The Client - Hospice of Michigan (Our client since January 2014.)
Like many organizations that handle life and death issues, Hospice of Michigan (HOM) must walk the narrow line between marketing its services and avoiding the perception of marketing its services. Their callers on hold are often in crisis, concerned for their own life or the life of a loved one. They want help without feeling that someone is selling them something.
The mood of the On Hold Marketing is especially important for this audience. The music complements the voices, which are serious, yet softer and comforting.
The Writer's Thoughts
"Creating this content requires a real sensitivity to what the audience is going through," said the writer Scott Greggory. "We work to communicate that the HOM team is qualified, compassionate, and always available, while trying to instill confidence and provide comfort."
About Our Client
Hospice of Michigan is the state's largest, most experienced provider of hospice care, with roots dating back to the 1970s.
HOM serves more than 1,700 patients each day, regardless of their age, diagnosis or ability to pay. The organization relies on donations to cover the expenses that insurance providers do not reimburse. Learn more at www.HOM.org.
Creative Consultant: Scott Greggory
Voice Talent: Amy Scott and Scott Greggory
Recording Engineer: Don Binkley