The Client - Cross Company (Our client since 2019)

What They Do

Cross Company is 100% employee-owned with locations in 18 states. Their nearly 700 experts serve customers from six specialized groups, ranging from robotics and machine automation to process and mobile systems integration.

BusinessVoice provides On Hold Marketing for the four Cross Hose and Fittings ParkerStore retail locations in North Carolina, where they make custom hydraulic hose assemblies for walk-in customers.

Our Approach

"Every Cross associate has a stake in the success of the company, and they serve the public face-to-face every day," according to BusinessVoice Senior Creative Consultant Bob Seybold. "So, we work to make sure the On Hold Marketing reflects each employee's personal drive to create great experiences for their customers. And we often incorporate the voices of Cross Company employee-owners in the OHM content to deliver their authentic message to callers."

Our Client's Thoughts

Mary Melton-Hale is the President of the Hose and Fittings Group of Cross Company. She wrote, "On Hold Marketing has helped us share details about our services with customers, often in a humorous way. Bob makes the updates easy and keeps the content fun and interesting. Bob and his team understand our business, and they share our message of 'getting our customers back to work fast' in a fresh, creative way."

Production Credits

Creative Consultant: Bob Seybold
Voice Talent: Scott Greggory
Recording Engineer: Chris Zaharias