January 2022 On Hold Marketing of the Month
Before writing the script for the company’s first production, our team discussed how to approach the copy conceptually. We agreed that introducing fictional customers and townspeople with each update could be a fun and fruitful idea. We would tell stories about how those characters relate to Wellington Implement, whether they were stopping in to buy a new tractor or they were just a topic of the current conversation around town.
Tom likes what we do, calling our work “awesome.” He sent us a voicemail from a customer who was hoping to be placed on hold so his wife could hear our Humor On Hold. The caller said our messages “are fantastic!”
“We get so many comments about how entertaining our on hold marketing productions are,” Tom wrote. “Sitting on hold stinks. Might as well keep our customers we love so much entertained!”
About Our Client
Since its founding in 1929, Wellington Implement has become one of the top businesses in north central Ohio. The family-owned company sells and services new and used tractors, combines, backhoes and other construction and farm equipment. They also carry well-known brand names like Case IH, Cub Cadet and Honda.
Creative Consultants: Daniel DiManna & Scott Greggory
Voice Talent: Scott Greggory
Recording Engineer: Chris Zaharias