The Client - Farmbrook Dental Group (Our client since 2004)

The Writer’s Thoughts

“Farmbrook is a client that loves our proactive approach to content creation,” said Creative Consultant Bob Seybold. “And in the 14 years I’ve worked with them, I can count on one hand the number of times they've made changes to the scripts we’ve sent for their review. A lot - if not most - of our clients have that high level of trust in what we write for them, but we never take that trust for granted.

“Everyone at Farmbrook Dental works to deliver pleasant patient experiences. And the On Hold Marketing we create for them complements that effort. We provide advice and information to make each caller’s experience valuable and help patients become active partners in their own dental health.”

Their Practice

Farmbrook Dental Group’s offices are located in Bloomfield Hills, Michigan. Their three dentists provide the full range of dental services.

Production Credits

Copywriter: Bob Seybold
Voice Talent: Catherine Smith
Recording Engineer: Don Binkley

The Client - Omega Force (Our client since April 2017)

What They Do

The service heroes of Omega Force save the day every day by providing in-home repair of all major appliances, including washers, dryers and refrigerators, ranges, microwaves and dishwashers.

From their secret lair in Rogers, Minnesota, Omega Force serves the good citizens of the Twin Cities with super 'round-the-clock appliance care.

Their Difference

Founder Phil Whiteford summed up the Omega Force difference this way: "We promise to provide such an amazing and totally exceptional repair service experience that you may want to break something on purpose just so we'll come back."

And he's sworn a hero-like oath that when members of his team arrive to rescue your appliance, they'll be "clean, courteous, highly competent and, well, nice." Isn't that exactly what you're looking for in a super hero?


The Content

The On Hold Marketing we create for The Force harkens back to the announcers on old radio serials and the batman TV series from the 1960s. The intentionally over-dramatic voiceover is backed by intense music and punctuated with explosions and laser beams.

"As a comic book fan, it’s enjoyable to come up with the content for Omega Force," said Creative Consultant Jason Webber. "They’re a fun client that isn’t afraid of new ideas."

Owner Phil Whiteford wrote, "You do good work on the creative side. I think it’s great! Thank you."

Production Credits

Copywriter: Jason Webber
Voice Talent: Steve Lovvorn & Amy Scott
Recording Engineer: Don Binkley

The Client - Binkelman Corporation (Our client since April 1996)

What They Do

Binkelman is a “total solutions parts distributor” that serves the mining, glass, automotive, agricultural, energy, and steel industries. They provide bearings, conveyor components and industrial supply products, along with mechanical, industrial automation and rubber products.

What We Do for Them

We create Humor On Hold™ content for Binkelman's callers in order to keep them entertained. After more than 20 years, a humorous caller experience is part of the Binkelman brand, and an expectation customers certainly have when contacting the company.

The Content

This production contains references to the new Binkelman-flavored donuts, a solid tip on dealing with chapped lips, how the push for gender equality will affect Binkelman's name, and more. Hit the play button on the video above and give it a listen.

Production Credits

Copywriter: Scott Greggory
Voice Talent: Scott Greggory & Amy Scott
Recording Engineer: Chris Zaharias

The Client - Black & White Transportation (Our client since 1994)

What They Do

For more than 80 years, Black & White has been getting Toledoans where they need to be. A veteran-owned small business, the company operates the largest fleet of sedans, minivans and wheelchair accessible vans in northwest Ohio.

How We Help

We work to generate additional opportunities for Black & White by reminding callers of the many ways they can use the service, from business transportation, elder care and courier applications, to night-out and wedding-related events.

And in this age of “amateur” ride share services such as Uber and Lyft, we reinforce B&W’s commitment to vehicle safety and qualified, trained, professional drivers.

Easy to Use

We also create On Hold Marketing content to promote the Black & White app. It allows users to call the company quickly, receive ride confirmations and cost estimates, monitor the arrival time of their specific vehicle, track their ride history for tax and reimbursement reasons, and access other valuable information.

Production Credits

Copywriter: Andrea Poteet
Voice Talent: Jody Zink
Recording Engineer: Don Binkley

The Client - Dixie Restoration Depot (Our client since 2017)

What They Do

Located in Manchester, Connecticut, the Dixie team sells parts for specific cars from the late 1960s through the late ‘80s: the Chevy Malibu, Monte Carlo, Chevelle and El Camino. Customers can search for and buy parts at their website, DixieRestorationDepot.com.

Why BusinessVoice?

“I chose BusinessVoice because I loved the samples I heard on your website,” wrote Matt Hartzog, President of DRD. “They were different and more entertaining than any other On Hold Marketing I had ever heard.”

“We love when people tell us that,” said BusinessVoice Chief Creative Officer Scott Greggory. “Especially when we’re using Humor On Hold, we want to turn what most people consider to be an insignificant moment into a surprising, memorable experience.”

Why Humor?

Humor On Hold works well for my business,” wrote Hartzog, “because it differentiates us from our (less entertaining) competitors.

“I’m especially fond of the trucker hat bit in this new production. It weaves humor and product information together in a way that I’d like to explore further in the future.” (That message begins at 1:53 in the video above.)

Production Credits

Copywriter: Scott Greggory (Additional Copy: Shaun Turner)
Voice Talent: Amy Scott & Scott Greggory
Recording Engineer: Chris Zaharias

The Client - C&R Tire (Our client since 2017)

A Brief Backstory

This is the first On Hold Marketing production we created for C&R Tire. Previously, they only used music on hold. Steve Ferrante recommended that they make the switch to OHM. Steve is the independent sales training expert who presents our on-site Telephone Etiquette Training.

C&R Tire doesn't use print or broadcast channels to advertise, and they don't publish their tire prices anywhere, so customers need to call for price quotes. “That emphasis on phone contact is one reason On Hold Marketing will be an important new element of their marketing strategy,” said Bob Seybold, the BusinessVoice Creative Consultant working with C&R.

The Goals

Ralph Holmstrom is one of the company owners. “We want to make [our customer] hold times seem short,” he said, “and remind them about maintenance services, any rebates,” and other information they can use.

Proven Success

“C&R Tire has been a local, family-owned business since 1996,” said Seybold. “That's an important distinction for them because their competition is national chain stores where customer service can be very impersonal. C&R has some amazing reviews on Yelp and Facebook, and we're leveraging those to create a regular On Hold Marketing segment that features customer testimonials.”

Production Credits

Copywriter: Bob Seybold
Voice Talent: Amy Jeffries & Bob Seybold
Recording Engineer: Don Binkley