Winning is contagious. Kinda' like the flu, without the excess mucus.
So, when our Humor On Hold™ won three MarCom Creative Awards in October of 2015, it inspired us to do even more great work.
"Being recognized by our peers and award competitions is motivating, absolutely," said our Chief Creative Officer Scott Greggory. "It's exciting to know that our work is standing out in a huge crowd of great creative work.
"If our On Hold Marketing can catch the attention of a busy panel of award show judges, we have a great chance of making positive impressions on our clients' callers."
And yes, that extra motivation has kicked in every time our work was been honored – more than 100 times now.
Here's a look at this year's winners:
What rhymes with BusinessVoice?
The On Hold Messaging Association's MARCE Awards began presenting Judge's Choice awards in 2009. Since then, nine Judge's Choice trophies have been awarded, and BusinessVoice has earned five of them! That includes the only Judge's Choice award given at the 2015 ceremony in New Orleans.
Our winning entry was an On Hold Marketing production we created for MyOpenHouse.com. It included four scenarios, five music beds, several sound effects, and more than a dozen voices. (Listen to the production in the video on the right.)
Long-time BusinessVoice Creative Consultant Bob Seybold conceived and wrote the winning entry, served as one of the announcers, selected the music, cast the voice talent, and even assisted with production.
The Judges' Thoughts
The production received very high scores from two of the three judges: 99 and a perfect 100. They also shared a few comments:
- "This was creative and [made] good use of the voices. It gets the point across for the caller..."
- "Good mixing on this one. The goals [that were] stated were met."
The MARCE Awards is an annual competition that recognizes marketing and creative excellence within the On Hold Messaging industry. BusinessVoice is the nation's most-awarded On Hold Marketing agency, having won 100 local, regional and national awards for On Hold Marketing.
Our unique approach to On Hold Marketing was honored by the judges at The 2015 Communicator Awards.
We entered two humorous productions that we created for Binkelman Corporation, and each won a (Silver) Award of Distinction. (Listen to the winning work in the videos above.)
"Despite the fact that the word 'Distinction' includes the sound 'stink' right in the middle, we're pretty happy about this," said Scott Greggory, writer of the award-winning productions.
"Our use of humor in On Hold Marketing has been consistently recognized by clients, callers and award shows since 1995, but we still get a jolt when our work is celebrated," said Greggory. "It's great to know that people enjoy it, and that it stands out."
The Communicator Awards is "an international awards program that recognizes big ideas in marketing and communications." With more than 6,000 entries, it's one of the largest competitions of its kind.
The Academy of Interactive & Visual Arts sanctions and judges The Communicator Awards. AIVA consists of top-tier professionals from acclaimed media, communications, advertising, creative and marketing firms.
Great phone skills and etiquette are essential to building successful long-term customer relationships. That's why we've renewed our commitment to helping our clients develop those abilities.
An Exciting New Program
BusinessVoice has partnered with Steve Ferrante, producer of the Pinnacle Performance Training program, to provide on-site telephone skills and etiquette training seminars across the country.
Ferrante's program helps frontline phone staff and salespeople maximize their effectiveness on the telephone. That can lead to better customer relationships, more sales, and increased revenue.
For more than 25 years, Ferrante has combined his passion for sales and training. His nationally acclaimed Pinnacle Performance Sales / Customer Service / Leadership Training program has helped companies in many industries improve their sales, customer relations, and corporate culture. He also serves as a contributing editor for the "Selling Smart" section of Tire Review magazine, as well its sister publication, Shop Owner.
Q: What's five years old, is 32 hours long, and started with the swine flu?
A: The BusinessVoice News Network (BVNN).
The BVNN is a unique service that delivers interesting news and information each weekday to callers on hold in several states. The stories are interspersed with your existing On Hold Marketing content.
And today - March 5, 2015 - is the BVNN's fifth anniversary.
Since that first on hold report, writer / producer Bob Seybold has researched and recorded 3,861 stories for the 1,287 editions of the BVNN. That adds up to 32 hours of audio. And yes, that first edition included a story on disposing of unused swine flu vaccine.
If each of the 212,000 words written for BusinessVoice News Network stories was printed in 12 point Times font and laid end to end, they would stretch for 1.2 miles.
That's probably not the most valuable insight you'll receive today, but don't let it fool you: the BusinessVoice News Network is a great source of interesting content for callers on hold. And because it's delivered via a digital, no-touch system, you or your team won't have to lift a finger to make sure it's updated each weekday.
- What do sheep have to do with making America’s favorite sport safer?
- The sweet spot for good fitness may not be as sweaty as we thought.
- If you don’t have a taste for big credit card bills, you should avoid shopping while hungry.
- Could those midnight meals be messing with your mind?
We enjoyed one moment at the 2015 ADDY Awards more than any other: when the entire audience laughed for nearly four minutes straight.
They were listening to an On Hold Marketing production we created for Binkelman Corporation called "Stream of Consciousness." (Hear it in the video on the right.)
The entry received a Bronze ADDY Award, but the audience's response to it was pure gold.
Scott Greggory wrote the copy and served as the voice talent. "We look at On Hold Marketing as an opportunity - certainly to inform and persuade, but also to entertain; to leave people with a good feeling about a client's brand; to provide callers with a better experience," said Greggory.
"Because we never know how actual callers react, it's very rewarding to hear hundreds of people laughing at our content on cue."
ADDY host Michael Seay said that, after the show, several people made a point to mention to him how much they enjoyed the Binkelman entry. "It's huge when people go out of their way to remember and talk about marketing content," said Seay, Director of the Mad Ave Group's SensoryMax division. "It shows that they connected with it and thought it was unique."