The Client - MyOpenHouse.com (Our client since March 2013)

The Style

This fun, energetic On Hold Marketing production takes callers through several scenarios, from a pair of game shows, to an action hero film, to an operating room where a team of professionals works to revive a customer's credit score. We boosted the production value by adding several music styles, a handful of sound effects, and more than a dozen voices.

The Writer's Thoughts

"It's always fun when a client gives us the freedom to explore the many ways that humor can be used in On Hold Marketing," said Creative Consultant Bob Seybold. "MyOpenHouse.com chose BusinessVoice specifically because they loved the humorous work that we do, so it's an honor to have this production recognized as OHM of the Month."

About Our Client

MyOpenHouse.com provides realty, mortgage and credit services to residents of Southeast Texas. They're a one-stop, online shop for home buyers, and they make it more convenient to find and buy a home.

Production Credits

Creative Consultant: Bob Seybold
Voice Talent: Multiple
Recording Engineers: Chris Zaharias

Update

This On Hold Marketing production won a Judge's Choice Award at the 2015 MARCE Awards presented by the On Hold Messaging Association. Read the story here.

The Client - Binkelman (Our client since April 1996.)

Binkelman Corporation and its callers have been fans of our Humor On Hold™ since the mid-90s. "We have received many, many compliments on our on hold message,” wrote the company’s Rebecca Conrad. “Thanks for being so creative.” Our work for the company has also been recognized a handful of times by award show judges.

The Style

This particular On Hold Marketing production is unlike any we’ve ever created. It’s four minutes of what sounds like stream-of-consciousness thoughts on topics ranging from napping and canned chili to airborne snakes and jewelry crafted from missing teeth.

The Writer's Thoughts

“When creating humorous content for our clients, one of our goals is to take callers by surprise,” said writer Scott Greggory. “Most people don’t expect to enjoy a giggle or two while holding. So, the unexpected nature of the experience makes it even more enjoyable.”

“We’ve been creating Humor On Hold™ for Binkelman for many years, so I wanted to surprise their callers by delivering the content in an odd, new way.”

About Our Client

Binkelman Corporation provides parts to many companies, including those in the automotive, agriculture, mining, steel, glass and energy industries. Based in Toledo, Ohio, they also have facilities in Lima and Piqua, Ohio and Saginaw, Michigan. Learn more at www.Binkelman.com.

Production Credits

Creative Consultant: Scott Greggory
Voice Talent: Scott Greggory
Recording Engineers: Don Binkley / Chris Zaharias

Update

This On Hold Marketing production won a bronze award at the 2015 ADDY Awards. Read the story here.

The Client - ProMedica (Our client since January 2009.)

We write and produce the On Hold Marketing for the ProMedica call center in Toledo, Ohio. We update the content quarterly.

The Style

The copy communicates how accessible ProMedica is via their many affiliated locations, health-related events, and online. It also reinforces that the ProMedica team is available to you and your family throughout the span of life, providing specialized care for newborns, senior citizens and every age in between. The classical music complements the theme used in ProMedica's broadcast advertising.

The Writer's Thoughts

"ProMedica has such a recognizable brand in this region," said Creative Consultant Jessica Miller.

"Their message is confident and comforting, and I wanted to support those feelings with the copy."

About Our Client

ProMedica is a locally owned, nonprofit healthcare organization that serves northwest Ohio and southeast Michigan. They provide a full range of diagnostic, medical and surgical specialties, including emergency medicine and trauma, heart and vascular, oncology, orthopaedics, neurology, and women's and children's services. ProMedica is recognized nationally for the consistent, high-level care that they provide.

Production Credits

Creative Consultant: Jessica Miller
Voice Talent: Scott Greggory
Recording Engineer: Don Binkley 

The Client - NAPA Auto Parts (Our client since January 1996.)

We produce On Hold Marketing for many NAPA Auto Parts locations in several states. Based on each store's needs, we provide either a monthly Image production, a bi-monthly Sales Driver production, a quarterly Real Deal production, or a combination of those.

The Style 

Recently, we've taken a lighter approach with the NAPA copy, putting a humorous spin on parts, supplies and car care in general. It's a direction that's consistent with NAPA's current radio commercials.

The Writer's Thoughts 

"When writing the NAPA copy," said Creative Consultant Andrea Poteet, "my goal is to create brief, funny messages that make the caller wonder 'what did she just say?'

For NAPA, I always try to present familiar products in creative, off-beat ways. It's an approach that's more likely to keep the audience entertained and engaged."

About Our Client

NAPA - the National Automotive Parts Association - has been serving America's professional automotive technicians and do-it-yourselfers since 1925. Today, NAPA offers the industry's largest inventory - more than 400,000 parts and accessories. You can find NAPA Know How any time at NAPAOnline.com.

Production Credits 

Creative Consultant: Andrea Poteet
Voice Talent: Amy Scott
Recording Engineer: Chris Zaharias

Learn what we can do for your NAPA store! This email address is being protected from spambots. You need JavaScript enabled to view it. or call 419/724-7311.

The Client -Lexus of Toledo(Our client since June 2004.)

This On Hold Marketing production was designed to put callers in a Lexus frame of mind. 

The descriptive copy. The branded music. The voiceover with its dramatic pauses. The sensual sound effects. All come together to create an audio environment that whets the appetite for a finely crafted Lexus automobile.

The Writer's Thoughts

"Lexus creates an exciting experience with their broadcast advertising," said Creative Consultant Jessica Miller. "I wanted to emulate that in their On Hold Marketing. The use of the commercial music and sound effects reinforces that feeling, and disabuses the notion that Lexus is merely a luxury brand; it's a luxury thrill ride."

Recording Engineer Chris Zaharias assembled all the audio elements. He added, "I wanted the pace to build through the entire production and add to the sense of drama."

About Our Client

Lexus of Toledo works to provide a world-class ownership experience for those who are passionate about driving and what they drive.

Located at 7505 West Central Avenue on Toledo's famed Central Avenue Strip, Lexus of Toledo offers new and pre-owned vehicles, as well as financing and comprehensive service.

Production Credits

Creative Consultant: Jessica Miller 
Voice Talent: Amy Scott and Scott Greggory
Recording Engineer: Chris Zaharias