The Client - Lexus of Toledo (Our client since June 2004.)
This On Hold Marketing production was designed to put callers in a Lexus frame of mind.
The descriptive copy. The branded music. The voiceover with its dramatic pauses. The sensual sound effects. All come together to create an audio environment that whets the appetite for a finely crafted Lexus automobile.
The Writer's Thoughts
"Lexus creates an exciting experience with their broadcast advertising," said Creative Consultant Jessica Miller. "I wanted to emulate that in their On Hold Marketing. The use of the commercial music and sound effects reinforces that feeling, and disabuses the notion that Lexus is merely a luxury brand; it's a luxury thrill ride."
Recording Engineer Chris Zaharias assembled all the audio elements. He added, "I wanted the pace to build through the entire production and add to the sense of drama."
About Our Client
Lexus of Toledo works to provide a world-class ownership experience for those who are passionate about driving and what they drive.
Located at 7505 West Central Avenue on Toledo's famed Central Avenue Strip, Lexus of Toledo offers new and pre-owned vehicles, as well as financing and comprehensive service.
Creative Consultant: Jessica Miller
Voice Talent: Amy Scott and Scott Greggory
Recording Engineer: Chris Zaharias