In this video clip, Michael tells the story of how Jerry Brown and Scott Greggory “were right there at the beginning of On Hold Marketing and that whole experience, setting it up,” and defining what the service is and what it could be.
“Applying humor to the caller experience was a natural transition from my work in radio,” said Scott. “But humor can be even more powerful on hold because it’s completely unexpected. When we catch callers off guard, we can capture their attention, draw them into the content and encourage them to listen actively.”
Play the video to hear the quick segment about Humor On Hold™.