The Client - Arrowwood Lodge (Our client since 2016)
Hospitality in the COVID Era
Arrowwood Lodge is a vacation destination in Baxter, Minnesota. They’re known for their indoor water park, Baxter’s Bar and Grill and guest rooms that are so large they’re known as “cabins.”
Like many others in the hotel and restaurant sectors, Arrowwood has had to adapt to accommodate public fears, government restrictions and smaller crowds brought on by the pandemic.
With this On Hold Marketing production, we told callers about some of the changes that might affect their vacation - like reduced waterpark hours - but we also promoted Arrowwood’s clever idea to encourage visits from a different type of guest. The lodge now offers special day rates for people who need a break from working at home. The private rooms include the basics of a home office with the quiet and privacy that many remote workers might be missing these days.
One of Our Favorite Stories
Arrowwood will always have a special place in our hearts. When the lodge’s General Manager Carolyn Bare was researching On Hold Marketing providers in 2016, she knew she was looking for a company that could deliver creative content. "We wanted something that would help guests remember us,” she wrote.
The first OHM company Carolyn contacted produced a custom demo for her, but the work didn’t meet her expectations. When the demo provider realized they’d have trouble giving Carolyn what she wanted, they suggested that she call BusinessVoice.
Within a week, we signed Arrowwood Lodge as client and were working on their first production. Listen to that award-winning production here.
Creative Consultants: Andrea Poteet
Main Voice Talent: Scott Greggory
Recording Engineer: Chris Zaharias