Manufacturing & Industrial Caller Experience Marketing

Our On Hold Marketing (OHM) turns time spent waiting into time well spent. We can give your callers good reasons to stay on the line by providing information that helps them make smart buying decisions in your favor. We can educate your callers about your unique value, build their confidence by telling your brand’s story and deliver details about your products and services.

We can also provide updates on your inventory, lead times, order processing and industry trends, all while positioning your company as a knowledgeable partner.

Our caller-focused OHM content can reduce perceived wait times by providing relevant, engaging, even entertaining content that keeps your callers interested and improves their overall experience.

Funny content – especially on hold, when the audience least expects it – can make your company even more memorable. Our award-winning Humor On Hold has been surprising and delighting callers since the mid-1990s.

We’ll craft Humor On Hold content just for your company, so it includes references to your products, services, people and the other elements that make you unique.

Our Humor On Hold clients love what we do for them. Here are just a few reviews:

“Fantastic, as always. You guys outdo yourselves with every production!”

– Tom. S., President of a farm and construction machinery dealership

“One of our call auditors just mentioned how many compliments she hears on the recordings. She’s even had people ask to be put back on hold just to keep listening. So, fantastic job!”

– Desiree G., Marketing Director of a plumbing and HVAC company

“Oh, my God! This is absolute gold! Where do you come up with this stuff?”

– Chris H., Owner of an auto and boat repair facility

“We’ve had a flurry of compliments on the Humor On Hold lately. Very nice to hear!”

– Nate S., Owner of a shredding company

A comprehensive Caller Experience Audit is the first step toward meaningful improvement. By evaluating every aspect of your phone environment – from IVR systems and On Hold Marketing to live customer service – we can uncover weaknesses, inefficiencies and opportunities. For your manufacturing or industrial business, we’ll identify problems that could be costing you valuable orders and relationships.

Our team provides actionable insights and practical recommendations to better align your caller experience with your operational goals and brand standards. The result: satisfied, more loyal callers, smoother workflows and a stronger brand.

To callers, your staff members are your company. Equipping your employees with strong communication skills, active listening techniques and in-depth product knowledge will better prepare them to handle every inquiry with confidence and professionalism. In the manufacturing world, where technical questions and urgent requests are common, that type of training is vital.

We offer tailored programs that empower your team to provide accurate information and resolve issues quickly, while leaving callers with a positive impression. A well-trained staff will improve efficiency, build trust and foster long-term business relationships.

Interactive Voice Response (IVR) and Automated Attendant systems are essential for managing high call volumes and complex routing needs common to the manufacturing sector.

Our automated solutions streamline call flows, reduce perceived wait times and provide instant access to critical information, such as order status, technical support and product specifications. By integrating automation with a human touch, you can deliver a seamless caller experience that meets the demands of your industry.