As an advertiser, you know that standing out is more important than ever. But the number of channels and volume of content also make that more difficult than ever.
We were the only agency to earn a 2017 Platinum MarCom Award for a radio campaign. In other words, our creative work stood out above all the other entrants.
We also help to differentiate our clients by creating unique experiences for their callers. The MarCom Awards acknowledged three of our On Hold Marketing productions as well.
We earned Gold MarCom Awards for the Humor On Hold™ we produced for SYSTEMseven in Austin, Texas (top right video) and International Translating Company in Salt Lake City, Utah (bottom left video). We won an Honorable Mention, too, for the touching piece we put together for Notre Dame Academy in Toledo, Ohio (bottom right video).
Sometimes, producing good creative work means getting out of the way and letting people tell their own stories.
It won the Best Branding award and the top prize - Best of Show - at the 2017 MARCE Awards, the annual event presented by OHMA, the On Hold Messaging Association.
“Great concept. The testimonial / word-of-mouth feel is strong and believable. And the spectrum of information shared is tremendous,” wrote one MARCE Awards judge.
“We owe a great debt to the team at Hanson Inc. for this one,” said BusinessVoice’s Scott Greggory. “They allowed us to use the audio tracks from the video interviews they shot of the Notre Dame students. And it’s the girls’ honesty and emotion that really make this piece.”
Andrea Poteet wrote the voiceover copy, Don Binkley was the recording engineer, and Amy Jeffries provided the voiceover.
“The music bed was current, the VO delivery was very solid, and the [stories] left a great impression. Well done, guys,” wrote another judge.
With 14 wins, BusinessVoice has earned more MARCE Awards than any other On Hold Marketing provider in the world. The competition began in 2005.
The BusinessVoice team won a Bronze ADDY at the 2017 ADDY Awards ceremony, held at the historic Valentine Theatre in downtown Toledo, Ohio.
Writers Andrea Poteet and Scott Greggory, Recording Engineer Chris Zaharias and 14 voices teamed up on the project which is called “Flippin' TV.” The production sounds as if the listener is channel surfing. Along the way, we hear snippets of 18 different TV shows, most of which have something to do with Arrowwood Lodge.
The work was featured as our On Hold Marketing of the Month in March 2016. Read the interesting story behind the production.
Maintaining a client for 25 years is unusual for any type of business, but especially for marketing and advertising firms.
That’s why we’re so proud to announce that, as of 2017, BusinessVoice has been serving TEN companies for a quarter of a century or more.
We celebrated that unique milestone by visiting each of our 25-year clients and presenting them with a customized, hand-crafted glass sculpture like the one on the right.
The inscription on the base acknowledges “our 25-year relationship and [our client's] dedication to delivering exceptional customer experiences.”
And since we’ve been working with 83 clients for twenty years or more, we hope to be delivering many more of these beautiful mementos in the years to come.
The first goal of our Humor On Hold™ is to create a unique experience that engages callers quickly and encourages them to listen actively. Once we’ve captured their attention, we can inform, motivate and persuade.
Having our Humor On Hold™ recognized for its creativity and effectiveness by marketing industry professionals is icing on the cake, and makes the work we do even more rewarding.
So, we’re happy to announce that BusinessVoice earned three 2016 MarCom Awards for “outstanding achievement in the concept, direction, design and production of marketing and communication materials and programs.”
In other words, they like what we do.
We won a Platinum MarCom Award for “That’s Pretty Hot,” a piece we created for Binkelman Corporation.
A MarCom Gold Award went to “Talented Tongues,” an On Hold Marketing production for International Translating Company.
And “Flippin’ TV," our 14-voice, 18-vignette epic for Arrowwood Lodge, received an Honorable Mention.
It’s pretty exciting for us when people are motivated to write about the work we create, whether that writing takes the form of a client testimonial, an award show judge’s comments or, in this case, a blog post.
BusinessVoice Creative Consultant Andrea Poteet writes the Florida Fine Cars copy and is featured throughout the post.
As she explains, “I think callers can relate to [humorous] content like this, but it also throws them for a loop when they first hear it. The humor grabs the callers’ attention so they don’t miss the message about what makes Florida Fine Cars different.”
Read “Dial Up Florida Fine Cars and Giggle While You Wait,” and then check out the story behind FFC’s On Hold Marketing of the Month production.