What They Do
Founded in 1987, Mountain View Tire and Auto Service provides tires and automotive service to drivers throughout Southern California. The 30-store chain is owned and operated by two generations of the Mitsos family.
Mountain View’s commitment to delivering “the WOW experience” at every touchpoint has earned the company legions of loyal customers and scores of enthusiastic testimonials.
Stories On Hold
In addition to BusinessVoice providing Mountain View’s On Hold Marketing, our parent agency - MadAveGroup - takes care of all of their other marketing, including their website. The Good News section of the site features many examples of - you guessed it - good news: stories about the nice choices people make; stories about accomplishments, anniversaries, how Mountain View supports the community, and more.
By turning a few of those stories into On Hold Marketing content, we gave callers more reasons to like Mountain View, and reinforced WHY they should choose Mountain View for tires and service.
The Writer’s Thoughts
“More and more, we’re focusing on answering the question ‘why’ rather than ‘what,’” said writer Scott Greggory. “Callers know that Mountain View sells tires, and the Goodyear tire they sell is the same Goodyear tire that the competitor down the road sells. So, we use the On Hold Marketing content to prove to people that they’re better off buying from Mountain View.”
Creative Consultant: Scott Greggory
Voice Talent: Amy Scott and Scott Greggory
Recording Engineer: Don Binkley