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Grand Home Furnishings

Case Study

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Grand Home Furnishings

In 2011, Grand Home Furnishings celebrated its 100th year in business. We’ve been providing Grand’s On Hold Marketing since the spring of 2007.

Caller Experience Marketing Goals

Grand relies on BusinessVoice to tell its story to potential customers on hold. From the company’s longevity to its charming offer of a free frosty-cold Coca-Cola to everyone who walks through the door, we reinforce the Grand experience.

We also remind callers of Grand’s many services, their easy financing options, and the many types of furniture and bedding they offer in order to keep Grand’s value top-of-mind with callers.

On Hold Marketing
  • Audio
  • After finalizing our first agreement with Grand Home Furnishings, we flew four key team members to Roanoke, Virginia to meet with Steve Davis personally and tour several Grand stores. Even when they’re many states away, we believe in meeting face-to-face with our Key and Major clients. It’s helpful for understanding the client’s brand identity and getting the relationship off to a strong start.
  • In addition to the On Hold Marketing that BusinessVoice creates, one of our sister agencies, SensoryMax, provides Grand’s in-store music.

“You are really spectacular! You always respond to my requests so quickly and today you’ve solved [my issue] within minutes. Thank you so much!”
Steve Davis / Marketing Director / Grand Home Furnishings