The Client - Blanchard Valley Medical Associates (Our client since 2004)

What We Did

We’ve been providing healthy information to BVMA’s callers for years, but this production features a twist: a sounder. It’s the quick electronic bells you hear right away and several more times throughout the audio.

That two-tone sounder is designed to draw audience attention to the quick messages about Blanchard Valley: content on BVMA’s hours, prescriptions, the types of information they provide on their website, even an invitation to take an online survey.

The sounder also differentiates what callers are about to hear as unique from the health tips we deliver throughout the rest of the On Hold Marketing.

And since the BVMA-specific messages are quicker than the rest of the content, the sounder serves as an alert to “listen now” so callers don’t miss the important details. It's a good tool to use when you'd like to emphasize certain types of messaging.

The Writers’ Thoughts

“Blanchard Valley Medical Associates has always been open to new approaches,” said Senior Creative Consultant Bob Seybold. “This production is another example of their willingness to partner with us provide innovative On Hold Marketing for their callers.”

Bob said that “using elements like a branded sounder or an audio logo can make On Hold Marketing even more effective for companies that want to achieve specific marketing goals.”

About Our Client

Founded in 1974, Blanchard Valley Medical Associates is a full-service, multi-specialty medical facility with 17 physicians representing seven specialties.

Production Credits

Creative Consultant: Bob Seybold
Voice Talent: Amy Jeffries
Recording Engineer: Chris Zaharias

The Client - Town and Country Hotel (Our client since July 2018)

What Our Client Wanted

In the summer of 2018, we received this message: “We are looking for funny On Hold Messaging that represents our quirky and retro-California style at the Town and Country Hotel in San Diego.”

Now that’s our kind of request!

We love working with clients who see the value in taking a humorous approach with their marketing. In fact, the T&C team was already sprinkling fun elements into their guest experience, including a ceramic bunny garden and their locally famous sign that features light-hearted comments.

So, after we designed an On Hold Marketing program for the hotel, we got to work on their Humor On Hold content.

Who They Are

Town and Country first opened in 1954. After more than six decades in business, much of the property still retains a mid-century modern look. And after their renovations have been completed, the hotel will look even more like a resort from the 1950s and ‘60s.

Naturally, they wanted On Hold Marketing that’s reminiscent of that era as well. So, we worked in references to Soviet-era satellites, hairdos, activity belts, pink flamingos and that laugh riot known as the cold war. Then we backed up the voiceover with three tracks of the surf-rock-style music our client requested.

Production Credits

Creative Consultant: Scott Greggory
Voice Talent: Scott Greggory
Recording Engineer: Don Binkley

The Client - Ray’s Trash Service (Our client since July 2009)

About Our Client

Based in central Indiana, Ray’s Trash provides waste disposal and recycling services for residential, commercial and industrial customers across 17 counties. They also offer demolition, disaster clean-up, document destruction and land clearing. Founded in 1965, Ray’s now has seven locations.

A Fun Take

We’ve been making light of trash collection and Ray’s other services for several years now, both on hold and on air. In the Spring of 2017, we produced a humorous radio campaign for the company that earned several awards, and we consistently employ Humor On Hold to entertain Ray’s callers while also informing them.

Consider Using Humor

Yes, opting for a humorous approach to marketing may seem obvious if your business revolves around garbage, but we can introduce levity into your content even if you think there’s nothing inherently funny about what your company does. And that can allow you to provide a more enjoyable and memorable caller experience. This email address is being protected from spambots. You need JavaScript enabled to view it.to talk over the possibilities. 

Production Credits

Creative Consultant: Andrea Poteet
Voice Talent: Scott Greggory
Recording Engineer: Don Binkley

The Client - International Translating Company (Our client since July 2015)

Why Humor?

We often talk internally, with clients, and on this website (here, here and here) about providing value to customers at every touchpoint they can encounter, including the On Hold Marketing channel. 

And value can take many forms.

Humor may not come immediately to mind as valuable in a business environment, but when executed well it can provide many benefits.

Humor On Hold™ specifically can help callers relax and release stress. It might make it easier for them to identify with you and your brand. It can shorten perceived hold times. And it can deliver what we consider to be one of the greatest gifts of all: unanticipated laughter

The Writer’s Take

International Translating Company has been on board with our Humor On Hold™ since we began working with them,” said Scott Greggory. He’s the writer and voice talent for the On Hold Marketing we create for ITC. “I’m a pretty tough room; I don’t laugh easily. So, when Daniel at ITC and other clients tell us that they laugh out loud at our content, or that they pick up the phone and hear their callers laughing, that’s tremendously rewarding. It’s very gratifying to know that we’re encouraging that kind of joyful response on behalf of our clients.”

Production Credits

Creative Consultant: Scott Greggory
Voice Talent: Scott Greggory
Recording Engineer: Don Binkley

The Client - Lakeland Auto & Marine (Our client since February 2017)

Humor On Hold™

Chris Hamann likes the On Hold Marketing productions we create for him. “Four to five times a week we get compliments on how creative and humorous they are,” he wrote.

As the President of Lakeland Auto & Marine in Port Clinton, Ohio, Chris knows the fun attitude keeps his callers entertained and on the line, and that it differentiates his company.

The Writer’s Take

“The On Hold channel presents an opportunity to delight customers and give them an unexpected experience,” said Scott Greggory, the writer and voice talent behind the Lakeland content. “Humor On Hold™ can also grease the wheels a bit. If your callers start their interaction with your company with a laugh or a good feeling, they’re bound to feel more of an affection for your brand.”

The Client’s Feedback

After Chris read the script, he replied with this: “Hehe! This is hilarious! Great work - again!”

Production Credits

Creative Consultant: Scott Greggory
Voice Talent: Scott Greggory
Recording Engineer: Chris Zaharias

The Client - T.T.I. (Our client since October 2003)

What They Do

Based in Perrysburg, Ohio, T.T.I. - or Thermal Transmission Industries - has provided parts and equipment to area HVAC contractors since 1960.

The Writer’s Approach

“For many years, T.T.I. used their On Hold Marketing as a sales tool, but they’d often struggle when it came to choosing which products they wanted to promote with each new production,” said Bob Seybold. He’s the BusinessVoice Senior Creative Consultant whose worked with T.T.I. since they came on board with us.

So, Bob suggested that we replace their sales promotions with what he calls “news you can use.”

“For T.T.I., that meant creating business tips for the HVAC contractors who are calling,” Bob said. “Our client loved the idea because it makes updating stress-free for them. It also positions T.T.I. as a company that’s focused on helping their customers succeed, rather than just selling to them.”

Production Credits

Creative Consultant: Bob Seybold
Voice Talent: Amy Jeffries
Recording Engineer: Don Binkley