“With Humor On Hold™, we work to turn the negative of holding into a pleasant surprise,” said Scott Greggory, Chief Creative Officer for BusinessVoice. “And our humor is consistently honored by award shows, so that's one type of proof that the content is working - attracting attention and differentiating our clients.”
At the 2020 MarCom Awards, our Humor On Hold™ production for Lakeland Auto and Marine called "Hold It!" earned a Platinum Award, and "Jack," Humor On Hold™ we created for Binkelman, received an Honorable Mention.
"Creative Inspiration" - a video our MadAveGroup team produced for the 2020 Addy Awards - also won a Platinum MarCom Award.
In this video clip, Michael tells the story of how Jerry Brown and Scott Greggory “were right there at the beginning of On Hold Marketing and that whole experience, setting it up,” and defining what the service is and what it could be.
“Applying humor to the caller experience was a natural transition from my work in radio,” said Scott. “But humor can be even more powerful on hold because it’s completely unexpected. When we catch callers off guard, we can capture their attention, draw them into the content and encourage them to listen actively.”
Play the video to hear the quick segment about Humor On Hold™.
BusinessVoice has been honored again by The Communicator Awards, a leading international awards program that recognizes big ideas in marketing and communications. We earned two trophies in May of 2020 for Humor On Hold, our humorous approach to On Hold Marketing.
Our unique work for Lakeland Auto and Marine called “Previously” was acknowledged with a Gold Award. "All Roads," an On Hold Marketing production we created for Binkelman won a Silver Award. You can hear both winners in the videos below.
Binkelman's Rebecca Conrad shared the news on her personal Facebook page, writing, "As longtime clients of BusinessVoice, we love the laughs they have provided to our customers over the years through their creative On Hold [Marketing] scripts."
Communicator Awards judges evaluate the entries to determine their value as creative work. Entries are judged on their merits against a standard of excellence. A category may have multiple winners or none at all.
The Communicator Awards are judged and overseen by the Academy of Interactive and Visual Arts, an invitation-only organization of leading professionals from various forms of traditional and interactive media. The current membership is a “Who’s Who” of acclaimed media, advertising and marketing ﬁrms, including GE Digital, Republica, Tinder, PureMatter, Tool of North America, Fast Company, Territory Studios and others.
March 5, 2020 marks the 10th anniversary of the BusinessVoice News Network. By mixing three brief news stories each weekday with your On Hold Marketing (OHM) content, the BVNN adds a unique and valuable dimension to the caller experience.
A decade ago, the first edition of the BusinessVoice News Network informed callers about plans to reuse a stockpile of the H1N1 flu vaccine. We also shared the story about the extension of the federally backed Home Affordable Refinancing Program, which was created after the financial crisis of 2008. And on the lighter side, we let callers know about a new catcher's glove being tested at spring training camps that year. Made with a stronger composite material, the glove was designed to make 100-mile-per-hour fastballs a little easier to handle.
The BusinessVoice News Network has evolved into a daily resource for "news you can use." The stories we covered on our 10-year anniversary included a look at the side-effects you might experience from the switch to Daylight Saving Time, as well as new concerns about young children's second-hand exposure to screens when they see parents using devices. We also provided a simple formula to calculate how much mortgage you can afford.
Senior Creative Consultant Bob Seybold (pictured) has written and presented all 2,533 editions of the BusinessVoice News Network, since its debut in 2010. Bob says, "My goal every day is to give callers something that can help make life better or put a smile on your face."
When your company is a BVNN subscriber, we'll intersperse three quick stories with your existing On Hold Marketing content each weekday. You don't need to lift a finger. We deliver each update remotely. (Read the BVNN content here.)
You still get the marketing value of your OHM, plus the added benefit of content that's updated five times per week. The BVNN is a great feature if you have long hold times or customers who call frequently. And it's remarkably affordable.
BusinessVoice has been recognized by the MarCom Awards once again. Our Humor On Hold™ won four times during the 2019 competition. You can hear the winning work in the videos below.
The On Hold Marketing we created for Lakeland Auto and Marine called "Previously" (top left video) won a Platinum award. The Binkelman production titled "Time Stands Still" (top right) also earned a Platinum win. Our Binkelman entry called "All Roads" (bottom left) received a Gold award. And our work for Med-Line known as "HIPPA-tastic" (bottom right) won an honorable mention.
BusinessVoice is the world's most-awarded provider of On Hold Marketing.
If you agree that making the most of each contact you have with customers is important, then you can't ignore the caller experience.
And to turn the negative of holding into a positive, you need people who see the opportunity in On Hold Marketing and then leverage it for your benefit.
That's why you might like to know about the compliments we received at the 2019 MARCE Awards, a competition that celebrates the best On Hold Marketing in the world.
This year's MARCE Awards judges panel consisted of three former owners of On Hold Marketing agencies - our one-time competitors. They offered lots of great comments about our work and how effective they found it to be.
In addition to the quotes above, here are a few of the other thoughts they wrote on their judging forms.
- "This is an excellent production. Funnier than all the others I reviewed."
- "Callers obviously listen to the messages to hear the punchline of each joke, engaging them during the hold time."
- "The announcers do a good job being light-hearted, portraying the company as fun to do business with."
- "Great casual male voice. Very conversational and entertaining. Love the humor. Love the music."
- "Excellent and funny. I like the sound effects. Love the multiple voiceovers."
- "I like how you changed up the pace of the music. Energy levels changed throughout. I liked that aspect of the production."