The Client - Arbor Hospice (Our client since 2017)
What Do They Do?
Providing exceptional medical care for patients, as well as expert support for caregivers, Arbor Hospice helps people in the final stages of life spend their remaining time "free of physical, emotional and spiritual pain in an environment where they are most secure."
Located in Ann Arbor, Michigan, Arbor Hospice has been serving the community since 1984, longer than any other hospice provider in the area.
The Writer's Thoughts
As you can imagine, creating marketing content for a hospice organization requires walking a thin line between the need to inform an audience and the desire to avoid selling of any type.
"I wanted to share the work we did for Arbor Hospice because this production was such a labor of love," said Creative Consultant Cassandra Evans. "When we spoke with [Director of Marketing] Tracey Pierce in July, she let us know that their On Hold Marketing needs had evolved. She didn’t want to continue to mention all their services. She wanted to focus on the emotional support they provide - showing empathy and understanding to all the caregivers they help each day. It was important to her that we let callers know they have an entire team available that can provide advice and support, no matter the time."
Cassandra said, "This project was very special to me. It was amazing that Tracey was so focused on her callers, their needs and their emotional state when they reach out."
Creative Consultant: Cassandra Evans
Voice Talent: Amy Scott & Scott Greggory
Recording Engineer: Don Binkley