The Client - Michigan Head & Spine Institute (Our client since 2001)

What They Do

The team at MHSI isn’t messin’ around! From their nine surgery centers in Southeast Michigan, the staff treats patients with disorders of the head and spine. Their specialties include neurology, neurosurgery, neuropsychology and physiatry, which is a non-operative discipline used to improve patients' lives by improving function.

The Writer’s Thoughts

Senior Creative Consultant Bob Seybold pulls together the content for MHSI’s On Hold Marketing. He says, “We believe in the power of story and, whenever possible, incorporating our clients’ stories into their marketing content.”

Bob notes that Michigan Head and Spine Institute produces "Patient Stories" videos that they feature on their website and social media channels. “We extend the value of that marketing effort by repurposing some of the audio from those videos and using it in the client’s On Hold Marketing. It reinforces MHSI’s brand and creates a unique experience for callers.”

Production Credits

Creative Consultant: Bob Seybold
Voice Talent: Catherine Smith
Recording Engineer: Josh Jump