The Client - Concord Mortgage Group (Our client since 2014)

An Explanation

Last month’s OHM of the Month winner was another mortgage lender - NOIC. In fact, this month’s winner - Concord Mortgage Group - owns NOIC.

While we wouldn’t normally highlight companies within the same industry for two consecutive months, we thought this was an interesting case.

Since late 2014, we’ve been providing Concord with straight-forward On Hold Marketing content in a traditional format. But when Jason Perkins, our common contact at NOIC and Concord, heard the Humor On Hold we created for NOIC, he thought a lighter approach would make sense for the Concord brand as well.

We thought that change of direction was worth noting. By exposing Jason to what we could do for his callers on hold, he immediately saw the benefits, including how much Concord’s callers might enjoy the content.  

That's one of the things we do well here at BusinessVoice: develop new ways to engage your callers on hold. "Possibility" and "opportunity" are words we use a lot, and we're glad that Jason recognized both.

The Process

Our Andrea Poteet serves as Creative Consultant for both clients. Along with input from Chief Creative Officer Scott Greggory, she put together the new concept and copy. Then, Scott directed the recording and editing sessions.

“Once Andrea came up with the idea of the therapist talking with several patients about their mortgage fears, I had to find a way to logically transition between the vignettes,” said Greggory. “I’ve always been a fan of the animated show Dr. Katz, Professional Therapist, and while I go out of my way to avoid creative theft, I have to admit that I swiped the music style from Katz for our production.”

“The music really makes it feel like a Katz episode,” added Andrea.

Production Credits

Creative Consultant: Andrea Poteet
Voice Talent: Amy Scott, Scott Greggory, Bob Seybold and Don Binkley
Recording Engineer: Don Binkley