The Client - Otterbein SeniorLife (Our client since 2011)

What They Do

Otterbein SeniorLife is a not-for-profit faith-based ministry that was founded in 1912. With their goal of “liberating elders and those who serve them from the mindset of institutional care,” the team is committed to changing minds about assisted living. Its six continuing care retirement communities in Ohio and Indiana provide for more than 2,000 residents.

Our Approach

“With clients in many other industries we often promote the tangible benefits of products or services,” said Creative Consultant Bob Seybold. “But with Otterbein SeniorLife, we address emotional issues and concerns; everything from wellness and companionship to independence. Those are the main topics that Otterbein callers ask about when they talk with the staff.”

Bob said, “We address the uncertainty that many people feel about making the move to a senior living community. We talk about the dreams and fears that are common to almost everyone, so callers will know they’re not alone in their hesitation or with the questions they have.”

Bob also incorporates audio from actual Otterbein residents to answer some of those common caller questions and serve as encouragement for potential residents.

Production Credits

Creative Consultant: Bob Seybold
Voice Talent: Amy Jeffries
Recording Engineer: Chris Zaharias