October 2022 On Hold Marketing of the Month
It violates one of our own rules – keeping content concise to improve the likelihood that callers will hear complete messages – but the rambling voice adds to the unique feel. We also know that Binkelman callers have often asked to be put back on hold to hear entire productions, so we have a hunch our audience is okay with the format.
“The second half of this one features voiceover from my daughter Ella,” said the writer Scott Greggory. “She’s developed this bored teenager character over the last few years and it always cracks me up. So, I wrote copy specifically for the character and asked Ella to record it. It’s really nice that I don’t have to pay her.”
About the Client
Binkelman is a parts distributor that services mining, glass, automotive, agricultural, energy and steel operations. They sell custom and off-the-shelf fabricated parts to companies across the country. They also provide training and services to reduce their customers’ downtime and optimize the service life of the parts they provide. The Binkelman team is a long-time supporter of our Humor On Hold concept.
Creative Consultants: Scott Greggory
Voice Talent: Scott Greggory and his daughter Ella
Recording Engineer: Josh Jump