The Client - NAPA Auto Parts (Our client since January 1996.)

The Programs

We produce On Hold Marketing for many NAPA Auto Parts stores in several states. Based on each location's needs, we provide either a monthly Image production, a bi-monthly Sales Driver production, a quarterly Real Deal production or a combination of those.

The Style

For years, we’ve taken a lighter approach with the NAPA copy, putting a humorous spin on car care and the parts and supplies NAPA carries.

This production was created for the Real Deal program, so it’s targeted at shop owners and managers who are calling to purchase parts for re-sale, as well as supplies and equipment for their own operations. Given the audience, we often poke fun at shop culture.

About Our Client

NAPA - the National Automotive Parts Association - has been serving America's professional automotive technicians and do-it-yourselfers since 1925. The company maintains the industry's largest inventory - more than 500,000 parts and accessories. There are 6,000+ NAPA Auto Parts stores and more than 16,000 NAPA AutoCare and AutoCare Collision Centers across the U.S. Learn more at NAPAOnline.com.

Production Credits

Creative Consultant: Bob Seybold
Voice Talent: Scott Greggory
Recording Engineer: Josh Jump