Caller Experience Marketing for Senior Care Companies
In the competitive world of senior care, every incoming phone call represents an opportunity to differentiate your company.
Whether they’re potential residents or their family members, volunteers or job candidates, your callers deserve to be treated with care and respect. And when you deliver that consistently positive caller experience, your brand will reap many rewards.
The Importance of a Positive Caller Experience in Senior Care
Yes, when people call your senior care facilities it’s important to provide them with the answers they need, but it’s just as important to leave them with the feeling that they’ve been cared for.
People wrestling with the questions of senior care can be emotionally delicate when they call. By showing that you value their time, you send the message that you also prioritize your residents’ time and the quality of their experience. That’s an important indicator for families evaluating their senior care options.
You only get one chance to make a first impression—and in senior care, it often happens over the phone. Don’t leave that moment to chance.
Types of Senior Care Caller Experience Marketing Services
On Hold Marketing
Our custom, audience-focused On Hold Marketing won’t waste your callers’ time. We create content that helps callers make informed decisions about your senior care services and related topics they may be concerned with.
There are other benefits, too. On Hold Marketing from BusinessVoice can…
- Communicate your senior care facility’s unique value.
- Shorten perceived wait times by replacing silence with engaging content.
- Reassure potential residents about security features and the quality of your care.
- Provide details about your services.
- Reduce call abandonment.
Caller Experience Audit
When we perform a Caller Experience Audit, we’ll review every aspect of what people might encounter when calling your business, including your hold times, call center announcements, On Hold Marketing content, the performance of your front-line phone staff and their follow-up.
We’ll also discuss best practices with you and establish measurable key performance indicators to show future improvements.
A Caller Experience Audit from BusinessVoice can…
- Uncover missed customer care opportunities.
- Identify inconsistent use of brand messaging.
- Spot areas of improvement for employee training.
- Allow you to hear real interactions between callers and your employees.
Caller Experience Training
Consistently positive interactions between your callers and staff don’t just happen by chance. Regular telephone training is the key to delivering exceptional service.
BusinessVoice Caller Experience Training programs help your team handle calls efficiently with patience and empathy. That’s especially important when talking with prospective patients and their family members who may be in vulnerable situations.
The benefits of serving your callers well include…
- More admissions.
- More referrals.
- Positive word-of-mouth that can reduce the need to advertise.
- Reduced stress for your team members and callers.
Automated Caller Experience
Natural Language Understanding (NLU). Artificial Intelligence (AI). Interactive Voice Response systems. Technology has made call handling easier, but it’s removed much of the human element. Especially with an older audience, though, you still need to provide high-quality interactions to keep your callers satisfied.
We can help you provide a thoughtful, effective automated caller experience by writing and recording messaging that streamlines the caller journey and helps callers reach their goals quickly.
Key Benefits
Caller Journey Mapping
What happens from the moment that a family member or referral source hits that green call button to the moment the call ends? What happens after that?
With more than 35 years of experience developing customer-centric caller journeys, the team at BusinessVoice can make sure that callers to your communities and facilities are left with a positive, on-brand first impression.
Brand Differentiation
Every consumer touchpoint – including your company’s telephones – represents a chance for your brand to shine, while putting distance between you and your competitors. The BusinessVoice Creative Consultant who writes your content will conduct research and ask questions to define what makes your brand unique and valuable.
Senior Care On Hold Marketing Content
To hear a few samples of content we’ve produced for clients in the senior care industry, click any of the following audio samples.
- Sample #1--:----:--
- Sample #2--:----:--
- Sample #3--:----:--
Ready to Transform Your Senior Care Facility’s Caller Experience?
If you’d like to serve your callers and your brand more completely and effectively, trust the experts at BusinessVoice. Caller Experience Marketing has been among our specialties since 1989. As one of our industry’s pioneers, we established many of the best practices still in use today.
We’re also the most-awarded Caller Experience Marketing agency in the U.S., consistently recognized for our marketing and creative excellence.
By the way, BusinessVoice serves many types of companies and industries. Senior care Caller Experience Marketing just happens to be a service type we provide frequently. Whatever you do, though, we can help.
Get a Free Caller Experience Consultation
Ready to enhance the caller experience your senior care facilities provide? Want to build stronger connections with families and potential residents from the very first contact?
A free caller experience consultation is the first step toward those goals. Let us show you how we can create a welcoming, compassionate and efficient phone experience that reflects the level of care you provide.
Contact us today to schedule your consultation.