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March 2022 On Hold Marketing of the Month

Torn Paper Bottom Edge
CLIENT:

Signature Harley-Davidson

March 2022
NOTES:

Located in Perrysburg, Ohio, Signature H-D is just off a major highway and within easy reach of many country roads, so customers can choose where they want to test ride the bikes they’re considering.

Along with new and used Harleys, Signature provides parts, service, motor clothes and other branded merchandise.

While promoting a fun lifestyle, the Signature H-D team upholds their three core values every day: honesty, integrity and service to the community.

The Writer’s Take

“Signature H-D is a lot of fun to work with,” said Cassandra Evans, the BusinessVoice Creative Consultant who writes the client’s On Hold Marketing copy. “I’ve been working to incorporate a certain attitude into their productions to really communicate the Harley brotherhood / sisterhood that’s so prominent among Harley riders.”

Customer Thoughts

Buying from Signature H-D was “by far, the best experience I have had.”

“Good guys to work with. Took really good care of me.”

“The staff is very knowledgeable.”

“Amazing people.”

Those are just a few of the comments that Signature H-D customers have shared.

Production Credits

Creative Consultants: Cassandra Evans
Voice Talent: Steve Lovvorn
Recording Engineer: Chris Zaharias

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