The Client - Binkelman Corporation (Our client since April 1996)

What They Do

Binkelman is a “total solutions parts distributor” that serves the mining, glass, automotive, agricultural, energy, and steel industries. They provide bearings, conveyor components and industrial supply products, along with mechanical, industrial automation and rubber products.

What We Do for Them

We create Humor On Hold™ content for Binkelman's callers in order to keep them entertained. After more than 20 years, a humorous caller experience is part of the Binkelman brand, and an expectation customers certainly have when contacting the company.

The Content

This production contains references to the new Binkelman-flavored donuts, a solid tip on dealing with chapped lips, how the push for gender equality will affect Binkelman's name, and more. Hit the play button on the video above and give it a listen.

Production Credits

Copywriter: Scott Greggory
Voice Talent: Scott Greggory & Amy Scott
Recording Engineer: Chris Zaharias

The Client - Black & White Transportation (Our client since 1994)

What They Do

For more than 80 years, Black & White has been getting Toledoans where they need to be. A veteran-owned small business, the company operates the largest fleet of sedans, minivans and wheelchair accessible vans in northwest Ohio.

How We Help

We work to generate additional opportunities for Black & White by reminding callers of the many ways they can use the service, from business transportation, elder care and courier applications, to night-out and wedding-related events.

And in this age of “amateur” ride share services such as Uber and Lyft, we reinforce B&W’s commitment to vehicle safety and qualified, trained, professional drivers.

Easy to Use

We also create On Hold Marketing content to promote the Black & White app. It allows users to call the company quickly, receive ride confirmations and cost estimates, monitor the arrival time of their specific vehicle, track their ride history for tax and reimbursement reasons, and access other valuable information.

Production Credits

Copywriter: Andrea Poteet
Voice Talent: Jody Zink
Recording Engineer: Don Binkley

The Client - Dixie Restoration Depot (Our client since 2017)

What They Do

Located in Manchester, Connecticut, the Dixie team sells parts for specific cars from the late 1960s through the late ‘80s: the Chevy Malibu, Monte Carlo, Chevelle and El Camino. Customers can search for and buy parts at their website, DixieRestorationDepot.com.

Why BusinessVoice?

“I chose BusinessVoice because I loved the samples I heard on your website,” wrote Matt Hartzog, President of DRD. “They were different and more entertaining than any other On Hold Marketing I had ever heard.”

“We love when people tell us that,” said BusinessVoice Chief Creative Officer Scott Greggory. “Especially when we’re using Humor On Hold, we want to turn what most people consider to be an insignificant moment into a surprising, memorable experience.”

Why Humor?

Humor On Hold works well for my business,” wrote Hartzog, “because it differentiates us from our (less entertaining) competitors.

“I’m especially fond of the trucker hat bit in this new production. It weaves humor and product information together in a way that I’d like to explore further in the future.” (That message begins at 1:53 in the video above.)

Production Credits

Copywriter: Scott Greggory (Additional Copy: Shaun Turner)
Voice Talent: Amy Scott & Scott Greggory
Recording Engineer: Chris Zaharias

The Client - C&R Tire (Our client since 2017)

A Brief Backstory

This is the first On Hold Marketing production we created for C&R Tire. Previously, they only used music on hold. Steve Ferrante recommended that they make the switch to OHM. Steve is the independent sales training expert who presents our on-site Telephone Etiquette Training.

C&R Tire doesn't use print or broadcast channels to advertise, and they don't publish their tire prices anywhere, so customers need to call for price quotes. “That emphasis on phone contact is one reason On Hold Marketing will be an important new element of their marketing strategy,” said Bob Seybold, the BusinessVoice Creative Consultant working with C&R.

The Goals

Ralph Holmstrom is one of the company owners. “We want to make [our customer] hold times seem short,” he said, “and remind them about maintenance services, any rebates,” and other information they can use.

Proven Success

“C&R Tire has been a local, family-owned business since 1996,” said Seybold. “That's an important distinction for them because their competition is national chain stores where customer service can be very impersonal. C&R has some amazing reviews on Yelp and Facebook, and we're leveraging those to create a regular On Hold Marketing segment that features customer testimonials.”

Production Credits

Copywriter: Bob Seybold
Voice Talent: Amy Jeffries & Bob Seybold
Recording Engineer: Don Binkley

The Client - MadAveGroup (Our parent agency)

What Is This?

The Christmas season is full of cherished imagery and traditions that have lasted generations. However, neither include references to smelly stockings, vibrating websites and bits of old fish as the On Hold Marketing production in the video above does, so it may seem a little irreverent, but it’s all in good fun.

“One of the things we like to do with Humor On Hold™ is poke fun at convention, whether it’s a holiday, a brand or industry, even advertising itself,” said Scott Greggory, the writer behind this OHM. “With that unexpected approach, we want to catch our audience off guard, earn their interest, and then draw them into the content.”

Why Humor On Hold™?

“Before we can share any legitimate information with callers, we have to encourage them to listen actively,” said Greggory. “That can be tough to do when so many people perceive holding to be a negative environment.”

Callers may also feel like they’re only going to hear predictable, perfunctory information when on hold. So, when we can surprise them with humorous copy or music or a funny attitude, we have a better chance of winning their attention.

Proven Success

Since 1994, BusinessVoice Humor On Hold™ has differentiated brands, delighted audiences and impressed award show judges. Several companies have signed on to work with us because of our humorous approach. Clients have told us many times that callers ask to be placed on hold again so they can hear our work. And we’ve earned more than 100 marketing and creative awards.

Want to talk about putting Humor On Hold™ in place for your brand? Contact us today: 800/473-9005

Production Credits

Copywriter: Scott Greggory
Voice Talent: Scott Greggory & Amy Scott
Recording Engineer: Don Binkley

The Client - Lakeland Auto & Marine (Our client since 2016)

Why Humor On Hold™?

Chris Hamann is the President of Lakeland Auto & Marine, a car and boat repair company in Port Clinton, Ohio.

Chris likes to make sure his customers enjoy a good laugh while on hold. “I believe it relaxes our callers,” he wrote. “Not many people are happy when their vehicle needs attention. The humor puts them in a better mood. Most of our customers know that we're a humorous group anyway. And if they didn’t, they find that out when they call.”

The Value

“I feel this is a perfect fit for our business,” Hamann wrote. “Who wants to be put on hold? But these productions convey pertinent information in a humorous manner, and they just click with our callers.”

“I get business owners asking us all the time who does our productions. I’ve referred BusinessVoice multiple times. We actually get callers who specifically ask to be put on hold so they can listen to the entire production!”

Their Latest Production

As if he hadn't been complimentary enough, Chris had even more nice things to say about the On Hold Marketing in the video above. “Absolutely great! I’m impressed by how creative you are! Thanks again. You folks are amazing!”

Production Credits

Copywriter: Scott Greggory
Voice Talent: Scott Greggory & Amy Scott
Recording Engineer: Don Binkley