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February 2022 On Hold Marketing of the Month

Torn Paper Bottom Edge

NAPA Auto Parts

February 2022

The Style

For years, we’ve taken a lighter approach with the NAPA copy, putting a humorous spin on car care and the parts and supplies NAPA carries.

This production was created for the Real Deal program, so it’s targeted at shop owners and managers who are calling to purchase parts for re-sale, as well as supplies and equipment for their own operations. Given the audience, we often poke fun at shop culture.

About Our Client

NAPA – the National Automotive Parts Association – has been serving America’s professional automotive technicians and do-it-yourselfers since 1925. The company maintains the industry’s largest inventory – more than 500,000 parts and accessories. There are 6,000+ NAPA Auto Parts stores and more than 16,000 NAPA AutoCare and AutoCare Collision Centers across the U.S. Learn more at

Production Credits

Creative Consultant: Bob Seybold

Voice Talent: Scott Greggory

Recording Engineer: Josh Jump

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