The Client - Warwick (Our client since 2004)

The Backstory

Warwick opened in 1940 as a furniture store in downtown Cleveland, Ohio.

In 1956, they started installing internal phone systems known as Private Automatic Exchanges and by 1960 they were emerging as leaders in the telecommunications field.

Warwick's data division began in 2010 and today provides managed service solutions for many industries.

What They Do

Serving Northeast and Central Ohio, the Warwick team "optimizes technology and manages connections," providing network infrastructure, cloud, cybersecurity, connectivity and voice services.

Their clients include call centers, as well as healthcare, education and nonprofit organizations, plus hospitality, manufacturing, financial and insurance companies. 

The Writer’s Thoughts

"Warwick has been on the front lines of helping their customers survive the COVID era, so they're facing the same content-related challenge many of our other clients are experiencing," said Senior Creative Consultant Bob Seybold. "Callers suffering from pandemic fatigue are tired of hearing about COVID-19, even though it's still a fact of life that businesses are forced to deal with and talk about."

Bob's solution: "I acknowledged that fatigue and moved the conversation forward by using analogies and scenarios that are relatable for callers. Then, we provided solutions based on Warwick's products and services."

Production Credits

Creative Consultant: Bob Seybold
Voice Talent: Amy Jeffries
Recording Engineer: Chris Zaharias