The Client - NOIC Home Mortgage Lender (Our client since 2006)

What They Do

NOIC is a full-service mortgage banker that lends to home buyers, builders and real estate professionals. The NOIC staff provides expert assistance with every aspect of mortgage lending from offices in Monroe, Michigan and Sylvania, Perrysburg and Westlake, Ohio.

A New Direction

Humor On Hold™ may be a new concept for NOIC, but it’s one we talk about internally all the time. “We’re always thinking about how can we surprise callers in a positive way,” said BusinessVoice Chief Creative Officer Scott Greggory. “Specifically, which clients need a fresh approach? Which industries could present themselves less rigidly, less predictably?”

“Banks and mortgage lenders are definitely business types that could humanize and have more fun with their marketing, so we were very happy when the team at NOIC had such a positive response to our content,” said Greggory.

The Client’s Reaction

"[Writer] Andrea Poteet approached me with an idea that was unique and fun,” wrote Jason Perkins, NOIC’s Director of Marketing. “She asked me if I was open to it and I said, ‘Of course!’ When I listened to the recording for the first time, I was shocked by how creative it was. I listened to it over and over just thinking, “Our customers are going to love this!" I like this new creative direction the OHM is taking. Awesome job! Amazing! Keep up the great work, guys!"

The Writer’s Thoughts

“I was really excited to try something a bit out-of-the-box for NOIC,” wrote Creative Consultant Andrea Poteet. “Some callers may be nervous about applying for a mortgage. Helping them laugh can be a great way to alleviate some of those fears, while sending the message that NOIC will guide them through the process.”

Production Credits

Creative Consultant: Andrea Poteet
Voice Talent: Scott Greggory, Bob Seybold and Amy Scott
Recording Engineer: Don Binkley