The Client - NAPA Auto Parts (Our client since 1996)
What Is This?
It’s what we call a Real Deal production, one of three types we provide for NAPA. Each quarter, NAPA publishes promotional information about products, tools and machinery specifically for their automotive service and repair clients. We select several of the sale items and create on hold content about them.
We’ve used light humor in NAPA’s Sales Driver and Real Deal On Hold Marketing for years. “It’s a good fit with the audience, and it makes any time spent on hold more enjoyable,” said Andrea Poteet, the writer behind the NAPA content.
Established in 1925, NAPA - the National Automotive Parts Association - grew out of a group of independent parts dealers that joined together to make it easier for people and businesses to access the vehicle parts, tools and related products they need. With more than 6,000 stores across the United States, NAPA has been a major player in the auto parts industry for nearly a century.
Creative Consultant: Andrea Poteet
Voice Talent: Scott Greggory
Recording Engineer: Chris Zaharias