Sometimes, producing good creative work means getting out of the way and letting people tell their own stories.
It won the Best Branding award and the top prize - Best of Show - at the 2017 MARCE Awards, the annual event presented by OHMA, the On Hold Messaging Association.
“Great concept. The testimonial / word-of-mouth feel is strong and believable. And the spectrum of information shared is tremendous,” wrote one MARCE Awards judge.
“We owe a great debt to the team at Hanson Inc. for this one,” said BusinessVoice’s Scott Greggory. “They allowed us to use the audio tracks from the video interviews they shot of the Notre Dame students. And it’s the girls’ honesty and emotion that really make this piece.”
Andrea Poteet wrote the voiceover copy, Don Binkley was the recording engineer, and Amy Jeffries provided the voiceover.
“The music bed was current, the VO delivery was very solid, and the [stories] left a great impression. Well done, guys,” wrote another judge.
With 14 wins, BusinessVoice has earned more MARCE Awards than any other On Hold Marketing provider in the world. The competition began in 2005.
The BusinessVoice team won a Bronze ADDY at the 2017 ADDY Awards ceremony, held at the historic Valentine Theatre in downtown Toledo, Ohio.
Writers Andrea Poteet and Scott Greggory, Recording Engineer Chris Zaharias and 14 voices teamed up on the project which is called “Flippin' TV.” The production sounds as if the listener is channel surfing. Along the way, we hear snippets of 18 different TV shows, most of which have something to do with Arrowwood Lodge.
The work was featured as our On Hold Marketing of the Month in March 2016. Read the interesting story behind the production.
Maintaining a client for 25 years is unusual for any type of business, but especially for marketing and advertising firms.
That’s why we’re so proud to announce that, as of 2017, BusinessVoice has been serving TEN companies for a quarter of a century or more.
We celebrated that unique milestone by visiting each of our 25-year clients and presenting them with a customized, hand-crafted glass sculpture like the one on the right.
The inscription on the base acknowledges “our 25-year relationship and [our client's] dedication to delivering exceptional customer experiences.”
And since we’ve been working with 83 clients for twenty years or more, we hope to be delivering many more of these beautiful mementos in the years to come.
The first goal of our Humor On Hold™ is to create a unique experience that engages callers quickly and encourages them to listen actively. Once we’ve captured their attention, we can inform, motivate and persuade.
Having our Humor On Hold™ recognized for its creativity and effectiveness by marketing industry professionals is icing on the cake, and makes the work we do even more rewarding.
So, we’re happy to announce that BusinessVoice earned three 2016 MarCom Awards for “outstanding achievement in the concept, direction, design and production of marketing and communication materials and programs.”
In other words, they like what we do.
We won a Platinum MarCom Award for “That’s Pretty Hot,” a piece we created for Binkelman Corporation.
A MarCom Gold Award went to “Talented Tongues,” an On Hold Marketing production for International Translating Company.
And “Flippin’ TV," our 14-voice, 18-vignette epic for Arrowwood Lodge, received an Honorable Mention.
The first in a series of advertorials by BusinessVoice appeared in the May 2016 issue of The Retail Observer, a publication that provides "educational information to independent retailers across the globe." The magazine features articles about retail views, trends, brand building, customer service and business practices.
While the article on the right was written with appliance repair companies in mind, it applies to any business that wants to sell more to their existing customers.
In the 12-year history of the On Hold Messaging Association’s annual awards (known as the MARCEs), BusinessVoice has won SIX Judge’s Choice awards - more than any other agency.
Our latest Judge’s Choice win came on April 30th at OHMA’s annual conference, held in Denver this year.
The winning work was a humorous piece called “Interviews” that we created for Binkelman Corp.
According to MARCE Award guidelines, Judge’s Choice Awards are chosen “based on the judge’s individual standards of what constitutes an excellent On Hold Messaging production.”
Judge Andy Hedberg wrote, "Really well written, and the voice actors were spot on. I laughed several times. Very funny!"
"I really had to put some thought into finding something to criticize," wrote judge Emmett Andrews. "There's nothing perfect and there's always something that could be better, but in this case, it's a challenge to find."
And judge Rachel McGrath noted the "great voice acting by the men, creative writing, and great use of sound effects."
It’s very flattering that such a large number of judges throughout the years have singled out our work as effective, unique and memorable.
Watch the video to hear the winning entry.