This story about listening to the radio decades ago – along with some new research – will help you see why it’s so important to pick up your business telephone today.
The BusinessVoice Blog
Can you see the benefits of taking a funny approach with your Caller Experience Marketing? If not, check out this Humor On Hold sampler and some of the evidence that supports this content style.
Is your company ignoring the caller experience in favor of forcing people to contact you online? While that may save you money now, it could be frustrating customers and damaging your brand.
No one likes waiting, including your callers on hold. But there’s one thing that can shorten their perceived hold times, while keeping them engaged and feeling good about your brand.
What if your Humor On Hold production had a single theme? What might it sound like? And how might it affect caller engagement? Listen to a few examples of concept productions.
Here are some good reminders about the role laughter plays in successful organizations and how we can help you inject more of it into one channel.
Are your on hold callers waiting in silence because you think you can’t measure the effectiveness of On Hold Marketing? Consider these suggestions.
Listen to a montage of Humor On Hold messages we created in 2023, read a few reactions to the content and learn why this unique approach might be right for your brand.
The advent of AI might make your work easier, but is that what your customers care about? On the edge of a new world, there’s still plenty of value in the “old ways.”
On Hold Marketing is not a one-and-done proposition. Your content should be updated regularly, depending on your hold times and how often your customers call. The good news: we do it all for you.
If your hold times are longer or your callers don’t view what you sell as a necessity, there’s a greater chance you’ll lose callers and revenue to hang-ups. Here’s how to keep your valuable callers on the line.
A lot of people have a preconceived idea of what On Hold Marketing is or is “supposed to be,” but we tend to approach it a little differently than other providers.
