Maintaining a client for 25 years is unusual for any type of business, but especially for marketing and advertising firms.
That’s why we’re so proud to announce that, as of 2017, BusinessVoice has been serving TEN companies for a quarter of a century or more.
We celebrated that unique milestone by visiting each of our 25-year clients and presenting them with a customized, hand-crafted glass sculpture like the one on the right.
The inscription on the base acknowledges “our 25-year relationship and [our client's] dedication to delivering exceptional customer experiences.”
And since we’ve been working with 83 clients for twenty years or more, we hope to be delivering many more of these beautiful mementos in the years to come.
The first goal of our Humor On Hold™ is to create a unique experience that engages callers quickly and encourages them to listen actively. Once we’ve captured their attention, we can inform, motivate and persuade.
Having our Humor On Hold™ recognized for its creativity and effectiveness by marketing industry professionals is icing on the cake, and makes the work we do even more rewarding.
So, we’re happy to announce that BusinessVoice earned three 2016 MarCom Awards for “outstanding achievement in the concept, direction, design and production of marketing and communication materials and programs.”
In other words, they like what we do.
We won a Platinum MarCom Award for “That’s Pretty Hot,” a piece we created for Binkelman Corporation.
A MarCom Gold Award went to “Talented Tongues,” an On Hold Marketing production for International Translating Company.
And “Flippin’ TV," our 14-voice, 18-vignette epic for Arrowwood Lodge, received an Honorable Mention.
It’s pretty exciting for us when people are motivated to write about the work we create, whether that writing takes the form of a client testimonial, an award show judge’s comments or, in this case, a blog post.
BusinessVoice Creative Consultant Andrea Poteet writes the Florida Fine Cars copy and is featured throughout the post.
As she explains, “I think callers can relate to [humorous] content like this, but it also throws them for a loop when they first hear it. The humor grabs the callers’ attention so they don’t miss the message about what makes Florida Fine Cars different.”
Read “Dial Up Florida Fine Cars and Giggle While You Wait,” and then check out the story behind FFC’s On Hold Marketing of the Month production.
The first in a series of advertorials by BusinessVoice appeared in the May 2016 issue of The Retail Observer, a publication that provides "educational information to independent retailers across the globe." The magazine features articles about retail views, trends, brand building, customer service and business practices.
While the article on the right was written with appliance repair companies in mind, it applies to any business that wants to sell more to their existing customers.
In the 12-year history of the On Hold Messaging Association’s annual awards (known as the MARCEs), BusinessVoice has won SIX Judge’s Choice awards - more than any other agency.
Our latest Judge’s Choice win came on April 30th at OHMA’s annual conference, held in Denver this year.
The winning work was a humorous piece called “Interviews” that we created for Binkelman Corp.
According to MARCE Award guidelines, Judge’s Choice Awards are chosen “based on the judge’s individual standards of what constitutes an excellent On Hold Messaging production.”
Judge Andy Hedberg wrote, "Really well written, and the voice actors were spot on. I laughed several times. Very funny!"
"I really had to put some thought into finding something to criticize," wrote judge Emmett Andrews. "There's nothing perfect and there's always something that could be better, but in this case, it's a challenge to find."
And judge Rachel McGrath noted the "great voice acting by the men, creative writing, and great use of sound effects."
It’s very flattering that such a large number of judges throughout the years have singled out our work as effective, unique and memorable.
Watch the video to hear the winning entry.
Our Humor On Hold™ must have really stood out to the judges of the 22nd annual Communicator Awards.
More than 6,000 entries competed for the coveted international honor, but only 16 in the Audio category received a Gold Award of Excellence.
Ours was one of them.
“Interviews” is the name of the winning On Hold Marketing production we created for Binkelman Corp. It features three goofy interviews related to the company, along with other humorous content.
Scott Greggory wrote and produced the winning entry.
"The style, copy, voices, sound effects and music all come together to produce a unique on hold experience, one that callers would likely enjoy and remember longer," he said. "And when an audience enjoys your marketing, they associate that good feeling with your brand."