The Client - ProMedica (Our client since January 2009.)

We write and produce the On Hold Marketing for the ProMedica call center in Toledo, Ohio. We update the content quarterly.

The Style

The copy communicates how accessible ProMedica is via their many affiliated locations, health-related events, and online. It also reinforces that the ProMedica team is available to you and your family throughout the span of life, providing specialized care for newborns, senior citizens and every age in between. The classical music complements the theme used in ProMedica's broadcast advertising.

The Writer's Thoughts

"ProMedica has such a recognizable brand in this region," said Creative Consultant Jessica Miller.

"Their message is confident and comforting, and I wanted to support those feelings with the copy."

About Our Client

ProMedica is a locally owned, nonprofit healthcare organization that serves northwest Ohio and southeast Michigan. They provide a full range of diagnostic, medical and surgical specialties, including emergency medicine and trauma, heart and vascular, oncology, orthopaedics, neurology, and women's and children's services. ProMedica is recognized nationally for the consistent, high-level care that they provide.

Production Credits

Creative Consultant: Jessica Miller
Voice Talent: Scott Greggory
Recording Engineer: Don Binkley