The Client - Dixie Restoration Depot (Our client since 2017)

What They Do

Located in Manchester, Connecticut, the Dixie team sells parts for specific cars from the late 1960s through the late ‘80s: the Chevy Malibu, Monte Carlo, Chevelle and El Camino. Customers can search for and buy parts at their website, DixieRestorationDepot.com.

Why BusinessVoice?

“I chose BusinessVoice because I loved the samples I heard on your website,” wrote Matt Hartzog, President of DRD. “They were different and more entertaining than any other On Hold Marketing I had ever heard.”

“We love when people tell us that,” said BusinessVoice Chief Creative Officer Scott Greggory. “Especially when we’re using Humor On Hold, we want to turn what most people consider to be an insignificant moment into a surprising, memorable experience.”

Why Humor?

Humor On Hold works well for my business,” wrote Hartzog, “because it differentiates us from our (less entertaining) competitors.

“I’m especially fond of the trucker hat bit in this new production. It weaves humor and product information together in a way that I’d like to explore further in the future.” (That message begins at 1:53 in the video above.)

Production Credits

Copywriter: Scott Greggory (Additional Copy: Shaun Turner)
Voice Talent: Amy Scott & Scott Greggory
Recording Engineer: Chris Zaharias

The Client - C&R Tire (Our client since 2017)

A Brief Backstory

This is the first On Hold Marketing production we created for C&R Tire. Previously, they only used music on hold. Steve Ferrante recommended that they make the switch to OHM. Steve is the independent sales training expert who presents our on-site Telephone Etiquette Training.

C&R Tire doesn't use print or broadcast channels to advertise, and they don't publish their tire prices anywhere, so customers need to call for price quotes. “That emphasis on phone contact is one reason On Hold Marketing will be an important new element of their marketing strategy,” said Bob Seybold, the BusinessVoice Creative Consultant working with C&R.

The Goals

Ralph Holmstrom is one of the company owners. “We want to make [our customer] hold times seem short,” he said, “and remind them about maintenance services, any rebates,” and other information they can use.

Proven Success

“C&R Tire has been a local, family-owned business since 1996,” said Seybold. “That's an important distinction for them because their competition is national chain stores where customer service can be very impersonal. C&R has some amazing reviews on Yelp and Facebook, and we're leveraging those to create a regular On Hold Marketing segment that features customer testimonials.”

Production Credits

Copywriter: Bob Seybold
Voice Talent: Amy Jeffries & Bob Seybold
Recording Engineer: Don Binkley

The Client - MadAveGroup (Our parent agency)

What Is This?

The Christmas season is full of cherished imagery and traditions that have lasted generations. However, neither include references to smelly stockings, vibrating websites and bits of old fish as the On Hold Marketing production in the video above does, so it may seem a little irreverent, but it’s all in good fun.

“One of the things we like to do with Humor On Hold™ is poke fun at convention, whether it’s a holiday, a brand or industry, even advertising itself,” said Scott Greggory, the writer behind this OHM. “With that unexpected approach, we want to catch our audience off guard, earn their interest, and then draw them into the content.”

Why Humor On Hold™?

“Before we can share any legitimate information with callers, we have to encourage them to listen actively,” said Greggory. “That can be tough to do when so many people perceive holding to be a negative environment.”

Callers may also feel like they’re only going to hear predictable, perfunctory information when on hold. So, when we can surprise them with humorous copy or music or a funny attitude, we have a better chance of winning their attention.

Proven Success

Since 1994, BusinessVoice Humor On Hold™ has differentiated brands, delighted audiences and impressed award show judges. Several companies have signed on to work with us because of our humorous approach. Clients have told us many times that callers ask to be placed on hold again so they can hear our work. And we’ve earned more than 100 marketing and creative awards.

Want to talk about putting Humor On Hold™ in place for your brand? Contact us today: 800/473-9005

Production Credits

Copywriter: Scott Greggory
Voice Talent: Scott Greggory & Amy Scott
Recording Engineer: Don Binkley

The Client - Lakeland Auto & Marine (Our client since 2016)

Why Humor On Hold™?

Chris Hamann is the President of Lakeland Auto & Marine, a car and boat repair company in Port Clinton, Ohio.

Chris likes to make sure his customers enjoy a good laugh while on hold. “I believe it relaxes our callers,” he wrote. “Not many people are happy when their vehicle needs attention. The humor puts them in a better mood. Most of our customers know that we're a humorous group anyway. And if they didn’t, they find that out when they call.”

The Value

“I feel this is a perfect fit for our business,” Hamann wrote. “Who wants to be put on hold? But these productions convey pertinent information in a humorous manner, and they just click with our callers.”

“I get business owners asking us all the time who does our productions. I’ve referred BusinessVoice multiple times. We actually get callers who specifically ask to be put on hold so they can listen to the entire production!”

Their Latest Production

As if he hadn't been complimentary enough, Chris had even more nice things to say about the On Hold Marketing in the video above. “Absolutely great! I’m impressed by how creative you are! Thanks again. You folks are amazing!”

Production Credits

Copywriter: Scott Greggory
Voice Talent: Scott Greggory & Amy Scott
Recording Engineer: Don Binkley

The Client - Quality Inn and Suites of Monroe (Our client since 1993)

What They Do

Quality Inn and Suites of Monroe is a full-service hotel located in southeastern Michigan. The facility offers 127 guest rooms, as well as meeting rooms, ballrooms, and a long list of popular amenities.

The Concept

In June 2017, Creative Consultant Bob Seybold wrote On Hold Marketing copy for another client - Reliance Industrial Products - that was a bit different. Rather than focusing on what Reliance does, Bob provided callers with helpful tips on lots of general subjects - from maximizing the ROI on home improvements, tightening up resumes, and eating a healthier breakfast to strengthening online security, beating insomnia, and using an alternative form of auto financing.

With this production, Bob provides more great advice. It’s still not directly related to the client, but it’s all aimed at travelers - the people who are calling Quality Inn and Suites.

The Benefits

We like this approach because it’s about “giving” to the audience, a concept we introduced on our parent agency’s blog with the post Giving vs. Taking: A Fresh Approach to Advertising.

Each message is quick, and it’s likely that almost every caller will take away at least a few good tips that they could integrate into their traveling.

Production Credits

Copywriter: Bob Seybold
Voice Talent: Bob Seybold
Recording Engineer: Chris Zaharias

The Client - Jamieson’s Audio Video (Our client since 2003)

The Approach

Years ago, when we first discussed the Jamieson’s On Hold Marketing program with our client, owner David Jamieson explained his marketing philosophy: “I don't want to compete on price; let's sell the experience." And that’s what we’ve focused on ever since.

The Writer’s Thoughts

“The technology is ever-changing, but the constant is the great experience that Jamieson’s Audio Video delivers,” said Creative Consultant Bob Seybold. “Their customers get high-quality products that are matched to their needs.

“The On Hold Marketing copy we write for Jamieson's features information about some of the most sophisticated equipment you'll find anywhere, but we don't focus on technical specs. We want to show callers how the products and services from Jamieson's can fulfill their needs, whether that's entertaining their family in a custom-built home theater, keeping everyone connected and online with well-designed home networking, creating different atmospheres in their home with wireless music systems, or managing the routine processes of daily life with home automation.”

About Our Client

Jamieson’s Audio Video has been in business for more than 60 years. From their showroom in Toledo, Ohio, they design and sell high-performance audio systems, home theaters, media rooms, and automation and smart technology systems.

By the way, the company’s logo (below) and tag line - Hear. See. Believe. - were created years ago by Terry Lesniewicz, now the creative leader of our sister agency d2iJAV
Production Credits

Copywriter: Bob Seybold
Voice Talent: Amy Jeffries
Recording Engineer: Don Binkley