March 5, 2020 marks the 10th anniversary of the BusinessVoice News Network. By mixing three brief news stories each weekday with your On Hold Marketing (OHM) content, the BVNN adds a unique and valuable dimension to the caller experience.
A decade ago, the first edition of the BusinessVoice News Network informed callers about plans to reuse a stockpile of the H1N1 flu vaccine. We also shared the story about the extension of the federally backed Home Affordable Refinancing Program, which was created after the financial crisis of 2008. And on the lighter side, we let callers know about a new catcher's glove being tested at spring training camps that year. Made with a stronger composite material, the glove was designed to make 100-mile-per-hour fastballs a little easier to handle.
The BusinessVoice News Network has evolved into a daily resource for "news you can use." The stories we covered on our 10-year anniversary included a look at the side-effects you might experience from the switch to Daylight Saving Time, as well as new concerns about young children's second-hand exposure to screens when they see parents using devices. We also provided a simple formula to calculate how much mortgage you can afford.
Senior Creative Consultant Bob Seybold (pictured) has written and presented all 2,533 editions of the BusinessVoice News Network, since its debut in 2010. Bob says, "My goal every day is to give callers something that can help make life better or put a smile on your face."
When your company is a BVNN subscriber, we'll intersperse three quick stories with your existing On Hold Marketing content each weekday. You don't need to lift a finger. We deliver each update remotely. (Read the BVNN content here.)
You still get the marketing value of your OHM, plus the added benefit of content that's updated five times per week. The BVNN is a great feature if you have long hold times or customers who call frequently. And it's remarkably affordable.