southeastern Michigan. The facility offers 127 guest rooms, as well as meeting rooms, ballrooms, and a long list of popular amenities.

Why On Hold Marketing?

These days, most people can book a hotel room online; they don't have to call the hotel. But there are still plenty of people who need to talk with someone at a hotel they're considering, 1) to ask questions that are not addressed on a website, 2) to make arrangements for a large event at the hotel, 3) to get a feel for what the service will be like, or 4) because using a website or app isn't possible or practical at the moment.

Quality Inn and Suites recognizes the opportunity they have to turn hold time into an enjoyable caller experience. And since providing fun, memorable experiences is one of the goals of hospitality companies, they allow us to take full advantage of that opportunity.

The Writer’s Thoughts

“Quality Inn and Suites wants content that appeals to people who are looking for the human connection that a phone call provides,” said Bob Seybold, the Creative Consultant who writes this On Hold Marketing copy.

“Even when callers are on hold, they can quickly hear that this content is unique and custom, not some standard messaging that sounds like every other hotel they may have called.”

“The people at Quality Inn are always up for something different,” said Seybold. “I love finding new ways to help their On Hold Marketing stand out and be a memorable experience for their callers.”

Production Credits

Creative Consultant: Bob Seybold
Voice Talent: Amy Scott, Scott Greggory, Bob Seybold and Nikki Kellers
Recording Engineer: Chris Zaharias

The Client - Mountain View Tire and Auto Service (Our client since 2005)


What They Do

Founded in 1987, Mountain View Tire and Auto Service provides tires and automotive service to drivers throughout Southern California. The 30-store chain is owned and operated by two generations of the Mitsos family.

Mountain View’s commitment to delivering “the WOW experience” at every touchpoint has earned the company legions of loyal customers and scores of enthusiastic testimonials.

Stories On Hold

In addition to BusinessVoice providing Mountain View’s On Hold Marketing, our parent agency - MadAveGroup - takes care of all of their other marketing, including their website. The Good News section of the site features many examples of - you guessed it - good news: stories about the nice choices people make; stories about accomplishments, anniversaries, how Mountain View supports the community, and more.

By turning a few of those stories into On Hold Marketing content, we gave callers more reasons to like Mountain View, and reinforced WHY they should choose Mountain View for tires and service.

The Writer’s Thoughts

“More and more, we’re focusing on answering the question ‘why’ rather than ‘what,’” said writer Scott Greggory. “Callers know that Mountain View sells tires, and the Goodyear tire they sell is the same Goodyear tire that the competitor down the road sells. So, we use the On Hold Marketing content to prove to people that they’re better off buying from Mountain View.”

Production Credits

Creative Consultant: Scott Greggory
Voice Talent: Amy Scott and Scott Greggory
Recording Engineer: Don Binkley

The Client - Florida Fine Cars (Our client since 2016)

About Our Client

Florida Fine Cars sells previously owned luxury vehicles from three locations: Miami, West Palm Beach and Hollywood, Florida. The company stresses its fair, respectful and efficient service, and can boast a 90% customer retention rate. 

Even though FFC has grown considerably since opening in 1993, the company's leaders work to maintain the small company culture and friendly, informal customer relationships they enjoyed during their earliest days. That commitment is reflected in their desire to use humorous On Hold Marketing.

The Production

This On Hold Marketing features several voices and a joyful music track. The humorous copy pokes fun at a few of the less-desirable aspects of car shopping, such as hidden charges and misleading ads.  

Production Credits

Creative Consultant: Andrea Poteet
Voice Talent: Scott Greggory, Don Binkley, Cody McCloskey, Andy Mattson and Amy Scott
Recording Engineer: Chris Zaharias

The Client - Solair (Our client since 2012)

About Our Client

Solair creates shade solutions for homeowners, including retractable awnings, powers screens and vertical drop curtains. They sell their products through a network of retail distributors.

The company’s stylish website, Solair.com, features an awning visualizer that lets you see how the Solair awning of your choice will look on your house.

The Writer’s Thoughts

“Writing On Hold Marketing content for Solair is a different challenge because the target audience isn't the homeowners who will be using the products,” said Creative Consultant Bob Seybold. “The callers are distributors who carry Solair products, so we create content that promotes the reasons homeowners love Solair products.”

Seybold added that “time is money for these callers. We deliver information about practical and lifestyle benefits that makes it easier for them sell more Solair products.”

The Production

Each message in this production averages just over 14 seconds long. In fact, for most of our clients, we write concise copy. There are a few good reasons for that. This email address is being protected from spambots. You need JavaScript enabled to view it..

Production Credits

Creative Consultant: Bob Seybold
Voice Talent: Amy Scott and Scott Greggory
Recording Engineer: Don Binkley

The Client - Eaton Family Credit Union (Our client since 2003)

What They Do

With three offices in northeast Ohio, plus one each in Lincoln, Illinois and Searcy, Arkansas, Eaton Family Credit Union serves the financial needs of several groups, from employees of the Eaton Corporation and a few other companies to certain city and school district workers and select corporate partners. 

Eaton FCU was founded in 1937. Today, the non-profit organization provides savings and investment vehicles, as well as lending options to its 13,000 members. 

How This Work Is Different

Traditionally, banks and other financial institutions have presented themselves very conservatively. But it's important to remember that, no matter what a company does, people are its audience; real people with real emotions, fears, desires and needs. Even when they're calling a bank or credit union, people respond to good information delivered in a fun and/or interesting way.

This On Hold Marketing production combines energetic voiceovers and several music tracks with quick sound effects that lighten the mood and present Eaton's services in that fun way. It suggests very strongly to callers that their experience with Eaton will be friendly and enjoyable. 

The Writer’s Thoughts

“The Eaton Family Credit Union brand identity is about personal service, convenience and the best value,” said Bob Seybold, the Creative Consultant who wrote the copy. “Our strategy is to provide real-life examples of how members can take advantage of all of Eaton’s services, whether it’s a mortgage, an auto loan, a home equity loan or a credit card, and their conveniences, such as web bill pay or mobile check deposit. The music and sound effects cue the caller's attention and complement the script.”

The Client's Thoughts

"We have been a client of BusinessVoice for many years, and we always look forward to hearing each quarterly production," wrote Eaton CEO Mike Losneck. "This one really makes our message pop with sound effects and background music that make it memorable."

Production Credits

Creative Consultant: Bob Seybold
Voice Talent: Scott Greggory and Amy Scott 
Recording Engineer: Don Binkley

 

The Client - Arrowwood Lodge (Our client since 2016)


What They Do

Arrowwood Lodge is a vacation destination in Baxter, Minnesota. The property includes an indoor water park, Baxter’s Bar and Grill, meeting facilities, and guest rooms that are so large they’re known as “cabins.”

An Interesting Story

Carolyn Bare is Arrowwood’s General Manager. When searching for an On Hold Marketing provider, she initially contacted another company that provided her with a custom OHM demo.

“Our [previous] on hold messaging was very ordinary; not at all what we wanted," Carolyn wrote. "We wanted something that would help guests remember us.”

After listening to the other company’s demo, Carolyn felt there was an opportunity to do more.

When the demo provider realized Carolyn was looking for something truly original, they suggested that she contact BusinessVoice.

Within a week, Arrowwood Lodge was our client and we began work on their first production.

The Production

We imagined Arrowwood’s callers listening in as someone flipped through the channels of a television. What callers hear are references to Arrowwood Lodge within quick snippets of various TV shows: newscasts, a cooking program, a game show, reality show, soap opera and others. 

This Humor on Hold™ includes 14 voices, an array of sound effects, several music tracks, and the input of three writers.

The Client’s Comments

“This production absolutely fulfilled what we were looking for. We asked for something original, and you went above and beyond," wrote Carolyn.

“It was something that we had not heard before. We gave you free reign to do something unusual and fun, and you hit the nail on the head! The team that we have is great to work with and very attentive.”

Update (May 2017): Judges’ Comments

The judges at the 2017 MARCE Awards provided many nice comments on this production.

“Solid creative work. Good use of talent and production.”

“Great choice of a non-standard format to change up the On Hold experience! Excellent play on multiple different styles throughout the production!”

“Solid production, creativity and copy. I would feel entertained [with this] while on hold.”

Production Credits

Creative Consultants: Andrea Poteet, Cody McCloskey and Scott Greggory
Main Voice Talent: Scott Greggory, Bob Seybold, Amy Scott, Ed Hunter and Steve Lovvorn
Recording Engineer: Chris Zaharias