The Client - Ray’s Trash Service (Our client since July 2009)
What the Client Does
Serving 17 counties, Ray’s Trash is the largest independent waste disposal and recycling operation in central Indiana. They also provide document destruction, demolition, disaster clean-up and land clearing for residential, commercial, industrial and construction-focused customers.
The Client's Brand
From their website to their vehicles, Ray’s maintains a bright and cheery brand. They have fun with what they do, so incorporating humor into their On Hold Marketing made a lot of sense.
We’ve been transitioning Ray’s callers from straight content to light humor for the last few months, and we hope to “ramp up the funny” in future updates. Until then, this production features light humor sprinkled in every now and then.
We also included information about Ray’s contact and feedback points, the value of visiting the Ray’s website, and information on the illegality of putting electronics in the trash. There’s a bit of cross-selling, too, with the mention of Ray’s roll-off containers and document shredding services.
Creative Consultant: Andrea Poteet
Voice Talent: Scott Greggory
Recording Engineer: Don Binkley