July 2022 On Hold Marketing of the Month

“No matter how often people call a company, they still need to be reminded about the services that the company provides and the unique value they deliver.” That’s the perspective of Bob Seybold. He’s been writing the On Hold Marketing copy for Hose and Hydraulics since they first signed on with us as a client. “It’s my job to make sure that information is easy to digest and retain.”

By incorporating light humor, he makes it entertaining, too.

Bob’s been working with the same contact at H&H all these years – Laura Simmons. “Client relationships are very important to us,” said Bob. “The more we know our clients, the more we can speak their language to their callers; the more we have a feel for their culture and who they are as people. That translates into more effective copy and, ideally, a better caller experience.”

About the Client

Hose and Hydraulics provides industrial equipment sales and hydraulic repair services for customers in the Clearwater, Florida area. In business since 1975, the team specializes in servicing cylinders, pumps, motors and valves.

Production Credits

Creative Consultant: Bob Seybold

Voice Talent: Scott Greggory

Recording Engineer: Josh Jump