During 2021's virtual ADDY Awards ceremony on March 4th, MadAveGroup / BusinessVoice Chief Creative Officer Scott Greggory received the American Advertising Federation of Toledo’s highest honor, the Silver Medal Award.
Since 1959, the SMA has been given once annually to recognize those who've made outstanding contributions to advertising, while demonstrating a commitment to the industry's highest standards, creative excellence and social concerns.
In presenting the Silver Medal, last year's winner Mark Reiter called Scott "one of the most creative, passionately artistic people you'd ever want to meet. There's just nobody who looks at things the way he does."
As a copywriter, producer and voiceover artist, Scott is known for creating humorous On Hold Marketing and advertising content. His “Humor On Hold” and other work have earned more than 125 local, regional and national awards for creative excellence.
"Scott has been doing our On Hold Messaging for 20 years," said Rebecca Conrad, Marketing Manager for Binkelman, a long-time BusinessVoice client. "One of the most fun things that we hear from our customers is 'put me back on hold.'"
BusinessVoice client Chris Mitsos said, "He doesn't present false ideas that will never resonate with the consumer. It's really, really refreshing to work with somebody who has a sense of what's really going on in the marketplace."
Greggory has been a creative leader with BusinessVoice since 1993. He’s the third member of the MadAveGroup team to win the Silver Medal. CEO Jerry Brown won the award in 2012 and Chief Brand Officer Terry Lesniewicz accepted it in 2005.