The Client - Hotel Santa Barbara (Our client since 1999)

What They Do

Hotel Santa Barbara is a boutique hotel in the heart of Santa Barbara, California. It was built in 1926 after an earthquake destroyed much of the city's downtown.

In its early years, the hotel was a favorite spot of Hollywood stars. After a period of decline, it was re-opened in the late 1960s, spruced up in the mid-1970s, then completely renovated in the mid-1990s. Ever since, it's been one of the jewels of beautiful Santa Barbara.

The Content

We've been providing the On Hold Marketing for Hotel Santa Barbara since May of 1999, more than 20 years as of the date of this article.

Much of the content has focused on what the city offers visitors, including its many restaurants, the Urban Wine Trail, the farmers market, the International Film Festival and the historic Granada Theatre.

The Client's Thoughts

"We love working with BusinessVoice," wrote Jennie Jacobs. She's been the hotel's Director of Sales and Marketing since the fall of 2016.

"We appreciate the creative support and high-quality recordings we receive every quarter. BusinessVoice is great at following up and making sure we're on schedule with our new On Hold Marketing. That really helps us out because we're such a small team. And the updating process is easy and convenient, which we really appreciate."

Production Credits

Creative Consultant: Andrea Poteet
Voice Talent: Scott Greggory
Recording Engineer: Don Binkley

The Client - Ray’s Trash Service (Our client since July 2009)

The Writer’s Thoughts

“We apply a humorous approach to disrupt callers on hold and present Ray’s services in a fun, unusual way,” said Creative Consultant Andrea Poteet. “Trash is serious business to the people at Ray’s, but it’s inherently a funny subject to most everyone else. I love that Ray’s can see that and that they let us take advantage of the opportunity to apply humor to their brand.”

Acknowledging the Ugly Truth

One of the tactics we take with Ray’s is addressing negatives. Yeah, trash stinks. Yeah, you don’t like shredding sensitive documents. And yeah, you’ll go to jail if you get caught dumping electronics in Indiana. But those are the facts. By bringing them up, we show how valuable Ray’s Trash Service can be as a company that alleviates those problems.

The Client

Founded in 1965, Ray’s Trash Service is based in central Indiana. Through its seven locations the company provides waste disposal and recycling services for residential, commercial and industrial customers across 17 counties. They also offer demolition, disaster clean-up, document destruction and land clearing.

Production Credits

Creative Consultant: Andrea Poteet
Voice Talent: Scott Greggory
Recording Engineer: Don Binkley

The Client - Eaton Family Credit Union (Our client since 2003)

The Writer’s Approach

“We want to maximize awareness of all the ways Eaton Family Credit Union can serve its members, so we use their On Hold Marketing to highlight the wide range of products and services they offer,” said Bob Seybold. He's the Senior Creative Consultant who writes the content.

Our goal is to provide information that callers can actually apply, so hold time is never considered wasted time. 

“We might talk about finding auto loans or credit cards with better rates or how members can earn more interest with a CD. We share details about using new technology to make payments with smartphones and keep tabs on account security and spending. And we might suggest ways to reach financial goals, like home ownership, funding a child's college education or meeting retirement goals.”

The Feedback

Mike Losneck is the CEO of Eaton Family Credit Union. He wrote, "We have been a client of BusinessVoice for many years, and we always look forward to hearing each quarterly production."

The Client

Eaton FCU was founded in 1937. Today, the non-profit organization provides savings, investment vehicles and lending options to its 14,000 members. From four offices, they serve the financial needs of people in Lake and Cuyahoga counties in Ohio, as well as employees of select corporate partners in northeast Ohio, Illinois and Arkansas.

Production Credits

Creative Consultant: Bob Seybold
Voice Talent: Amy Scott, Scott Greggory, Bob Seybold
Recording Engineer: Don Binkley

The Client - Lakeland Auto and Marine (Our client since February 2017)

Something Different

This On Hold Marketing production begins the same way many TV shows do - with a quick re-cap of the highlights from recent episodes. The difference: these on hold highlights make no sense. It’s a media reference most callers will understand, but it’s oddly out of place in the on hold channel - and a lot goofier.

After the re-cap, the Humor On Hold shifts into a more traditional format, but with subject matter such as driving into a tree, the suggestion of an amorous relationship with a tire, and cooking nachos on a hot car engine, the content is anything but traditional.

The Client’s Reaction

When he first read the script, Lakeland Auto and Marine President Chris Hamann replied, “I can’t stop laughing! This is great! How do you come up with this stuff?”

Then, after Chris heard the finished audio, he called the writer Scott Greggory. “I keep thinking [the productions] can’t get better,” Chris said, “but this one topped them all. I think it’s just phenomenal. I really mean this - it’s truly been enjoyable working with you. I’m so thankful that you’re willing to do this kind of stuff for us.”

The Caller Response

Chris said, “We get people who call all the time and WANT to be put on hold. Vendors and customers call us and just laugh. We actually changed our phone set-up to feature the On Hold Marketing. The feedback has been absolutely fantastic.”

A few days later, Chris forwarded a customer’s email he’d received. It read, “Just FYI - funniest phone hold messages EVER. LOL!”

Even Lakeland's Facebook followers have commented on our Humor On Hold. Steve K. wrote, "Don't mind being on hold with Lakeland Auto and Marine." And Don H. added, "Nothing like asking to be put on hold again so you can finish listening."  


This production won a Platinum MarCom Award in October 2019. Details here
This production also won a Silver Communicator Award in May 2020. Details here.

Production Credits

Creative Consultant: Scott Greggory
Voice Talent: Scott Greggory, Amy Scott & BusinessVoice Staff
Recording Engineer: Don Binkley

The Client - Med-Line (Our client since March 2019)

Why Humor On Hold™?

Med-Line Express Services is a growing pharmaceutical delivery service based in Pompano Beach, Florida with locations in eight states. Their couriers deliver medications from pharmacies to end users. 

CEO Steve Eaton wanted to treat his company’s callers to a different type of on hold experience. “I personally am one who hates to be on hold. It puts me in a bad mood. That is not the experience I want for my customers,” wrote Steve.

“There’s no better medicine than humor. And if I can make a customer’s day better with a couple of jokes, then I call that a win. I also feel that humor can diffuse a caller who may be upset and calling in with a complaint.”

Why Trust BusinessVoice?

Steve reached out to us in March of 2019 after conducting research on On Hold Marketing providers.

“I chose BusinessVoice after listening to their many sample recordings on YouTube. I was very impressed by not only the scripts, but how well they were presented by your voice talents."

Steve wrote, "I think there is only one clear option for anyone looking for On Hold Marketing, whether it be humor or otherwise, and that’s BusinessVoice.”

Reaction to the Humor On Hold™

When we sent his first script to him, Steve replied, “I love it. I can’t wait to hear it recorded.” After listening to the production in the video above, he wrote, “Hahaha! As always, that is absolutely perfect!” 

And what do Med-Line’s callers think? “My customers love it,” Steve replied. “Most have stated they would like to hear more.”

The Customer Experience and Marketing Value

Steve wrote, “The staff at BusinessVoice has a way of making me feel like I am their most important customer. The level of support and true concern for my satisfaction really define their professionalism. It’s nearly impossible to find customer service at this level these days. I can’t say enough how happy I am to have them on my team.”

He added that “the On Hold Marketing scripts they create are not only funny, but also informative. They provide valuable information about specific aspects of my operation that some may not be aware of. In the 15+ years I’ve been in business, this is by far the best marketing money I have spent."

Production Credits

Creative Consultant: Scott Greggory
Voice Talent: Scott Greggory & Amy Scott
Recording Engineer: Don Binkley

The Client - NAPA Auto Parts (Our client since 1996)

A Quick History

NAPA is one of our long-time clients. We’ve served many of their locations across the country for more than two decades.

We provide three On Hold Marketing programs for NAPA. The monthly production reinforces the NAPA brand. The bi-monthly content focuses on current sales. The quarterly Real Deal production is used to inform automotive professionals about products and equipment they use in their daily work. The On Hold Marketing featured in the video above is for the Real Deal program.

The Style

We’ve used light humor in NAPA’s Sales Driver and Real Deal On Hold Marketing for years. “It’s a good fit with the audience, and it makes any time spent on hold more enjoyable,” said Andrea Poteet, the writer behind the NAPA content.

The Client

NAPA - the National Automotive Parts Association - was established in 1925. The association grew out of a group of independent parts dealers that joined together to make it easier for people and businesses to access the vehicle parts, tools and related products they needed. Today, there are more than 6,000 NAPA Auto Parts stores across the United States.

Production Credits

Creative Consultant: Andrea Poteet
Voice Talent: Scott Greggory
Recording Engineer: Chris Zaharias