The Client - Downey PHCE (Our client since 2018)
What They Do
Since 1995, the Downey family has served Northwest Ohio as an HVAC, plumbing and electrical contractor. They work with homeowners and businesses from their facilities in Bowling Green, Ohio.
A Different Approach
Downey has opted for our Humor On Hold approach since January 2020. Normally, our copywriting process is solitary with one writer developing each script, from the concept stage throught the final editing. But with Downey, Creative Consultant Cassandra Evans takes the creative lead. She begins the update by reaching out to the client for general input and then writes the first internal draft. Chief Creative Officer Scott Greggory jumps in next to add his two cents.
"The team at Downey likes the different feel we bring to their caller experience," said Cassandra. "With our humorous content we can present their company as easy and fun to work with, and it helps callers relax a bit. Any time we can turn holding into an enjoyable moment, that's a win for everyone involved."
Creative Consultants: Cassandra Evans & Scott Greggory
Voice Talent: Scott Greggory & Amy Scott
Recording Engineer: Chris Zaharias