Q: What's five years old, is 32 hours long, and started with the swine flu?
A: The BusinessVoice News Network (BVNN).
The BVNN is a unique service that delivers interesting news and information each weekday to callers on hold in several states. The stories are interspersed with your existing On Hold Marketing content.
And today - March 5, 2015 - is the BVNN's fifth anniversary.
Since that first on hold report, writer / producer Bob Seybold has researched and recorded 3,861 stories for the 1,287 editions of the BVNN. That adds up to 32 hours of audio. And yes, that first edition included a story on disposing of unused swine flu vaccine.
If each of the 212,000 words written for BusinessVoice News Network stories was printed in 12 point Times font and laid end to end, they would stretch for 1.2 miles.
That's probably not the most valuable insight you'll receive today, but don't let it fool you: the BusinessVoice News Network is a great source of interesting content for callers on hold. And because it's delivered via a digital, no-touch system, you or your team won't have to lift a finger to make sure it's updated each weekday.
- What do sheep have to do with making America’s favorite sport safer?
- The sweet spot for good fitness may not be as sweaty as we thought.
- If you don’t have a taste for big credit card bills, you should avoid shopping while hungry.
- Could those midnight meals be messing with your mind?
We enjoyed one moment at the 2015 ADDY Awards more than any other: when the entire audience laughed for nearly four minutes straight.
They were listening to an On Hold Marketing production we created for Binkelman Corporation called "Stream of Consciousness." (Hear it in the video on the right.)
The entry received a Bronze ADDY Award, but the audience's response to it was pure gold.
Scott Greggory wrote the copy and served as the voice talent. "We look at On Hold Marketing as an opportunity - certainly to inform and persuade, but also to entertain; to leave people with a good feeling about a client's brand; to provide callers with a better experience," said Greggory.
"Because we never know how actual callers react, it's very rewarding to hear hundreds of people laughing at our content on cue."
ADDY host Michael Seay said that, after the show, several people made a point to mention to him how much they enjoyed the Binkelman entry. "It's huge when people go out of their way to remember and talk about marketing content," said Seay, Director of the Mad Ave Group's SensoryMax division. "It shows that they connected with it and thought it was unique."
Valentine's Day is a pretty big deal for a lot of people!
How big? The National Retail Federation projects that the average person celebrating the holiday in 2015 will spend $142.31 on gifts. All told, Americans will pour out $18.9 billion worth of love on their Valentines this year.
Now, you can help your callers celebrate this day of romance, along with several other holidays.
Each year, we create non-branded On Hold Marketing content for April Fool's Day, the 4th of July, Halloween, and yes, Valentine's Day. We can download these fun messages to your OHM system so they're interspersed with your existing On Hold Marketing content.
The special holiday content typically runs two weeks prior to each holiday, but we'll be happy to shorten or extend the run if you'd like.
Talk with your BusinessVoice Account Manager about this very affordable option.
Each year, we create three non-branded On Hold Marketing productions that you can use during the holiday season, no matter which type of business you're in.
The productions are ideal for these situations:
You have an existing On Hold Marketing program with us or another provider, but you'd rather not use one of your scheduled updates for a short-term application such as the holiday season.
You already have a VoIP telephone system or On Hold Marketing equipment, but you don't currently have an OHM provider to produce content.
For a small fee, you get your choice of two non-branded holiday productions: the Christmas / New Year package or the Holidays Around the World / New Year package.
The Christmas production focuses on how the holiday is celebrated here in the United States. It's filled with the types of warm thoughts and memories that make this time of year so special.
The Holidays Around the World production takes callers across the globe to let them experience the differences – and, more often, the similarities – in how other nations and cultures celebrate.
The New Year production helps your callers rejoice in the excitement of another fresh start and the coming year.
To receive your choice of this year's non-branded holiday productions, talk with your BusinessVoice Account Manager or Creative Consultant.
What Our Awards Mean to You
One of our goals is to create a more enjoyable experience for your callers on hold. And one of the ways we do that is by employing humor.
Typically, we only enter humorous On Hold Marketing productions in award competitions. The fact that we've won more awards - by far - than any other company in our industry speaks to our ability to entertain while informing.
When callers are drawn in by the humor, they're more likely to listen closely the entire time they're on hold. They're more likely to stay on hold longer without getting frustrated. They're more likely to retain what they hear.
And they're more likely to have good feelings about your company.
Each time we win an award for creative and marketing excellence, we hope to reinforce that BusinessVoice is the better choice for your company and your callers.
The MarCom Awards
In November of 2014, we won a Gold MarCom Award for the On Hold Marketing we created for Applewood Plumbing in Denver, Colorado. And we received an Honorable Mention for our work on behalf of Binkelman Corporation in Toledo, Ohio. (Listen to these humorous productions in the videos above.)
We also earned a Gold MarCom Award for the new BusinessVoice website, which launched in the summer of 2014. The site was created by WebArt, our sister agency.
The MARCE Awards
Each year, On Hold Marketing providers from around the globe gather for the On Hold Messaging Association's conference. (It's actually more fun than it may seem.)
And each year at the conference, OHMA presents the MARCE Awards to the industry's best examples of On Hold Marketing. MARCE stands for Marketing and Creative Excellence.
In 2013, our work earned the top honor - the Gold MARCE Award - which means that BusinessVoice created the best On Hold Marketing production in the world that year.
What the Judges Said
MARCE judge Kurt Kleidon is a director of PR and online marketing at Kleidon & Associates. He wrote that our On Hold Marketing "actually made me laugh," and that the content was "funny and well written."
Judge Ricky Roo, a broadcast production professional, mentioned the "Nice delivery of the humor!" and noted that the funny approach "would keep an on-hold caller waiting to hear what comes next."
A third judge, Andy West, Creative Services Director at Sports Radio 92-9 / The Game in Atlanta, called our work "Terrific!"
By the way, BusinessVoice has also won more MARCE Awards than any other On Hold Marketing provider. Take a listen to 2013's big winner in the video above. And to learn how we can help you meet your company's marketing goals, drop us an email or call +1 800.473.9005.