The first goal of our Humor On Hold™ is to create a unique experience that engages callers quickly and encourages them to listen actively. Once we’ve captured their attention, we can inform, motivate and persuade.
Having our Humor On Hold™ recognized for its creativity and effectiveness by marketing industry professionals is icing on the cake, and makes the work we do even more rewarding.
So, we’re happy to announce that BusinessVoice earned three 2016 MarCom Awards for “outstanding achievement in the concept, direction, design and production of marketing and communication materials and programs.”
In other words, they like what we do.
We won a Platinum MarCom Award for “That’s Pretty Hot,” a piece we created for Binkelman Corporation.
A MarCom Gold Award went to “Talented Tongues,” an On Hold Marketing production for International Translating Company.
And “Flippin’ TV," our 14-voice, 18-vignette epic for Arrowwood Lodge, received an Honorable Mention.
It’s pretty exciting for us when people are motivated to write about the work we create, whether that writing takes the form of a client testimonial, an award show judge’s comments or, in this case, a blog post.
BusinessVoice Creative Consultant Andrea Poteet writes the Florida Fine Cars copy and is featured throughout the post.
As she explains, “I think callers can relate to [humorous] content like this, but it also throws them for a loop when they first hear it. The humor grabs the callers’ attention so they don’t miss the message about what makes Florida Fine Cars different.”
Read “Dial Up Florida Fine Cars and Giggle While You Wait,” and then check out the story behind FFC’s On Hold Marketing of the Month production.
The first in a series of advertorials by BusinessVoice appeared in the May 2016 issue of The Retail Observer, a publication that provides "educational information to independent retailers across the globe." The magazine features articles about retail views, trends, brand building, customer service and business practices.
While the article on the right was written with appliance repair companies in mind, it applies to any business that wants to sell more to their existing customers.
In the 12-year history of the On Hold Messaging Association’s annual awards (known as the MARCEs), BusinessVoice has won SIX Judge’s Choice awards - more than any other agency.
Our latest Judge’s Choice win came on April 30th at OHMA’s annual conference, held in Denver this year.
The winning work was a humorous piece called “Interviews” that we created for Binkelman Corp.
According to MARCE Award guidelines, Judge’s Choice Awards are chosen “based on the judge’s individual standards of what constitutes an excellent On Hold Messaging production.”
Judge Andy Hedberg wrote, "Really well written, and the voice actors were spot on. I laughed several times. Very funny!"
"I really had to put some thought into finding something to criticize," wrote judge Emmett Andrews. "There's nothing perfect and there's always something that could be better, but in this case, it's a challenge to find."
And judge Rachel McGrath noted the "great voice acting by the men, creative writing, and great use of sound effects."
It’s very flattering that such a large number of judges throughout the years have singled out our work as effective, unique and memorable.
Watch the video to hear the winning entry.
Our Humor On Hold™ must have really stood out to the judges of the 22nd annual Communicator Awards.
More than 6,000 entries competed for the coveted international honor, but only 16 in the Audio category received a Gold Award of Excellence.
Ours was one of them.
“Interviews” is the name of the winning On Hold Marketing production we created for Binkelman Corp. It features three goofy interviews related to the company, along with other humorous content.
Scott Greggory wrote and produced the winning entry.
"The style, copy, voices, sound effects and music all come together to produce a unique on hold experience, one that callers would likely enjoy and remember longer," he said. "And when an audience enjoys your marketing, they associate that good feeling with your brand."
We’ve received a lot of client testimonials over the years, but never one quite like this.
It was an email sent to a company by one of our clients - Daniel Doxey at International Translating Company. To protect the company Daniel was writing to, we'll call it XYZ Inc.
Daniel forwarded the email to us as well. The subject line was 'On Hold Time Remaining' Announcement is Torture.
Can you relate to Daniel’s experience? Here's the email he sent.
Hey there, XYZ Inc. I’m sending this feedback because [one of your] reps said people at this email address care. I care, otherwise, I wouldn’t waste my time with the following.
I was on hold [with your company] for 21 minutes this morning. In general, that’s not good. You should fix that. I know - easier said than done.
However, worse than that is that the voice announcing the remaining hold time was telling me how long I had to wait about every 15 seconds. Being told how long your wait is every 15 seconds is torture.
This summarizes my experience on hold.
You will be waiting 21 minutes. [Me: That sucks. But I have to talk to someone because our website that you host is down.]
Hey, just in case you forgot, your next 20 minutes are going to really suck.
Hey, there. I’m back. I know you’re trying to work on something else while you have this on speaker, but I wanted to let you know that the experience you are going to have with us today is really going to be bad.
I know I told you 15 seconds ago, but you’re still not even close to talking with someone.
Hey, I’m back. Same message. [Me: Why are they telling me this so often? It’s super annoying.]
I’m back to remind you that someone at XYZ Inc. didn’t schedule this customer service shift right. [Me: Okay, wait a second. How often are they doing this?]
Hey, I’m back with my sweet, chipper voice. Blah, blah, blah. [Me: That was about 15, maybe 20 seconds.]
Here again! Did you miss me? Big kiss from XYZ Inc. [Me: Okay. That was a little longer.]
Hey, there. I’m baaack, reminding you again. [Me: Wow. Back to 15 seconds.]
It’s me again. [Me: Okay, it’s confirmed. They have a setting that sounded like a good idea, but they should have listened to it themselves for 21 minutes.]
Yoohoooo! I’m back. [Me: I have never wanted hold music so badly. Universe, you win!]
Hey, there. Did you miss me? [Me: Very bad thoughts.]
We are Borg. Resistance is futile. [Me: Try to be professional when they answer.]
Strength is irrelevant. Resistance is futile. [Me: Try to be professional when they answer.]
Freedom is irrelevant. Self-determination is irrelevant. Resistance is futile. [Me: Try to be professional when they answer.]
Why do you resist? We only wish to raise the quality of life for all species. [Me: Try to be professional when they answer.]
If you’ve made it this far:
1) Fix the timing of your reminder!
2) Reduce your hold times!
4) Here are two samples of their work:
A) BusinessVoice’s Humor On Hold™
I did this in less time than I was on hold, but I am not sure it will make the world a better place. I hope you fix it.